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The Pedicure Unit Market To Grow At Highest Pace Owing To Increased Focus Of Consumers Towards Footcare

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Poonam
The Pedicure Unit Market To Grow At Highest Pace Owing To Increased Focus Of Consumers Towards Footcare

The pedicure unit market provides customers with the convenience of professional pedicures and massages at home. These units come equipped with features such as foot rollers, massagers, and foot baths, which helps exfoliate dead skin cells, soften calluses and provide relaxation to feet. Pedicure units have gained popularity as they save time and money of visiting salons regularly. With hectic lifestyles, consumers prefer quick and hassle-free footcare solutions at home.

The Global Pedicure Unit Market is estimated to be valued at US$ 1.49 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the pedicure unit market are Nestle S.A., Groupe Danone, Abbott Laboratories, Hain Celestial Group, Kraft Heinz Company, Bristol-Myers Squibb, Hero Group, Morinaga Milk Industry Co. Ltd., and Cargill Inc. Growing demand for multi-functional units with massage rollers, UV/LED lamps, and foot spas is encouraging established brands to expand their product portfolio. Furthermore, increased penetration of e-commerce and rising awareness about pedicure units through digital media is positively impacting market growth.

The Pedicure Unit Market Trends is witnessing high demand due to busy lifestyles and increased focus on self-care and foot hygiene, especially among urban populations. Key players are launching affordable units with enhanced features to cater to the mass market. Growing preference for product customization as per individual needs and convenience of usage is expected to remain a key trend.

Technological advancements such as Wi-Fi connectivity, Bluetooth operations, and compatibility with smart devices are being increasingly integrated into pedicure units. This allows users to operate units via apps, select customized pedicure routines, and receive treatment guidance on smart devices. Such innovations are positively impacting brand perception and consumer experience.

Market Trends

Growing popularity of multi-functional units: Major players are focusing on developing multi-functional pedicure units equipped with foot rollers, massagers, scrubbers, and other tools to provide a complete pedicure session. This is increasing the utility and value proposition of pedicure units.

Preference for personalized experiences and convenience: Brands are launching units in multiple sizes, colors and designs to cater to personalized needs. Touchscreen operations, automatic routines and cordless designs are gaining traction due to emphasis on convenience.

Market Opportunities

Untapped rural and semi-urban markets: While urban areas remain major markets, rural expansion provides lucrative prospects. Entry-level units with basic features can attract new customers.

Rising male grooming trends: Growing male focus on self-care offers opportunities to leverage bundling strategies and promote pedicure units for men. Social advertising highlighting total-body benefits can boost uptake.

Impact of COVID-19 on Pedicure Unit Market Growth

The COVID-19 pandemic has significantly impacted the growth of the pedicure unit market. The imposition of lockdowns and social distancing norms led to the temporary closure of beauty salons and spas. This adversely affected the demand for pedicure units in 2020. However, with gradual lifting of restrictions, the market is witnessing a resurgence in demand from 2021 onwards.

The shift towards self-care routines like at-home pedicures and DIY treatments amid the pandemic has opened new opportunities. Many manufacturers started offering affordable home-use pedicure kits, foot bath basins, scrubbers and nail trimmers to cater to the rising demand. E-commerce platforms also experienced higher sales of pedicure units during this period. It is expected that with increased awareness about hygiene and safety, the preference for personalized self-care will remain elevated even in the post-COVID scenario, boosting further market growth. Still, supply chain disruptions during lockdowns affected production and availability of units, slowing down the market to some extent initially.

Overall, while COVID-19 impacted the pedicure unit market negatively in the short-run, increasing inclination towards self-grooming and hygiene is projected to accelerate the industry's growth in the long-run, especially in emerging regions. Manufacturers will need to focus on developing affordable and user-friendly home pedicure solutions going forward.

In terms of value, the largest share of global pedicure unit market was concentrated in Western Europe in 2024 owing to high consumer spending on personal care and beauty treatments. North America followed as the second biggest region due to growing adoption of self-care routines. Asia Pacific, with China and India as major contributors, emerged as the fastest growing regional market on account of rising disposable incomes, expansion of beauty salons and spas, and increasing awareness about pedicure treatments. Being a highly populated and developing region, the demand in Asia Pacific is expected to increase at a higher pace than other parts of the world through 2030.

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