Mobile app stores are getting crowded with applications and users are spoilt for choice. In such circumstances, how does one keep their application on a noticeable pane in the app store? Apple and Google have come up with plans to capitalize on this competition while presenting app developers an opportunity to market their application.
App Store Optimization (ASO)
App Store Optimization (ASO) is similar to Search Engine Optimization (SEO), in that, it provides measures for improving the applications visibility in mobile app stores such as iTunes for iOS, Play Store for Google Android, Windows Store for Windows Phone and BlackBerry World for BlackBerry. As App Stores are trending and will continue to do so for some time to come. The problem faced by mobile app developer is to ensure that their application gains visibility and access among the largest number of users and not be lost in the bottom of a list. Since app store searches are the primary source for people to find new apps, ASO presents the best formulas for success.
ASO Tools
There are a host of ASO tools that can be use for mobile app marketing. A 2015 Google/IPSOS survey showed that apps are largely discovered outside the app store. 52% respondents said that word of mouth was the biggest influencer. However, 40% users still browse the app store for apps. Smartly executed ASO will improve app ranking opportunities, brand recognition and search discovery. There is a host of ASO tools that are available in the market that will get the app discovered. These tools are intelligence software that understand what users are searching for in the app store. They provide on-page optimization and analyses to improve ratings and increase organic download. ASO tool software track the following aspects to deliver results –
- Search rankings tracking
- Check visibility scores
- Discover and optimize keyword usage
- Provide app market research
- Compare install estimates...
The main aims behind adding editorial content, interviews, editor’s choice section in App Store is to let the customer know what’s is best among the good.
This program by Google is also based on the same concept as the Apple’s to highlight the high-quality application store.
Like Apple’s Editor’s Choice Android Excellence also put the apps have great design and great user interface to make a benchmark for the other developers.
Google will showcase the worthy application from the developers in this category on a rotating basis.
The company broke down the Android Excellence in further categories of games and apps.
You will find the apps on the basis of further categories like “Action Games” and “Travel app for your new adventure.” , where the editor’s also given the explanation why the have chosen this app.
App Store and Google Marketplace are busy places where you are forced to compete with hundreds of other products in the same category.
If the icon looks well crafted, it’s a solid promise – the rest of the app will likely offer equally sleek experience.
So how to design a mobile app icon that conveys your entire product concept in just 120px by 120px?
In fact, the company has rather clear guidelines for designing iOS app icons:
Use a simple background and avoid transparency
Offer a single focus point
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These SEO strategies change with time as per revisions in the Google algorithm, latest trends and user’s online behavior.
Though development of Android or iOS app is undoubtedly an important element that defines its success, but getting recognition and desired visibility in the App Store is much more significant.
With millions of apps already existing in the store, how would your app make an outstanding place there?
The real challenge for developers is to get your app surfaced higher than millions of other competitors in the app store search results.
App store optimization is a marketing approach that prepares the app to face the cut-throat competition and make a remarkable place for itself in the marketplace.
Search algorithms of Google Play and iOS App Store scan the app name while any user runs the search query.
If you have ever developed an app or have even the slightest idea about the mobile app development industry, you may be aware that iOS app development services remain to dominate the market due to their high monetary returns.
Yet, the number of apps on Apple App Store is almost 600,000 less than those on Play Store.
Let’s take a look at the common reasons that results in app rejection at both the levels.
