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Beacon Technology – The Technology that Can Make Devices Future “Smart”

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Jean Forest
Beacon Technology – The Technology that Can Make Devices Future “Smart”

Beacons allow for background positioning and detection, giving new power to a phone that can make it truly “smart.”

Beacon technology offers the potential to target a consumer anytime beacons are especially popular on the retail sales segment as shelves and store displays are now becoming increasingly interactive and personalized.

If GPS had been part of a closed system like beacons and big honchos gained control of the technology for each region, it could have forced the end-users to opt for multiple GPS-based applications and choose several providers in the course of a single journey.

Since beacons are currently deployed in a closed manner, the approach will surely limit the innovation and depth of user experiences which could have been tremendous had the technology been open.

In a closed system, analysts presume that it will hinder its popularity and fade away in favour of an advanced technology which might replace it in the near future.

Retailers are aligning with app developers to install beacons for apps which might prompt the retailer is to uninstall and reinstall beacons if things don’t go their way.

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Jean Forest
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