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How to run your career like a Moonshot project

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mark blake

We are used to asking Google for answers. When we are lost, we ask Google maps for directions. Google’s parent company Alphabet has a market cap of approximately $544 billion making it one of the most precious companies in the world. Apple is ahead at $617 billion. Microsoft with a market capitalization of $486 billion is in the third spot.

Alphabet’s largest subsidiary is Google. But Alphabet is home to a dozen innovative companies. Look at the company that is simply called X. That is the company that runs its “moonshot” projects. Google X chooses to focus on the future as it chooses what problems to solve. In keeping their innovation projects in-house, they use their massive cash reserves to focus on problems that would not get venture capital funds or those have very long time horizons.

The X lab works very hard to turn these moonshots into commercially viable projects. In the recent times they have graduated three projects from the lab to the real world. These projects are expected to generate revenue and in a reasonable time expect to be profitable. DeepMind, once a moonshot project about Artificial Intelligence, is now building industrial scale neural networks. The Life Sciences project is now a company called Verily. They are working on that allow people with diabetes to continually check their glucose levels using a non-intrusive method.

The most recent graduate of the moonshot lab has been named Waymo. The company will work on self-driving cars. Self-driving cars are already visible on the lanes Austin, Phoenix and Palo Alto in US. China is building lanes for driverless cars. Uber is investing heavily in driverless cars in Seattle. GM and Ford are investing in self-driving cars. This technology is exploding and will disrupt our lives faster than we think.

 

 

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