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Bugs and the Bottom Line: A Rare Look at the Cost of App Instability

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Ariana Johnson
Bugs and the Bottom Line: A Rare Look at the Cost of App Instability

The move from mobile ready to mobile first has garnered much industry attention.

Every month a new phone model, a new OS update, a new carrier, and new user scenario emerges that causes instabilities, some so bad that they can sink growth and push the developers into overdrive.

Customer Acquisition Cost (CAC) are calculated as follows:

CAC = total_marketing_budget_this_month / new_users_this_month

The CAC can greatly vary depending on the industry and competition, ranging from $2 to double digit numbers in the gaming industry.

Using $3 as an example:

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Ariana Johnson
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