Why Having a Mobile-Friendly Website is Important for Business?

On 5th September, celebrating Google Developer Day Europe 2017, the search engine announced the launch of Mobile Web Specialist Certification Program on Google Developers Blog, calling out all the web developers to showcase their skills.

The certification is aimed at filtering out the ones that suit the market-demand, the best way.

The program is an extension of existing certification programs for Cloud Architect, Android developers, Mobile Web Specialist, Data Engineer and several others regarding the Web Development Industry.

The exam will test your skills on subjects such as ES 2015 Concepts and Syntax, Testing and Debugging, Front End Networking, Mobile Web Forms, Performance Optimization and Caching, Accessibility and of course Basic Website Layout and Styling.

Each category is bolstered with reference for better understanding, however, the application must do more research than that.

To all those interested, they can take this exam on any browsing platform across the world for just $99.

In-App Advertising Industry 2021In- App advertising is gaining momentum owing to the rapidly increasing demand for mobile device-based advertising traversing various industries and activities.

Around 2 billion people currently access the internet via only their smartphone, which equates to 51 percent of the global base of 3.9 mobile users.

Messaging, shopping and gaming applications occupy 89% of the total time spent on smartphones as per a study, which in turn, is fueling the growth of the global In- App advertising market.The growing popularity of e-commerce websites and their mobile apps version is permitting better interface of in- app advertisements with consumers.

Social media platforms like Facebook, provided the most fertile ground for In-App advertisements in 2018 owing to the increasing number of social media users.In- App Advertising Market stood at US$ 66.78 Billion in 2018, and is Expected to reach US$ 472.64 Billion by 2027, growing at an estimated CAGR of 24.4% over the forecast period, Owing to the Prevalent and Increasing Use of Smartphone Apps for a Diverse Range of Activities, says Absolute Markets Insights.

Access Full Report Details and Order this Premium Report @ https://www.absolutemarketsinsights.com/reports/In-App-Advertising-Market-2019-2027-266 Major Key Players:Some of the players operating in the In- App advertising market are AdGate Media LLC, AdGoji, Appness, Epom, Facebook, Go2mobi, Google, GOWIDE, Headwaydigital.com, InMobi, ironSource Kimia Group, MobAir, Mobile Dream Factory, MoPub, PubMatic, Inc., tab GmbH, and The Rubicon Project, Inc. amongst other.Key Findings of the Report:Consumers are known to connect better with mobile apps instead of the mobile Web.

5G or fifth generation technology, will see itself at play this year.

Research shows that almost 90% of mobile media time goes to mobile applications compared to the mobile web.Because so many different apps are doing things like this, it’s hard to get up above the noise and stand out from your app audience.Mobile app engagement and mobile app retention are two metrics that provide real insight into an app’s success.

Less application is a recipe for engagement and retention failure, while high engagement and retention are the opposite.Engagement:This describes how active users are in the app.Retention:Localities define mobile app user retention as a user returning to at least 1x application within 30 days.

The reality is that mobile app developers are up against the competitive market in which consumers have a lot of options.The following five strategies to increase app engagement and retention will help companies reduce the app’s prank rate and see the results they expect from investing in mobile app development and ROI.Create a trial versionOption to create a trial version with in-app purchases or subscribe to the premium version.

The trial version reveals the value your application will bring.Demonstrate application as a solution to the problemPresent your application as a solution to the problem.

Or show how your app can help you solve problems.

When your customers know that their personal preferences take precedence over your marketing capabilities, they will want to fully communicate with your app.Use the message in the app to enhance customer engagementNotifications are usually displayed on the home screen if messages in the app pop up in the app.

Synopsis:With reference to the report published by the professionals the scope of the global Mobile Marketing Market was estimated at US$ 53.14 billion in 2018.

It is expected to develop by a CAGR of 22.8% during 2019 to 2025 and is projected to touch US$ 223.41 billion by the completion of the forecast period.The activity of multi-channel digital advertising that utilizes mobile devices such as tablets and smartphones as a display place to reach the objective viewers is called as mobile marketing.

Propagation of tablets and smartphones along with strong infiltration of internet in emerging nation state for example India and China has motivated the market during the previous a small number of years.Mobile marketing is one of the important policies of digital marketing accepted by the administrations to help their services and the products.

Furthermore, it assistances administrations to eradicate prices of paper work and represents speedy and suitable resources to interrelate with objective clienteles.

Furthermore, growing usage of Augmented Reality (AR) and Artificial Intelligence (AI) in the segment of retail to recognize the behavior of end user and consequently direct the announcements is expected to boost the market for mobile marketing during the similar period.

Additionally, speedily increasing number of spectators accessing Over The Top (OTT) content is expected to generate substantial openings for digital enterprises during the period of approaching years.Restraints:However, growing implementation of the software for blocking of the advertisements by the users of the smartphone to evade annoying advertisements will restrict the development of the mobile marketing market during the period of approaching years.

 Market Scenario:According to Market Research Future (MRFR), the DMP Market Database Management Platform is expected to reach approximately USD 3 billion, with 15% CAGR from 2017 to 2023 (forecast period).The report presents a thorough summary of the current scenario, the economic situation, and the COVID-19 analysis of the overall industry.

It gathers and stores data from sources such as mobile apps, mobile web, CRM, social networks, and offers valuable information to users such as advertising agencies, marketers, and publishers.

It is also intended to track ad campaign strategies to identify points of conversion and even to personalize campaigns to enhance efficiency.

Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/6120 Competitive Outlook:  The global data management platform (DMP) market holds some of the key players and many emerging companies such as Adobe Systems Inc (U.S.), Oracle Corporation (U.S.), KBM Group LLC (U.S.), Neustar, Inc (U.S.), Rocket Fuel, Inc (U.S.), Krux Digital Inc (U.S.), SAP SE (Germany), Lotame Solutions Inc (U.S.), Turn Inc (U.S.), SAS Institute (U.S.), Cloudera Inc (U.S.) and Informatica (U.S.).

Segmentation: The global data management platform has been segmented based on data type, data source, and end-user.

They are either existing customers or prospective customers.

What is the real difference between native and mobile web app? If you reading this article, there are a lot of advantage to using native, but for companies considering mobile apps. So Which one to do you take?

Confuse Please read the full article here and make the solution for that and more important to your business than you might think. 

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Integral Ad Science (IAS), the global leader in digital ad verification, announced today the first platform-wide agreement with the LinkedIn Audience Network to provide brand safety for all native ads across desktop, mobile web, and in-app.

This integration uses IAS’s predictive technology and real-time data to not only ensure that all campaigns activated through the LinkedIn Audience Network are brand safe, but also fraud-free.Marketers rely on LinkedIn’s Audience Network to reach millions of high-value professionals through trusted, third-party publishers.

With this IAS integration, advertisers will now have an additional layer of brand protection to confidently deliver their messages in trusted environments.

The integration will automatically filter out high-risk inventory before the bid is even placed for campaigns on the LinkedIn Audience Network martech news.“This relationship brings together the strengths of two trusted platforms joining forces so marketers can confidently activate ads on brand-safe inventory, finding the right environments for all campaigns,” said Lisa Utzschneider, Chief Executive Officer, IAS.

“As the LinkedIn Audience Network’s first platform-wide brand safety partner, we can provide the highest level of brand safety protection for marketers across their platform.”It is now more important than ever for marketers to get the highest possible return from their media investment.

IAS gives advertisers comprehensive coverage to ensure wherever an ad is placed reaches real people, in the right environments with the ability to make an impact.“As the publishing landscape has evolved, marketers have come to recognize the importance of finding a trusted partner who can ensure that their ads are being served on brand safe publishers,” said Kamakshi Sivaramakrishnan, Senior Director Product Management, LinkedIn Marketing Solutions.

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Market SynopsisAs per an evaluation performed by Market Research Future Reports (MRFR), the global mobile user interface services market 2020 is likely to be driven by the companies that are making massive investments in advancing techniques for giving an improved experience of the mobile user interface.

Moreover, the technological improvement and the growing adoption of mobile applications are estimated to be the most significant factor driving the expansion of mobile user interface services market 2020.

However, the dearth of awareness about the ROI on mobile user interface services can be considered as an impeding factor for the growth of the mobile user interface services market in the forthcoming period.

Thorough impact analysis of the market has been performed.

Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/1093Regional Analysis The global mobile user interface services market can be classified on the basis of UI hardware, industry vertical, interface type, platform, application, and region.

On the basis of UI hardware, the global mobile user interface services can be segmented into MEMS, controller ICs, display panels, and cover glass.On the basis of industry vertical, the global mobile user interface services can be segmented into healthcare, finance, IT, enterprise, education, SAAS, and others.On the basis of an interface type, the global mobile user interface services can be segmented into SMS/MMS, Interactive Voice Response (IVR) Systems, Mobile Web, Hybrids, and Native Applications.On the basis of platform, the global mobile user interface services can be segmented into iOS, Android, and Windows.On the basis of application, the global mobile user interface services can be segmented into tablet and smartphone.On the basis of region, the global mobile user interface services can be segmented into North America, Europe, Asia-Pacific and the Rest of the World (RoW).

As we all know, Most of Smartphone apps run on either iOS mobile or Android mobile.

iOS has been suffered from many ups and downs, yet it has managed to keep a special place in the Smartphone industry.

So, based on that point, iOS is mainly security and user-friendly behaviour and that’s the main reason it is user base in the United States and most of the Europe Countries.

The market analysis report can show up very useful insights.

Basically, if you meet the expectations of your users, your app will definitely be popular and will help you to get more money.Selection of Development Platform:Firstly, start to deploy your business app with single platform, later you can move on another platforms.

The most suitable platform for your mobile app, you need to keep certain things in your mind like the product of the app, the target audience, the features of the app and the most important pricing.