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TVS Motor’s Sudarshan Venu: Embracing Electric Mobility with Enthusiasm

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TVS Motor Company
TVS Motor’s Sudarshan Venu: Embracing Electric Mobility with Enthusiasm

In a candid conversation during Autocar Professional’s Two-Wheeler Week, Sudarshan Venu, Joint Managing Director of TVS Motor Company, shares his unwavering enthusiasm for the electric revolution in India's two-wheeler industry. From the confines of his car in Singapore, Venu discusses TVS Motor's fervent efforts to lead the charge in electric mobility.


Venu emphasizes that electric mobility is pivotal for the future of both the two-wheeler and automotive industries. TVS Motor is deeply invested in this transition, evident through its commitment to developing electric products across various segments, including two-wheelers and three-wheelers.


With a dedicated team of 500 engineers and strategic partnerships for charging infrastructure, TVS Motor is poised to deliver a diverse range of electric offerings. Venu stresses the importance of continuous education to equip engineers with the necessary skills for electric and electronic engineering, underscoring the shift towards mechatronics expertise.


Furthermore, Venu acknowledges the need for a cultural shift within the company to accelerate the pace of innovation and adaptability. TVS Motor aims to cultivate a dynamic work culture that aligns with the demands of the evolving market.


Despite the current reliance on subsidies like FAME 2, Venu acknowledges the impermanence of such incentives and emphasizes the importance of market forces and customer acceptance in driving the transition to electric. TVS Motor remains committed to investing in electric technology, confident in the declining costs of batteries and the increasing viability of electric vehicles.


While acknowledging the significant strides made in reducing emissions through Bharat Stage VI norms, Venu emphasizes the imperative of sustainability and the gradual transition to electric vehicles. He underscores the need for a comprehensive approach, including scrappage policies and alternative fuels, to address emissions from older vehicles effectively.


Looking ahead, Venu anticipates challenges in balancing the product mix as electric gains momentum, particularly in the export market. However, he remains optimistic about the potential for Indian manufacturers to excel in the electric vehicle space, leveraging their expertise and innovation.


Venu advocates for collaboration within the industry while maintaining healthy competition. Standardization of infrastructure, coupled with continuous innovation, will drive progress and benefit consumers in the long run.

Lastly, Venu stresses the importance of localization to remain competitive in cost while advocating for a robust domestic supply chain and renewable energy sources to support the electric ecosystem.


In conclusion, TVS Motor's ambitious vision for electric mobility underscores its commitment to shaping the future of India's two-wheeler industry.

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