The camera is focused on 13-year-old Tokata Iron Eyes. The sun is bouncing off her cheek as her eyes beam and she tells the audience, “I feel like I got my future back.” As if on cue, she begins to cry.
There were, of course, no cues from a director—no producer who plucked this young Native American from a pile of headshots. It’s unscripted and it aired in real time, with almost 2 million views on fb o date. The clip is of Iron Eyes celebrating a since-overturned decision by the Army Corps of Engineers not to grant an easement to allow construction of the 1,172-mile-long Dakota Access Pipeline, designed to carry crude oil from North Dakota to Illinois. The video captures the youth of the anti-pipeline movement, a group that helped propel its messaging across the U.S. and beyond using some of the simplest (and cheapest) of marketing tools: social media.
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Animated videos have become a popular digital marketing trend, particularly now, when customers need more help, support, and empathy.
Many forward-thinking brands across the globe have already unlocked the sales and marketing power of animated explainer videos for business.
Some business and marketing experts even say that an animated explainer video is essential to a product marketing strategy.
Let’s consider here why.Let’s find out how video animation can help you create a distinct identity for your business.Boost Conversion RatesExcellent Sales Support MaterialA better understanding of your products and servicesExtremely cost-effectiveMake abstract ideas crystal clearVideo animation is appealingSo, that’s all about the benefits of video animation in your companies marketing funnel.
Hope these insights will help you unlock the benefits of video animation and grow your business.Read more.....
