How we conduct ourselves on web, especially on a search engine, can reveal a lot about us. Combine the individual queries, add the numbers, run them through a few mathematical formulae and what you get , an year-end compilation of keywords that, says Google, reflects "the spirit of the times". This year, too, it’s no different.
Google’s India Zeitgeist results are live and apart from reiterating the truism that most folks are preoccupied with basics – email, chat and a little bit of love – on the web, they also throw up a few surprises, specially in the category of popular politicians. Of course, it goes without saying that Zeitgeist data reveals preferences of only those who are connected to web and use Google.
In a year that casting a shadow on almost everything, Indians were no doubt eager to know how and when the government is going to deal with the slowdown. This made "Budget 2009" fastest rising search string this year. According to Zeitgeist data, other topics that were deemed important enough by the inquisitive Indian were related to Satyam saga, Twitter, general elections, Michael Jackson and (surprise, surprise) Kambakht Ishq.
Of course, all of them were topical and featured in the Zeitgeist because they rose up quick enough in the chart. But the most popular search strings were something more basic. Gmail topped the chart of most popular search queries from India in 2009, followed by Youtube and Yahoomail. In fact, the list of top 10 most popular queries reveals an interesting fact: a large number of Indians are using Google to go to the website where they have a social networking or email account. The "googlefication" of our lives, at least virtual lives, is complete. The search engine giant permeates our web sessions so thoroughly, nowadays, that we trust it more to go to yahoo.com or orkut.com rather than type in the address of these websites in web browser! Quite fascinating to say the least.
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