Traditionally, it must include marketers, blockchain experts, designers, programmers, and alike (20-30 employees in total).
However, according to BlockChainHub statistics, the ICO profit usually overcompensates its budget.
The most optimal registration countries are Cyprus (the world-renowned offshore area) and other economically developed places like Switzerland, the USA, etc.
It’s also great for a whitepaper to feature relative images (e.g description of the financial distribution can be followed by infographics).
In case of positive results, your website is included on the dedicated list.
The proper ICO website features: a user cabinet (which also requires to include various payment methods, integrate your platform with the most popular e-wallets, and, if possible, connect the services like Escrow), newsfeed/blog, ad banner & video presentation, ICO & its stages description, small box with your team’s key members’ stories, whitepaper download link, a bunch of social networking pages links, and a FAQ.