Hiring talent in-house certainly has its advantages and, depending on the case or situation, it can be beneficial for a company to go that route if it has a lot of budgets and if the work to be done has certain limitations that it cannot be done remotely.
Barriers to communication and teamwork have already been addressed by tools like Slack and they are mostly not an issue when working with a remote team however here are a few reasons you might want to consider outsourcing your project rather than hiring directly.
Things like insurance, medical and dental benefits can really increase the cost of the payroll, whereas working with freelancer only takes paying them a flat amount of money in exchange for their expertise and knowledge on the subject, which will ideally be translated into a better end product.
For example, it would be preferable to acquire the services of a freelancer for tasks such as web design & development, content creation, digital marketing and search engine optimization (SEO).
Another twist that makes outsourcing a favorable and viable alternative for talent acquisition is that, when a company finds somebody outside to do certain jobs, it does not have to invest in equipment, software or any other kind of materials or supplies: the freelancers or professionals paid to perform those tasks can provide anything that it is needed: you just have to pay the agreed money and they will take care of everything, saving the business a lot of dollars needed in other departments.
Finding In-house staff can also prove costly from a training standpoint
Hannah puts light on the importance of image optimization and showcases some SEO tips to increase image-related search and social traffic When you think of search engine optimization (SEO), you probably think of using keywords within text content, but there are more ways to optimize your blog posts to boost search traffic.Optimizing images for search engines is an often overlooked method of increasing search traffic to your blog,and it only takes a few seconds to turn images that might get skipped by search engines into neon signs that your content is relevant, high quality, and useful to search audiences.In other words, don’t just rely on the most popular blog SEO tricks or commonly used blog post SEO techniques.
Instead, take your SEO efforts a step further by optimizing images, and you’ll see your search traffic and your blog grow even more!Following are five easy ways to optimize images in your blog posts.
The more tips you implement on your blog, the better.
Image File SizeSearch engine indexing and ranking algorithms typically weigh site load time as an important factor in delivering relevant results to keyword searches.
For example, Google assumes that a website that loads quickly in a user’s web browser offers a better user experience than a site that loads very slowly.
Therefore, save images that you plan to publish on your blog in the smallest size possible.It’s faster for you to just upload an image at its original size, but that 3000 pixel X 2500 pixel image not only takes up a lot of space in your hosting account but also causes your blog to load slowly in web browsers.
However, people often forget that although content is an important aspect, it shouldn’t be the only one guiding your SEO strategy.
This is why I have combined a ‘list-icle’ of sort explaining what SEO content is and how to optimize your content to complement your SEO strategies.First and foremost, SEO content writing focuses on keeping the layout, keyword composition and mode of delivery (text/info-graphic/video) in compliance with search engine algorithms.
Given below are 5 things you need to do in order to optimize your content for SEO;Ensure that your primary keyword appears in the title, whether it is a web page or a blog postThe main keyword and related keywords & phrases should be uniformly distributed throughout the pageLatent Semantic Indexing keywords or LSI keywords are related keywords or suggestive keywords for your primary keywords.
Use them in your content along with the primary keyword for better ranking opportunities.Keywords, including the LSI keywords should be used under H1, H2, and H3 (, and ) tags for better emphasis.Keywords should be used as anchor text when linking to other blog posts and web pages on your website.Along with relevancy, quality and engaging content,Local SEO friendly formatting plays a huge role in optimizing the content for search engines.
Meaningless content with random targeting and no defined niche only attracts penalties from Search Engines.Incorporate Keywords: Your content should not give the impression of carefully strategized keyword positions yet the keywords should be strategized carefully.
Study your keywords properly and keep them in your mind while writing your content, the best write-ups are those that use the keywords unintentionally helping both the search engine as well as the user.Promotion Post-publishing: Once you publish your content, ensure that you leave no stones unturned while promoting the said content.
