Recently, every E-commerce company is either implemented or is on the edge of beginning a custom mobile app for their business.
The main problem in beginning a custom mobile app is the division in the market share.
Google Play store also continues seamless help by instantly launching the app in the marketplace once the growth of the Android app to iOS is developed.
Though, iOS leads in Australia, US, and Canada.
If most of your competitors are focused on generating a mobile app for a particular platform, you should disclose the exception by attempting into both platforms together to enjoy a wider audience and more important share in the market.
Ultimately, everything gets down to the idea where the businesses should utilize the opportunities to improve their target user, enhance income.