Freemium model is an example of a middle path which no longer just makes enough sense as most users do not migrate to the premium after even being engaged with the free version for a considerable time.
A good 32% of users still prefer apps that are supported by ads as monetisation model.
Now when it comes to various ad formats, consumers just hate to watch adverts that are played without their consent.
A staggering 80% of respondents in this survey openly said about their preference for opt-in ads instead of other formats.
Banner ads represent the oldest form of digital advertisement, and it can easily be filtered or blocked by ad blockers.
But still, banner ads work for certain app niches irrespective of the negative feedback about them from most mobile marketers.
