Green Packaging Market Competitive landscape By 2023

Green Packaging Market to Witness a Strong 5.42% CAGR During Forecast Period 2017-2023

Market Synopsis

Market Research Future (MRFR) reports that the global green packaging market is projected to exhibit a CAGR of 5.42% during the forecast period (2017-2023). Green packaging is more sustainable and eco-friendly. Stringent government regulations regarding use of plastics will propel manufacturers to opt sustainable packaging options over conventional packaging. Preference for sustainable packaging materials, increase in urbanization, and rising hygiene concerns strive to establish this market globally. Green packaging solutions are extensively used in the food service industry. Thus, popularity of the food industry backed by increasing number of restaurants and diners is likely to be key sources driving demand over the forecast period.  Efforts by brand owners and packaging firms to encourage recycling will support the market growth worldwide.

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On the flip side, restraining market growth factors are high cost of production and unstable prices of raw materials. But growing awareness among consumers about benefits of green packaging along with government campaigns to adopt eco-friendly alternatives can drive the growth of the green packaging market. Benefits of green packaging are waste reduction, increased recycling, energy conservation, and increased use of renewable materials.

Advent of trends in green packaging market has further boosted the sales, namely customer-focused packaging which involves prevalence of portion control in food products for health-conscious customers. Production of flexible green packaging making it easy to store, reseal, open, and extend the shelf life of the product being purchased.

Market Segmentation

The green packaging market is segmented on the basis of packaging and application.

By packaging, the market is segmented into recycled content and degradable packaging. Recycled content packaging is highly favorable globally due to increasing urbanization. Apart from this, the manufacturing process of recycled content packaging is highly efficient and helps in minimizing the detrimental impact of factories on the environment. These factors can drive the recycled content packaging segment growth.

Based on application, the market is segmented into food & beverage, healthcare, personal care, and others. Personal care and beauty companies have been using green packaging in order to make packaging more sustainable. Moreover, green packaging keeps the personal care product stay fresh for a long time with an extended shelf-life. These factors have propelled the personal care green packaging market to great heights. The food and beverage packaging segment has a significant share in green packaging market owing to high demand for dairy products. Also, increasing demand for raw milk, yogurt, cheese, and other dairy products accelerates the growth of this segment in the global market.

Regional Analysis

Geographically, the segments of green packaging market are North America, Europe, Asia Pacific, and Rest-of-the-World (RoW).

MRFR analyzes that North America is leading the green packaging market with the United States being the leading contributor. Immense demand from industrial and manufacturing sectors in this region positively impacts the market. Moreover, rising awareness among consumers coupled with green packaging adopted across various industries such as fast moving consumer goods (FMCG) and personal body care can open new avenues for the green packaging market in this region.

The Asia Pacific region, on the other hand, is estimated to be the fastest growing market due to favorable government policies can facilitate the large-scale use of eco-friendly packaging in many countries in the region, thus allowing the green packaging market to create a stronghold in the region. Presence of large consumer base as well as growing government focus on adoption of eco-friendly solutions. Furthermore, manufacturers are becoming increasingly aware of the negative impact of non-biodegradable packaging and turning to green packaging for their products. For instance, L’Oreal and Alibaba Group in China are making a joint effort to reduce waste by using green packaging for all L’Oreal products sold in China.

Key Vendors

The key vendors in the global green packaging market are Mondi Plc. (South Africa), WestRock Company (U.S.), BASF SE (Germany), and Sonoco Products Company (U.S.).

The market is highly competitive due to presence of many multinational, regional, and local vendors. It is worth noting that local vendors compete in terms of cost owing to their inability to compete with international vendors in terms of features, quality, and range of offerings. Subsequently, growing number of vendors are focusing on innovation to gain an established position in the market space.

For instance, VPZ Verpackungszentrum has developed new type of green packaging, Packnatur cellulose bags, for fruits and vegetables. These bags are made from Forest Stewardship Council (FSC) certified beechwood. They are tear-resistant, waterproof, and moisture-regulating which means they can keep foods fresh for an extended period. Such product innovations by manufacturers help fuel the market growth, as they help with increasing bottom line margins, satisfy large amount of consumer needs, and secure a strong position in the green packaging market.

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