What is Conversion RateConversion rate is a term used in online marketing and refers to the number of visitors that end up being buyers.
By providing content, services, or pages that resonate with a particular audience, you spike the user’s curiosity, optimize user experience, which eventually leads to them using your service.
Create Copy Based on the Source of ReferralWhen using referrals to attract customers, the information on the home page that opens after following a link should be coherent with the information on the referral page.
For example, if a referral page advertises eco-friendly eyeliners, when a user follows this link, the page that opens should contain content about this eyeliner; images, reviews, or product descriptions.If the homepage doesn’t contain information that isn’t a follow-up from the referral page or if this page talks about a different service altogether, the probability of having bounces is above average.2.
Display Time Sensitive Information on Your WebsiteThe use of time here doesn’t exclusively refer to the time of the day, it also refers to a season.
Simply, if you have visitors on your site during non-working hours, you can offer a service that caters to them at that point in time or something that is going to keep them hooked with you.This service can be a paid webinar or a landing page that provides you with a lead.