The salt substitutes market comprises products that mimic the taste of salt but contain little or no sodium. Potassium chloride, commonly known as no-salt or light salt, is one of the most popular salt substitutes. It tastes similar to table salt but contains 60-70% less sodium. Other popular salt substitutes include magnesium chloride and calcium chloride. With increasing health issues related to high blood pressure and cardiovascular diseases associated with excessive sodium intake, consumers are shifting towards salt substitutes.
The global Salt Substitutes Market is estimated to be valued at Us$ 1.41 Mn in 2024 and is expected to exhibit a CAGR Of 7.7% over the forecast period 2024 To 2030.
Key Takeaways
Key players operating in the Salt Substitutes Market are Keysight Technologies Inc., Rohde & Schwarz GmbH & Co. KG, Agilent Technologies, Inc.,Anritsu Corporation, TDK-Lambda Corporation, Advanced Energy Industries, Inc., Tektronix, Inc., Amplifier Research (AR),Thales Group, Teradyne, Inc., National Instruments Corporation, AMETEK, Inc., Boonton Electronics (Wireless Telecom Group), Electronics & Innovation, Ltd., NoiseXT. Growing health awareness about cardiovascular diseases and high blood pressure due to excessive sodium intake is expected to drive the demand for salt substitutes during the forecast period. Technological advancements are helping salt substitute manufacturers offer products that mimic the taste of table salt more closely while providing significant sodium reduction.
Market Trends
Reduction of sodium content in processed foods - Major food processing companies are reducing the sodium content in processed food products in response to increasing health concerns. This is expected to boost the demand for salt substitutes from the food industry.
Increase in number of people suffering from hypertension - Hypertension or high blood pressure affects over 1.13 billion people globally. The increasing prevalence of hypertension is expected to drive the adoption of low-sodium salt substitutes.
Market Opportunities
Growth in online retail - The growth of e-commerce channels is giving salt substitute brands an opportunity to promote and supply their products directly to consumers.
Innovations in salt substitute formulations - Continuous innovations to further enhance the taste and mouthfeel of salt substitutes similar to table salt while reducing sodium content provide new opportunities.
Impact of COVID-19 on Salt Substitutes Market Growth
The outbreak of COVID-19 pandemic has adversely impacted the growth of the global salt substitutes market. Nationwide lockdowns and social distancing measures imposed restrictions on the operations of the food processing industry during the pandemic. This led to disruptions in the supply chain and logistics of salt substitutes globally. Changing consumer buying behavior and reduced out-of-home consumption further led to decline in demand for salt substitutes in foodservice applications. However, with easing of lockdown restrictions and resumption of manufacturing facilities, the market is expected to regain growth momentum in the post-COVID period. Companies are focusing on strengthening online distribution channels and investing in R&D to develop substitutes for specific food applications in order to boost sales.
Geographical Regions with High Value Concentration of Salt Substitutes Market
North America represents the largest region for salt substitutes in terms of value, followed by Europe. The high health awareness and growing trend of consuming less sodium diets have fueled the demand for salt substitutes in these developed markets. Stringent regulations pertaining to sodium claims on packaged food products force food manufacturers to adopt salt substitutes. The huge processed food industry in the US and Canada is a major consumer of salt substitutes for reducing sodium content in snacks and ready meals.
Fastest Growing Regional Market for Salt Substitutes
Asia Pacific market is projected to register the fastest growth during the forecast period. Rapid urbanization, rising disposable incomes, and growing health consciousness among consumers are some factors driving sales of salt substitutes in Asia Pacific. China represents the biggest opportunity owing to the large population size and increasing domestic consumption of convenience and packaged foods. India and Southeast Asian countries also offer immense growth potential attributed to factors like food industry expansion and changing lifestyles.
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