The Contact Center Analytics Market size to grow from USD 1.7 billion in 2022 to USD 2.9 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 11.7% during the forecast period. Various factors such as rising adoption of advanced contact center technologies , demand for better customer experience management solutions , and increasing adoption of cloud-based contact center solutions during and after COVID-19 are expected to drive the adoption of contact center analytics technologies and services.
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Customers are the key to any organization’s growth. Therefore, it is very essential to have their feedback and interactions tracked on a real-time basis. A contact center meets this very purpose, recording interactions and addressing issues. By utilizing various technologies, such as machine learning, AI, and NLP, contact center analytics solutions offer better analysis results to various organizations for better decision-making and forming of business strategies. The contact center analytics solutions have shown significant growth across various industries, such as banking, financial services, and insurance (BFSI); healthcare and life sciences; manufacturing; retail and consumer goods; energy and utilities; telecom and IT; government and defense; travel and hospitality; academia and research; and others (media and entertainment, and transportation and logistics).
Banking, Financial Services, and Insurance vertical to account for the largest market size during the forecast period
BFSI companies these days prefer to deploy advanced contact cenetr solutions into the business for better monitoring, managing, and assisting remote agents’ selling and earning incentives based on the sale of insurance and banking products, such as credit cards and loans. By deploying contact center solutions, these companies are being able to attract talent, gain holistic visibility into entire customer service processes, and provide timely responses to customer complaints and queries, which is a top priority in the BFSI industry.
Customer Experience Management application to have the largest market size during the forecast period
Contact centers leverage advanced analytics technologies such as speech and text analytics, customer analytics, sentiment analytics, performance analytics to improve its customer experience management (CEM). Customer experience management is nothing but the process of understanding customers and implementing strategic actions to improve customer experience (CX) through cross-functional initiatives and a customer-centric culture. It is surely one among the top priorities of the companies as it can directly affect the company revenue.
APAC to have a higher CAGR during the forecast period
The contact center analytics market has been segmented into five major regions: North America, Europe, APAC, Latin America, and MEA. APAC is expected to have the highest CAGR during the forecast period. The region is growing at a good pace because of the major multinational players coming over and a lot of new entrepreneur setups, who are adopting advanced analytics technologies to have a competitive advantage over the established players. China, Japan, and India are displaying ample growth opportunities in the contact center analytics market
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Some major players in the contact center analytics market include Cisco (US), Genpact (US), SAP (Germany), Oracle (US), Avaya (US), NICE (US), 8x8 (US), Five9 (US), Talkdesk (US), CallMiner (US), Servion Global Solutions (US), Genesys (US), VirtualPBX (US), ChaseData (US), and Broadvoice (US).
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According to a new market research report "Contact Center Analytics Market by Component (Software and Services), Application (Log Management, Risk and Compliance Management, Real-Time Monitoring and Reporting, Workforce Management, Customer Experience Management) - Global Forecast to 2022", published by MarketsandMarkets™, the contact center analytics market expected to grow from $709.5 Million in 2017 to $1,483.6 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.9%.Browse in-depth TOC on "Contact Center Analytics Market"71- Tables 43- Figures160- PagesDownload PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=115741185The major driving factor for this market remains high demand for better customer experience management solutions which can provide 360o view of customer data and enable companies to gain crucial insights into this data to enhance customer experience.
Proliferation of cloud computing, growing demand for speech and text analytics solutions, and increased compliance requirements are other key drivers fuelling the growth of contact center analytics market.Customer experience management application is expected to grow at the highest CAGR during the forecast periodCustomer experience analytics aggregates customer interactions, transactions, feedback, and agent data to provide an end-to-end picture of the customer journey.
Contact centers can leverage from contact center analytics by integrating and analyzing customer data from multiple channels and utilize generated insights to improve their contact center operations and find new opportunities to engage and serve their customers.
Some of the major opportunities include automatically assigning a reason for all customer contacts based on speech, text, desktop and transaction analytics.
The on-demand contact center analytics solutions are cloud-based deployment of contact center analytics solutions and provide benefits, such as cost control, resource pooling, and less implementation time.
North America is the home for most the industries with large operation base and customer contact centers, showing prominent adoption of cloud-based and on-premises analytics solutions in most of its industries.
