Many Amazon sellers who want to grow sales wonder if it’s complicated to ungate a product. Often, when you find a profitable item, it appears to be restricted (gated). Is it possible to sell such products? In most cases, it is possible if you are eligible and if you get special approval from Amazon — ungate them.
Going the extra mile and ungating a restricted product may be a good idea because gated products have lower competition. Usually, the process is relatively straightforward and simply requires submitting additional documents. This post describes how to ungate a product on Amazon and how to check if the product is gated.
What Are Amazon Gated Categories?
Gated, or restricted, categories on Amazon require special permission to list them. If you sell on Amazon, your products must comply with all safety and legal regulations. Amazon gates specific categories to protect its customers from unsafe, illegal, and counterfeit products. For instance, if you want to sell a collectible sports item, Amazon must ensure it’s authentic.
Not all products in the category are necessarily gated, and vice versa. If a product belongs to a category that’s not gated, that doesn’t mean selling that product doesn’t require approval.
List of Amazon gated categories
- Automotive & Powersports
- Collectible Coins
- Entertainment Collectibles
- Fine Art
- Holiday Selling Requirements in Toys & Games
- Jewelry
- Join Amazon Handmade
- Join Amazon Subscription Boxes
- Made in Italy
- Music & DVD
- Personal Safety and Household products
- Services
- Sports Collectibles
- Streaming Media Players
- Video, DVD, & Blu-ray
- Watches
List of Restricted Product Categories on Amazon
Related: Amazon Restricted Products – Complete Guide for Sellers
How To Ungate A Product?
To ungate the product, you must file an application to Amazon from your Seller Central account.
When you apply to sell a gated product, Amazon gives you specific instructions for approval. That may include submitting additional documents or having special qualifications. Also, selling gated products may incur extra fees.
Amazon will review an application and grant or deny permission to sell the gated product. Usually, that takes up to 2 business days. If the permission is denied, Amazon will specify a reason for denial. Often, you may be needed to provide additional documents. You can resubmit your application and include the missing documents when you have them available.
Note: Only sellers approved by Amazon can sell gated products. If you try to sell gated products without approval, your listings may be canceled, or your selling privileges may be limited or suspended.
Guidelines To Get Ungated on Amazon
To be eligible to ungate products, sellers must satisfy specific criteria. When Amazon gates a category, they want to ensure that you, as a seller, and your products align with all their requirements. If you are a new seller on Amazon, you may not be eligible to sell gated products because you have yet to prove yourself.
Get on a Professional selling plan
Amazon requires you to be a Professional seller to sell gated products. To be a professional seller, you must subscribe to a Professional selling plan and pay a monthly subscription fee of $39.99.
Have good performance metrics
To be eligible to sell gated products, your seller performance metrics must be up to Amazon standards. That means having your Order Defect Rate (ODR) less than 1%, the Pre-fulfillment Cancel Rate less than 2.5%, and the Late Shipment Rate (LSR) less than 4%.
Related: What is Amazon Seller Account Health Rating?
Submit all required documents
Depending on the product, Amazon may request additional information — documents, invoices, supplemental guarantees, and more. If you don’t have these documents, you can request them from your supplier. Make sure you submit all required documents because missing documents may be a reason for application denial.
Provide invoices
The invoices attached to your application must contain the supplier's name, address, phone number, and other details. Your information on the invoice must match the details you specified in your Seller Central. If your name is not specified on the invoice, add it to the invoice scan. Also, include the ASIN, UPC, and item model number.
The invoice must contain at least 10 units of each product. Also, it must be dated within 90 days from your application date.
How To Get Ungated Step By Step
- Step 1. Make sure you are on the Professional selling plan.
- Step 2. Log in to your Seller Central account.
- Step 3. Type the ASIN or other product code in the search field to find your product.
- Step 4. Under the product picture and information, click Listing Limitations and Request Approval.
- Step 5. Upload the required documents.
- Step 6. Click the ’Apply to Sell’ button to send the application to Amazon.
How to Check If The Product Is Gated?
Before selling a product on Amazon, you must check if you are eligible to sell it and if it’s not restricted from sales. Seller Assistant App assists you in detecting potential problems with the product. The Restriction Checker feature shows if you can sell a product on your account. A Green Lock icon means that you can sell the item. The Red Lock icon means you are not eligible to sell this product on your account.
Seller Assistant App shows a Green Open Lock if you can sell the product. A Red closed lock means you need approval or are not eligible to sell the product
You can also check Amazon product restrictions in bulk with Seller Assistant App’s Bulk Restriction Checker.
Final Thoughts
When you sell any product on Amazon, it’s vital to ensure it’s not gated. If it is, you must get approval from Amazon to list it. Selling gated category products without approval may result in seller account suspension.
Seller Assistant App assists you in detecting restricted products. It’s a popular new-generation tool created explicitly for product research. Seller Assistant Аpp is an all-in-one extension incorporating all necessary product research features. Advanced IP Alerts can immediately tell you if a product has any sales restrictions or has led to problems with account health in the past. It combines an FBM&FBA profit calculator, Quick View, Stock Checker, and Restrictions Checker in one tool.
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