If you’re an entrepreneur about to launch a startup, then you know how important every cent can be.
While executing your core competency will be a crucial factor to the success of your business, another important step is effectively marketing your business. Below are 15 of the best digital marketing tools that can help you get your marketing initiatives going from scratch.
1. Google Analytics
Google Analytics is undoubtedly the most recognized free digital marketing tool and the backbone of any marketing campaign as it can provide you with the metrics and information that you need. This tool includes several analytical features and tracking codes that can record everything from the moment you go live.
2. SimilarWeb
SimilarWeb allows you to discover what your competitors are doing right, what they’re doing wrong, and what you can do about it to improve your business. With SimilarWeb you will learn to love your competitors.
It's like a Google Analytics login to your competitors' website. Their insights help businesses, publishers, marketers and analysts benchmark performance against competitors, find new ways to increase their web traffic, and discover new opportunities to broaden their audience.
This tool is also a great way of checking your website’s ranking but you can also use it for knowing about how your competitor is gaining most of it’s audience.
3. Spyfu
A free tool to keep a check on your competitor’s activities like their PPC & SEO strategies. Moreover, you can also know the keywords that competitor websites rank for.
SpyFu goes far beyond just keyword or domain statistics. Use the full set of SpyFu resources to layer your research with richer insights.
Moving in and out of SpyFu’s keyword tools like Keyword SmartSearch and Ad History lets you build on your findings and gut-check your decisions. After you discover a compelling keyword, we’ll help you find out what other advertisers ran into after they tried it. Or, take the top advertisers on a keyword from Domain Ad History and discover the rest of their shared terms in Kombat.
4. SumoMe
The SumoMe suite is all about generating a larger audience for your business. With this program, you can:
Get more customers on your mailing list
Create more effective share buttons
Track your traffic through heat maps
You'll also have access to simplified image-sharing tools and the platform's Welcome Mat, which is a tool that will help you create full-screen calls-to-action with clean imagery.
5. Sitechecker
Wouldn’t SEO be easy if you knew what was stopping you from getting tidal waves of traffic coming from search engines?
Getting organic traffic can be easy thanks to a free tool called SiteChecker.Pro. All you do is enter your website URL and a free, comprehensive report gets generated. The report tells you your SEO errors and how to fix them. Take the suggestions and more organic traffic is yours. Furthermore, Site Checker is a free tool.
6. Hotjar
If you are curious about analyzing the performance of your website, then Hotjar is for you. This tool will let you know everything about the activities of your visitors, cursor movements and their navigation style on various pages. It also includes a conversion funnel that will inform you where the majority of visitors left your website.
7. SurveyMonkey
This is one of the most popular free online survey tools. Surveys are a good way to collect consumer information, engage customers, uncover trends and secure tangible insights on your business.
SurveyMonkey’s software is incredibly simple. In just a few minutes, you can design, create and publish your own business survey. Additionally, you’ll be able to analyze the results in the backend.
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