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The Fan Challenge: How Sports Are Embracing Digital to Engage Audiences Worldwide

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Eugene Rudenko
The Fan Challenge: How Sports Are Embracing Digital to Engage Audiences Worldwide

According to Forbes, the sports market in North America alone is expected to reach $71.5 billion by 2018, a significant increase from $67 billion in 2016. To a large degree, this behemoth of an industry relies upon fan loyalty for direct revenue and sponsorship deals. However, with the range of entertainment available today, modern audiences are more likely than ever to shift preferences and stop following a sport if they don’t get the desired experience.

In this competitive environment, sports organizations and teams cannot count purely on athletic excellence to bring in swarms of supporters, or expect to gain steady profits by catering to the most passionate core of their fanbase.

What is the best strategy to maximize ROI, then?

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Eugene Rudenko
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