Fruit Pulp Market Overview 2024-2033 – Competitive Landscape and Strategies

Uday Kiran

Fruit Pulp Market Overview 2024-2033 – Competitive Landscape and Strategies

The Fruit Pulp Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Fruit Pulp Global Market Report 2024, The fruit pulp market size has grown steadily in recent years. It will grow from $1.41 billion in 2023 to $1.47 billion in 2024 at a compound annual growth rate (CAGR) of 4.3%. The growth in the historic period can be attributed to historical demand patterns, market entry of new players, price fluctuations, consumer preferences, economic cycles.

The fruit pulp market size is expected to see steady growth in the next few years. It will grow to $1.76 billion in 2028 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to seasonality, regulatory changes, competitive landscape, economic conditions, health and wellness awareness. Major trends in the forecast period include use of advanced natural and healthy ingredients, technological advancements and research & development, innovative product development.

The increasing demand for pulp-based food products is expected to drive the growth of the fruit pulp market going forward. Pulp-based food products refer to processed food items in which fruit or vegetable pulp is incorporated to enhance the natural flavor and taste of desired fruit and vegetable. In pulp-based food products, fruit pulp is utilized in the production of goods including jams, marmalades, jellies, candies, beverages, and flavorings that contain fruit. In the beverage, milk, juice, snack, bread, and dairy industries, it is also commonly employed as a flavoring additive. For instance, according to the data published by the Centre for the Promotion of Imports from developing countries (CBI), a Netherlands-based government agency for foreign affairs, the amount of processed fruit and vegetable imports into Europe has increased considerably in the past few years. Around 1/3rd (33%) of imports are made by developing nations in which tropical fruit liquids and purees, cashew nuts, groundnuts (peanuts), canned tropical fruit and vegetables, frozen berries and tropical fruit were the products with the highest promise in 2021. This increased import of fruit juices and purees indicates that there is a high demand for pulp-based food products, thus, it is expected to propel the growth of the fruit pulp market in the forecast period.

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The fruit pulp market covered in this report is segmented –

1) By Type: Mango, Apple, Guava, Papaya, Banana, Peach, Kiwi, Citrus Fruits, Berries, Other Types

2) By Nature: Organic Fruit Pulp, Conventional Fruit Pulp

3) By Form: Liquid, Powder

4) By Distribution: E-Commerce, Convenience Stores, Supermarkets Or Hypermarkets, Specialty Stores, Other Distributions

5) By End Use: Food And Beverage Industry, Food Service Industry, Retail Or Household

Major companies operating in the fruit pulp market are focusing on introducing advanced solutions, such as zero concentrates, to provide reliable services to customers. Zero concentrates are products or processes that do not involve the use of concentrates, which are typically derived from fruit or other plant-based sources. For instance, in May 2023, ITC Limited, an Indian conglomerate company, launched Fruits N Bits. Fruits N Bits is made of real fruit chunks and seeds, providing a unique and wholesome drinking experience. It is made with zero concentrates and no added preservatives. It is a delightful combination of various fruits, such as pineapple, orange, mango, guava, and pomegranate. It is low in sugar and fat, with a good amount of dietary fiber.

The fruit pulp market report table of contents includes: