The summer has barely just begun, but that doesn’t seem to stop marketers from making predictions about the advertising trends in 2019.
In order to understand why, it’s important to realize that the world of advertising as we know it is changing at such rapid pace that it’s becoming increasingly difficult for brands to differentiate themselves and scale up their business.
The rise of AR and VR
The use of artificial and virtual reality is set to revolutionize advertising as we know it, with their combined global revenue expected to reach more than $140 billion by the end of 2020.
Besides a VR store, Ikea has also announced a Virtual Reality Kitchen, a VR experience designed to help customers try out different kitchen options before purchasing.
As popular as influencer marketing has become over the last couple of years, it’s the micro-influencers that are making all the rounds, so to speak.