Orthodontic Brackets Market will surge driven by increasing adoption of orthodontic treatment

Orthodontic brackets are used in orthodontic treatment to align and straighten teeth. They come in various materials like metal/ceramic brackets or self-ligating brackets and are chosen depending on treatment needs. Metal brackets are traditionally most used owing to their low cost and durability. Ceramic and self-ligating brackets are gaining popularity due to aesthetic advantages as they blend well with tooth color. Rising awareness regarding dental aesthetics and growing adoption of braces among both children and adults to correct overbite, overjet and crowded teeth is driving higher demand for orthodontic brackets worldwide.

The Global Orthodontic Brackets Market is estimated to be valued at US$ 2.10 BN in 2024 and is expected to exhibit a CAGR of 7.4% over the forecast period 2024 to 2031

Key Takeaways

Key players operating in the Global Orthodontic Brackets Market Growth are Medesy International, American Orthodontics, Metro orthodontics, 3M, TP Orthodontics, Inc., Dentsply Sirona, Ormco Corporation. , G&H Orthodontics, Forestadent, Rocky Mountain Orthodontics, Leone S.p.A, DENTAURUM GmbH & Co. KG, Adenta GmbH, Orthosystems. Rising disposable income in emerging economies coupled with growing dental tourism is fueling adoption rates of orthodontic treatment procedures. Additionally, increased healthcare spending, prevalence of malocclusion disorders along with introduction of innovative clear aligner therapies and technologically advanced clear bracket systems to address aesthetic concerns is driving significant growth. To tap growing demand, key players are investing in R&D to develop advanced material based brackets like polyether ether ketone (PEEK) and titanium which are invisible, lighter and more comfortable for long term use.

Technological advancements like digitally planned custom tooth movement with 3D printing, CAD/CAM customized low profile brackets and self-ligating bracket systems offering better efficacy, higher patient comfort and minimal chair time during treatment are also enhancing adoption.

Market Trends

Growing demand for invisible orthodontic treatment: With rising awareness about aesthetics, demand for clear and discreet brackets in metal as well as ceramic is increasing. Clear aligner therapy gaining popularity globally among adults owing to advantages like invisibility during treatment.

Development of tech-enabled customization: Key players are collaborating with dental labs for computer-aided customized bracket systems developed from 3D oral scans and CAD software for accurate precision and results. Emerging technologies like laser sculpting metallic brackets is also fueling industry growth.

Market Opportunities

Increasing demand from emerging markets: High scope exists in developing countries due to rising disposable incomes and increasing medical/dental tourism. Significant untapped opportunities remain in middle and low income countries.

Incorporating latest materials: R&D focus on advanced lightweight, corrosion resistant and aesthetic materials like PEEK biomaterial and titanium brackets presenting new avenues. Demand is also expected to surge for nickel-free and bacteria resistant orthodontic brackets.

Impact of COVID-19 on Global Orthodontic Brackets Market Growth

The COVID-19 pandemic had a significant impact on the global orthodontic brackets market. During the peak of the pandemic in 2020-2021, there was a decline in demand for orthodontic treatments as most orthodontic clinics were shut down. This led to a drop in sales of orthodontic brackets during this period. Additionally, supply chain disruptions affected the procurement of raw materials required for manufacturing orthodontic brackets. However, with easing of lockdowns and reopening of dental clinics from late 2021, the demand for orthodontic brackets is recovering. The post-COVID scenario presents opportunities for growth driven by pent up demand for orthodontic procedures. Orthodontists expect increased awareness about oral health during the pandemic to boost demand for corrective treatments going forward. To capitalize on the opportunities, market players are focusing on launching innovative digitally printed clear aligners and expanding their e-commerce presence. They are also educating patients about enhanced safety protocols adopted at clinics to address concerns over in-person visits.

North America accounts for the largest concentration of value in the global orthodontic brackets market currently. This is because of high awareness levels regarding orthodontic treatments and favourable reimbursement policies in countries like the US. Within North America, the US orthodontic brackets market was valued at over USD 800 million in 2024 due to widespread insurance coverage for procedures involving orthodontic appliances. Europe is the second largest regional market driven by growing adoption of lingual brackets and aesthetics-focused treatments in countries like Germany, UK and France. Asia Pacific region is projected to witness the fastest growth during the forecast period owing to rising incomes, growing medical tourism and increasing acceptance of orthodontics among the urban population in China and India. Countries like China, Thailand and Indonesia offer huge opportunities for orthodontic device makers in the coming years.

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