Join us for this live webinar on Thursday, September 10 at 10 a.m. Pacific, 1 p.m. Eastern.The face-to-face B2B sales process of the past — the many phone calls, the gratuitous lunches, the exhausting trade shows, followed by more phone calls — has been transformed by the digital landscape.The number of touchpoints and opportunities that now exist to intercept prospects and turn them into viable leads is unprecedented.That doesn’t mean lead generation has become easy.It takes a healthy mix of art and science to succeed in a hyper-competitive, crowded space.And it takes a well-honed knowledge of all the available channels and how they can compliment one another.
Full Circle Insights, a sales and marketing analytics company, is announcing today a $4.7 million series B round led by Aligned Partners and Salesforce Ventures.Along with the company’s previous round, this brings the total raised to $9.5 million — with the plan to significantly expand sales and marketing and to develop new products.I caught up with CEO Bonnie Crater to talk about the exploding nature of the sales tech landscape and where her company fits within the spectrum of hundreds of companies and $10 billion in funding for the total sales tech landscape.“We call it marketing performance management,” Crater said.“Marketers today struggle to figure out which campaigns are impacting revenue.Full Circle Insights does this process of calculating attribution through a variety of methods, which can be customized for each client.
We applied machine learning to analyze 4,607,160 data points collected by scraping the front page of Reddit for 22 days.Read post for insights on how the Reddit algorithms work.Why people are so damn interested in getting to the front page of Reddit?Look at any viral videos floating around Facebook.For example, a Reddit front page giraffe story got on homepage in 2 hours.Our Reddit Scraping Process to get 4 million data points :
Interactive video is an innovative approach to marketing that can increase audience engagement, especially among millennials.Still, many in marketing and advertising remain in the dark about the opportunities interactive offers and how to best leverage its capabilities, including data and customer insights.Although interactive video is getting easier to create, marketers and advertisers still struggle to understand how it works and how they can leverage it for their brands.And if so, what do you need to know to reach your goals?Brands are putting more and more content on the Web, increasing competition for consumers mental bandwidth, thereby lowering the odds of any meaningful engagement.Creating an immersive and tailored experience leads to longer view times, increased interactions, and more social sharing, which is exactly what content creators are looking for in 2016.
Ali Saadetdin and Timur Top break Goforen Tampere-premises. Picture: ANNA MARI TOLONEN Information Systems Developer transparent board work brought the Golden Gavel Award. Members: Sami Somero Plenware founder, business angels, of Niko Sipilä staff elected from among the members of the Board, Chief Financial Officer Petteri Venola Goforen, Timur Top Goforen Goforen founded in 2001, was initially an informal board work. Saadetdin was the first member from outside the Board of Directors Goforen. That's the way we get more insights, knowledge and understanding. Our values ​​have been in that order at least ten years, says the tip.
The search engine compares the semantic language – the real meaning of the content – in the documents to reveal unseen patterns and connections in fractions of a second.I saw a demo of the platform in January at the Consumer Electronics Show in Las Vegas, and it has a lot of interesting potential.Omnity s basic search is still free, but its subscription packages and special information databases start at $100.The specialized information that Omnity is offering includes Securities and Exchange Commission filings and records, patents, Library of Congress data, court precedents and legal records, scientific journals, pharmaceutical and biomedical trials, financial reports, and U.S. Congress reports and legal history.Discovering unexpected connections between diverse knowledge domains reveals unique insights that sharpen focus and drive innovation.We created Omnity to help scientists, engineers, medical professionals, lawyers and financial people cope with the explosion of data and knowledge that is happening in every field of study.Omnity is designed to be powerful yet easy to use, and is priced so that organizations large and small can access this transformative technology.Unlike conventional search, Omnity said it can find related documents even when they do not cite or link to one another.The company is offering introductory pricing of its commercial service in five tiers, with the first month free for all paid tiers:
By the fall, I might be able to get my hands on Google Home and let it access and control these devices.His design ethos and approach rather closely mirrors that of the late Steve Jobs.Google CEO Sundar Pichai even tipped his cap to the company when introducing Queiroz, who then announced Google Home: Credit to the team at Amazon for creating a lot of excitement in this space.The devices are increasingly aware of each other.Google went out of their way to show that Nest is a separate company, like Google, said Patrick Moorhead, principal analyst at Moor Insights and Strategy, It has to be embarrassing to Nest to get pre-empted by Home and an indicator that Google's not waiting for Nest to build out their smart home vision.My hope now is that Alphabet sells them to someone who appreciates Fadell s approach to product.
Stephen Ingledew, MD, Marketing, Standard Life, UK said: "Today we are truly working towards a segment of one and as a result, our customer communications must be personalized at a depth unimaginable just a few years ago."In addition to the analytics tools, Standard Life is using IBM Campaign and Interact, these help the investment company to turn analytic insights into customer snapshots that help to identify what exactly a person's financial needs are and what their long-term aspirations may be.Employees will have access to these insights and then be able to actively, and more effectively decide on what would be the best course of action.The work with ING Direct sees the bank aiming to deliver more personalised banking services to online and mobile customers as it looks to better engage with younger digital savvy customers.Although there are no exact details on which analytics tools are being used, the deal highlights an increasingly proactive response from FS organisations to meeting customer demands and fending off competition from fintechs.The investment company has around 4.5 million customers across 46 countries and it actively manages over £253bn in investments worldwide.
But what happens after you ve earned yourself a top spot in Google search results pages?Contrary to popular belief, ranking for particular keywords is only half the battle.Optimizing the layout of your site will reduce bounce rates and increase the likelihood of your visitors engaging with your content.However, even if you can t get it that low, consider that every second you shave off of your page load time reduces page abandonment.If you re still having issues with your loading speed, then you can also try out a tool called Google PageSpeed Insights, which will help identify the specific issues slowing down your website load time and suggest ways to fix them.Don t overdo it by adding a plethora of links to your existing article content.
That means all app developers yep, that s a jab at BlackBerry and Microsoft can reach Android and iOS users across Google s properties.iOS aside, the revenue generators at Google also announced new ads and insights to help developers and marketers find more of the right users for their apps.That means finding users that are most likely to, for example, reach level 10 of your game, purchase a new camera, or book a vacation.The best part is that this is somewhat automatic.Universal App Campaigns takes care of targeting and bidding to find your most valuable users based on your in-app conversions.You still have to specify the value you want in app events as opposed to using the current target CPI model , but then Google does the rest.Here is how it works:That said, Google is still tweaking the details.Universal App Campaigns will soon reach more users on YouTube, though Google didn t give any specific details.The company did share that developers will be able to reach Gmail users on top of tabs:Ads still drive the larger majority of Google s — ahem, Alphabet s — revenue.
Big data-as-a-Service, or BDaaS, is a way of accessing analytics tools or information from an outside provider.This can help organisations to gain insights into the meaning of data so that they can gain competitive advantage by improving customer relationships and business decision making.BDaaS is designed to help businesses to free up resources by taking advantage of tools that are being provided by an outside organisation.Like SaaS, BDaaS is a form of managed service that often relies upon cloud storage in order to provide data access to both the outside analytics company and the company that owns the information.The area has gained increased interest over the past couple of years as companies have looked to leverage their data in a way that doesn't create costly overheads and rely upon a complex installation and integration process.Simply put, BDaaS is an ideal way to remove the tech complexity from doing data analytics, leaving the business to focus on simply using the data insights to improve its performance.
Nearly three quarters 71.4 percent of Microsoft Office 365 enterprise customers have at least one compromised account each month according to a report by Skyhigh Networks, which found use of the cloud-based office suite among employees is rising rapidly.The company, which offers insights into how Office 365 is being used in a corporate environment, collected data from 600 businesses and 27 million employees and discovered 22.3 percent of workers were now using Office 365 – an increase of 320 percent from 6.8 percent nine months ago.According to the report, 17.1 percent of files stored on OneDrive can be considered sensitive .This includes confidential data, personally identifiable information, health data or payment details.On average there are 204 files in each corporate Office 365 environment that stores unencrypted passwords called passwords .This percentage will only increase as OneDrive becomes more tightly integrated to the rest of the suite.
Because the most effective marketers are using a cohesive customer journey map to align with dynamic content needs as prospects move through the funnel.A customer-centric editorial calendar is a dynamic content calendar that responds to the diverse experiences customers have on your website and can:Provide cross-functional visibility into content productionSupport a platform for customer journey mappingCreate visuals for the progressive content storyGarner actionable insights for improvement and iteration5 Steps to Building Customer-Focused Editorial CalendarThe PrerequisitesBefore you get started on the actual execution of an editorial calendar, there s a couple boxes you need to check.So, we re going to assume that before you start the next five steps, you ve already:Defined your target personas and audienceAligned internally on unified, clear company messagingEstablished a benchmark for content performance based on metrics Step 1: Determine Persona-Based Content ThemesIt makes sense that when you re creating a customer-centric calendar, you should start planning by thinking about… your customer.Depending on your team s size and capacity, I d pick no more than 5-10 themes for a given month.You can definitely have themes that exist for multiple months in a row, but try to have different themes for each month, playing around with the lower priority themes.If you re looking to continue your editorial calendar education, check out some of our top-performing posts.
Firebase Analytics: a brand-new app analytics platformGoogle s Cloud Platform business acquired Firebase in 2014, and it s now being relaunched as Google s new, free developer platform with a suite of products.The analytics piece is designed to track the engagement metrics and in-app actions that developers care about — average revenue per user, lifetime value and so on.Google announced that app ads will now reach more users on YouTube and will soon be available in the ad slots at the top of the Promotions tab in the mobile Gmail app.Automated targeting & biddingWith the 80/20 rule shown to apply to app users — 85 percent of app revenue comes from 17 percent of users, according to a RadiumOne study — Google is currently testing automated ad targeting and bidding in Universal App Campaigns to reach users most likely to take the actions that advertisers have prioritized.Our models evaluate countless signals and unique insights into intent, and constantly learn and adjust, meaning every single optimization is based on the freshest, most relevant data, explained Sissie Hsiao, product management director for mobile app ads in the blog post outlining these changes.The automated optimization is in testing now, and Google says it will roll out in the coming months.
Credit: GoogleForget the CPU, GPU, and FPGA, Google says its Tensor Processing Unit, or TPU, advances machine learning capability by a factor of three generations.This is roughly equivalent to fast-forwarding technology about seven years into the future three generations of Moore s Law , the blog said.Because of this, we can squeeze more operations per second into the silicon, use more sophisticated and powerful machine learning models, and apply these models more quickly, so users get more intelligent results more rapidly.The tiny TPU can fit into a hard drive slot within the data center rack and has already been powering RankBrain and Street View, the blog said.Analyst Patrick Moorhead of Moore Insights & Strategy, who attended the I/O developer conference, said, from what little Google has revealed about the TPU, he doesn t think the company is about to abandon traditional CPUs and GPUs just yet.He likened the comparison to decoding an H.265 video stream with a CPU versus an ASIC built for that task.
Answer by Scott Aaronson, Theoretical computer scientist at MIT, soon to be at UT Austin, on Quora.There are things like Deflategate or manspreading or the dresses worn at the Oscars, which many people talk about but few should.And then there are things like World War II, global warming, black holes, or machine learning, which many people talk about and probably many should.Indeed, I started out in AI and machine learning, as an undergrad at Cornell with Bart Selman and then as a grad student at Berkeley with Mike Jordan, before shifting into quantum computing, where I felt like my comparative advantage was greater.On the other hand, at least according to the ML researchers I know, the recent progress has not involved any major new conceptual breakthroughs: it s been more about further refinement of algorithms that already existed in the 70s and 80s, and of course, implementing those algorithms on orders-of-magnitude faster computers and training them with orders-of-magnitude more data.In the end, I suppose it s less interesting to me to look at the sheer amount of machine learning hype than at its content.
Google became one of the world s most valuable companies by making a search engine that sucks in billions of queries people type into web browsers on PCs and phones.The bet is that whoever makes the most engaging and useful digital personal assistant, also known as the conversational interface, will control the layer between a person and their digital life, and collect the most revenue and profit from being that privileged broker.Google has been working on artificial intelligence -- technology that lets computers teach themselves about the world -- for more than 15 years.That will let Google s search and other services follow people from smartphones and smart watches into their car and homes.A contact named "@google" can be summoned by users to provide AI-powered services, like finding restaurants and booking tables, or searching for movies.The AI in Allo is based on technology already deployed in Google s Inbox program, which reads through e-mails and suggests appropriate replies.People will summon it by using the same call out -- "OK, Google" -- that is used in other existing Google mobile apps.A technology called Expander will help the technology work in multiple languages, with insights gleaned from AI deployed in one language feeding the intelligence of the software in another tongue.But it will take time for the AI to be able to anticipate and respond to every request, said Huffman.
Not only are they beautiful to behold, they also are unique in how they stretch and move.Not surprisingly, scientists have been studying spider webs for years, hoping to uncover the mechanism that allows the material to stretch, yet remain tight.The sticky glue that encases the thread does more than capture prey; it also functions like a fishing reel that coils up the excess parts of the thread.The scientists were able to recreate this unique property using a plastic filament that was covered with tiny droplets of oil.Our bio-inspired hybrid threads could be manufactured from virtually any components.These new insights could lead to a wide range of applications, such as microfabrication of complex structures, reversible micro-motors, or self-tensioned stretchable systems, said Dr. Hervé Elettro, a doctoral researcher at Institut Jean Le Rond D Alembert, Université Pierre et Marie Curie, Paris.
This means that these computerized advisors can offer both mass affluent and wealthy investors a variety of benefits, such as lower fees.Respondents to the survey also said that robo-advisors would by far have the greatest effect on the financial services industry both one year from now particularly in the Americas and five years from now.This is all further evidence that we ve entered the most profound era of change for financial services companies since the 1970s brought us index mutual funds, discount brokers and ATMs.No firm is immune from the coming disruption and every company must have a strategy to harness the powerful advantages of the new fintech revolution.The battle already underway will create surprising winners and stunned losers among some of the most powerful names in the financial world: The most contentious conflicts and partnerships will be between startups that are completely reengineering decades-old practices, traditional power players who are furiously trying to adapt with their own innovations, and total disruption of established technology & processes:Traditional Retail Banks vs. Online-Only Banks: Traditional retail banks provide a valuable service, but online-only banks can offer many of the same services with higher rates and lower fees Traditional Lenders vs. Peer-to-Peer Marketplaces: P2P lending marketplaces are growing much faster than traditional lenders—only time will tell if the banks strategy of creating their own small loan networks will be successful Traditional Asset Managers vs. Robo-Advisors: Robo-advisors like Betterment offer lower fees, lower minimums and solid returns to investors, but the much larger traditional asset managers are creating their own robo-products while providing the kind of handholding that high net worth clients are willing to pay handsomely for.As you can see, this very fluid environment is creating winners and losers before your eyes…and it s also creating the potential for new cost savings or growth opportunities for both you and your company.After months of researching and reporting this important trend, Evan Bakker, research analyst for BI Intelligence, Business Insider's premium research service, has put together an essential report on the fintech ecosystem that explains the new landscape, identifies the ripest areas for disruption, and highlights the some of the most exciting new companies.These new players have the potential to become the next Visa, Paypal or Charles Schwab because they have the potential to transform important areas of the financial services industry like:Retail banking Lending and Financing Payments and Transfers Wealth and Asset Management Markets and Exchanges Insurance Blockchain Transactions If you work in any of these sectors, it s important for you to understand how the fintech revolution will change your business and possibly even your career.And if you re employed in any part of the digital economy, you ll want to know how you can exploit these new technologies to make your employer more efficient, flexible and profitable.Among the big picture insights you'll get from The Fintech Ecosystem Report: Measuring the effects of technology on the entire financial services industry:Why financial technology is so disruptive to financial services—it will soon change the nature of almost every financial activity, from banking to payments to wealth management.The basic conflict will be between old firms and new—startups are re-imagining financial services processes from top to bottom, while incumbent financial services firms are trying to keep up with new products of their own.Both sides face serious obstacles—traditional banks and financial services firms are investing heavily in innovation, but leveraging their investments is difficult with so much invested in legacy systems and profit centers.Meanwhile, startups are struggling to navigate a rapidly-changing regulatory landscape and must scale up quickly with limited resources.The blockchain is a wild card that could completely overhaul financial services.This technology could lower the cost of many financial activities to near-zero and could wipe away many traditional banking activities completely.This exclusive report also:Explains the main growth drivers of the exploding fintech ecosystem.Frames the challenges and opportunities faced by incumbents and startups.Breaks down global and regional fintech investments, including which regions are the most significant and which are poised for the highest growth.Reveals which two financial services are garnering the most investment, and are therefore likely to be transformed first and fastest by fintechExplains why blockchain technology is critically important to banks and startups, and assesses which players stand to gain the most from it.Explores the financial sectors facing disruption and breaks them down in terms of investments, vulnerabilities and growth opportunities.And much more.The Fintech Ecosystem Report: Measuring the effects of technology on the entire financial services industry is how you get the full story on the fintech revolution.To get your copy of this invaluable guide to the fintech revolution, choose one of these options:Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more.BUY THE REPORTThe choice is yours.But however you decide to acquire this report, you ve given yourself a powerful advantage in your understanding of the fast-moving world of financial technology.
For anyone who has seen this highly "anti-millennial" video by Alexis Bloomer you probably realize that there are quite a few strong and hateful opinions floating around about the millennial generation.As a millennial myself, I was annoyed with the video, and my team and I thought it would be interesting to "Debunk" some of the myths that exist.So we did some research- a lot of research, and we were able to PROVE that the majority of these statements about millennials are in fact false.What are your thoughts on millennials, and what facts can you share to back you up?Perhaps this will also provide those of you targeting millennials with some new insights on how to reach out to them/us effectively.