The Media Monitoring Tools Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Media Monitoring Tools Global Market Report 2024, The media monitoring tools market size has grown rapidly in recent years. It will grow from $4.44 billion in 2023 to $5.1 billion in 2024 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to focus on reputation management, globalization and multilingual capabilities, shift towards integrated platforms, evolution of ai and machine learning, demand for real-time monitoring..
The media monitoring tools market size is expected to see rapid growth in the next few years. It will grow to $8.98 billion in 2028 at a compound annual growth rate (CAGR) of 15.2%. The growth in the forecast period can be attributed to integration of ai and machine learning, demand for real-time monitoring and alerts, expansion of social media monitoring, enhanced data security and privacy measures, global market penetration.. Major trends in the forecast period include compliance and ethics monitoring, focus on data visualization and insights, visual and video content analysis, customizable and scalable solutions, multichannel tracking and integration..
The rising adoption of social media is expected to propel the growth of the media monitoring tools market going forward. Social media refers to a group of websites and software programs that emphasize cooperation, interaction, sharing of material, and community-based input. Social media platforms need media monitoring tools for tracking audiences and industry by keeping an eye on trends, hashtags, keywords, and mentions of any given business; hence, the rising adoption of social media is expected to boost the media monitoring tools market. For instance, according to a report published by Hootsuite Inc, a US-based provider of social media tools to businesses, in 2023, the number of social media users worldwide is 4.74 billion, and social media is used by more than 93% of internet users. Further, In North America, 76% of people utilize social media. Therefore, the rising adoption of social media is driving the growth of the media monitoring tools market.
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The media monitoring tools market covered in this report is segmented –
1) By Component: Software, Service
2) By Type: Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Other Types
3) By Deployment Model: On Premise, Cloud
4) By Application: Customer Experience And PR Management, Real-Time Analytics, Content Management, Digital Marketing And Sales Management, Other Applications
5) By End User: Healthcare, BFSI, IT And Telecom, Media And Entertainment, Retail And E-Commerce, Manufacturing, Other End Users
Technological advancements are the key trend gaining popularity in the media monitoring tools market. Major companies operating in the media monitoring tools market are focused on developing new technological solutions to strengthen their position. For instance, Onclusive, a US-based media monitoring platform, launched two new products: Essentials and Pro, the recent additions to the Onclusive software suite for media monitoring. These products have the unique feature to offer communications teams intelligent media monitoring that can be scaled across teams of any size and offers real-time, dynamic measurement and reporting. Essentials and Pro provide quick, AI-driven insights for developing communications strategies and evaluating their effectiveness. Onclusive Pro automates the process of arranging findings and producing reports, saving hours each week.
The media monitoring tools market report table of contents includes:
1. Executive Summary
2. Media Monitoring ToolsMarket Characteristics
3.Media Monitoring Tools Market Trends And Strategies
4. Media Monitoring Tools Market Economic Scenario
5. Media Monitoring ToolsMarket Size And Growth
6.Media Monitoring Tools Segmentation
7. Media Monitoring ToolsRegional And Country Analysis
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27.Media Monitoring Tools Competitive Landscape And Company Profiles
28.Media Monitoring ToolsKey Mergers And Acquisitions
29.Media Monitoring Tools Future Outlook and Potential Analysis
TOP MAJOR PLAYERS:
- Agility PR Solutions LLC
- BoomSonar Suite
- Burrelle's Information Services LLC
- Cision US Inc.
- Coosto
- Hootsuite Inc.
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