The global tongue retaining device market is a multibillion-dollar industry that plays a critical role in sleep apnea management. Tongue retaining devices hold the tongue in a forward position to prevent airway blockage during sleep and reduce snoring. By enhancing air flow through the nasal pathway and lowering airflow turbulence, tongue retaining devices provide an effective alternative to CPAP machines for mild to moderate sleep apnea cases. Their efficacy, ease of use, and affordability have boosted their popularity as a first-line treatment option.
The Global Tongue Retaining Device Market is estimated to be valued at US$ 1,184.7 Mn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2031.
Key Takeaways
Key players: Major players operating in the tongue retaining device market include AveoTSD, ZYPPAH, Good Morning Snore Solution, VitalSleep, SnoreRx, SnoreMender, SleepPro, Airway Management, Apnea Sciences Corporation, SomnoMed, Respire Medical, TheraSnore, SleepTight Mouthpiece, Oventus Medical, AccuMED Technologies, ResMed, ZenSleep, and BluePro. These companies collectively account for over 60% share of the global market.
Growing demand: With growing Tongue Retaining Device Market Demand awareness about sleep apnea and associated health risks, the demand for tongue retaining devices is increasing steadily. Their minimal invasiveness and quick relief from snoring symptoms have boosted popularity. The global market size is projected to cross US$ 2 Bn by 2031.
Technological advancement: Players are focusing on new product innovations to further enhance efficacy and patient comfort. Advanced technologies like BluePro's zPulse vibration therapy and SomnoMed's S8 adjustable mandibular advancement are expanding opportunities. Portable home sleep testing solutions are also gaining traction.
Market Trends
Increasing preference for oral appliances: Strong demand for low-cost and minimally invasive treatment options is driving higher preference for oral appliances including tongue retaining devices over other therapies. Their quick relief from snoring symptoms and versatility fuels usage.
Growing awareness drives: Aggressive awareness campaigns by NGOs, healthcare providers and governments regarding sleep disorders, their symptoms and treatment options are educating more people. This is positively impacting the market size for tongue retaining devices.
Market Opportunities
Untapped Asian markets: Countries like China, India, Japan, and South Korea have a huge proportion of undiagnosed sleep apnea patients. Penetration of tongue retaining devices remains quite low, offering significant market potential.
Pediatric applications: Recent research suggests sleep disordered breathing may affect up to 5% of school-aged children and 2-3% of adolescents. However, tongue retaining devices are yet to penetrate the pediatric space widely, offering opportunities.
Impact of COVID-19 on Tongue Retaining Device Market
The COVID-19 pandemic has impacted the growth of Tongue Retaining Device market. During the initial stages of pandemic, sleep disorders increased as people faced stress, anxiety and depression due to job loss, lockdowns and isolation. The demand for tongue retaining devices increased as more people started looking for treatment options to manage their snoring and sleep apnea conditions. However, supply chain disruptions put a downward pressure on the market growth in 2020. The manufacturing and export of tongue retaining devices were hampered due to lockdowns and restrictions on transportation. This led to shortage of inventory across markets globally.
But as the pandemic situation started improving from 2021, the Tongue Retaining Device market witnessed renewed growth momentum. The backlog orders were cleared as production and distribution activities resumed fully. Moreover, the awareness regarding significance of good sleep for building immunity also increased demand for tongu retaining devices. Various companies strategized their supply chain and expanded their online sales channels to cater to growing demand. The market is anticipated to witness strong double digit growth post pandemic as underlying drivers such as increasing pollution levels, changing lifestyles and aging population continue to propel the cases of sleep disorders. Manufacturers will need to focus on new product innovations, expanding into developing countries and leveraging digital platforms for sales and marketing.
Europe dominated the geographical segmentation of Tongue Retaining Device market in terms of value in 2024. The region accounts for around 35% share owing to high awareness levels regarding sleep disorders and availability of advanced healthcare facilities. Germany and United Kingdom hold major revenue share within the European market. North America stood as the second largest regional market led by demand from United States. Asia Pacific is identified as the fastest growing regional market for Tongue Retaining Device. Rising disposable income, growing medical tourism and increasing obesity and lifestyle disease cases are driving higher adoption of tongue retaining devices in countries like China and India.
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