AR & VR's Impact on Online Shopping
The Role of Animation in Boosting Sales. Changes keep happening in the world of online shopping, especially with the help of two significant technologies: AR (Augmented Reality) and VR ( Virtual Reality ). These tools have changed our shopping habits, from the interaction with products to decision-making. Come explore the exciting world where digital magic meets real-world possibilities!
Understanding AR/VR, Augmented Reality, uses digital information to enhance our real world—like seeing a Pokémon GO character in your house, or using Snapchat filters that make you look like a cute dog.VR, or Virtual Reality, helps us escape the usual by bringing us to other places. VR headsets can take us to fairy tale forests, cities of the future, or even the bottom of the sea.
Here's why AR and VR are so powerful in online shopping:
Boosting Sales: Shopify says that people who use AR while shopping are 94% more likely to buy something than those who don't. Customers can try on that cool pair of sunglasses or check out a new sports car—all from home. It's like having a store right in their pockets! Willing to Pay More: 40% of shoppers are ready to spend more if they can preview a product using AR. It's not just about looking—it's about really experiencing a product. AR makes deciding what to buy easier and more fun because it's like you're actually there.
Big Market: In 2020, AR and VR in retail worldwide was worth $2.7 billion. But by 2027, it's predicted to be worth $11.6 billion. Talk about growth! IKEA’s Success: After IKEA launched their AR app, their sales went up by 200%. Customers could see how a coffee table looked in their living room before buying it. It's like the perfect shopping trip! How AR/VR Changes E-commerce How exactly do these digital tools change online shopping?
Create Emotion: To sell something, you have to make people feel something. AR and VR make shopping more exciting and emotional—it's like going on an adventure!
Understand and Buy: AR and VR help customers really understand what they're buying, so they can make better decisions. No need for returns when you already know exactly what you’re getting!
Less Returning: With AR and VR, no more disappointing or unclear purchases. People know exactly what they're buying, so they're less likely to regret it.
Conclusion
The Future is Here As technology advances, more retailers will start using AR and VR. They'll take us to digital stores, where we can see products come to life. Get ready to put on your headset, adjust your settings, and step into the future where shopping is more than just a task—it's an experience. Just remember, in this world of AR/VR, there's no limit to what you can imagine.
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