Tinder does not notify users of screenshots taken by others, unlike apps like Snapchat. This means that you can take screenshots of profiles and conversations on Tinder without the other person being notified.  You should always remember, though, not to share anyone else's personal information online without their consent. Visit Business Insider's Tech Reference library for more stories. The widespread use of Snapchat has acclimated most social media users to the concept of the screenshot notification. If you're a Tinder user, there have probably been multiple occasions in which you wanted to take a screenshot of something on the app.  Maybe you had a conversation with a match that was too funny not to save — after all, on the off chance that you get married, that conversation will be a great relic to show your future grandchildren, right?   Or, maybe you've had an unsettling conversation that you want to share with a friend to get validation or a second opinion on your interpretation. It may even be something as simple as trying to decide how to swipe on someone you're not sure about, and wanting to get a friend's advice on their profile.  Regardless of the reason, you may have felt hesitation about screenshotting any part of an interaction on Tinder, worrying you may ruin your chances with the person you're screenshotting if they see that you're doing it. Tinder does not notify users of screenshots The good news on that front, though, is that Tinder doesn't notify anybody when you take a screenshot, unlike apps like Snapchat (and Instagram, in one instance). You can capture anything on the app and save it, and nobody will know. You can take a screenshot on almost any device, such as your Lenovo, HP, Dell, Windows, or Mac computer, or on your Google Pixel, iPhone, or Galaxy S10 mobile device.  Now, it's important to remember that you should be careful with how you use this power.  You should never expose someone's personal information without their permission, and just because Tinder doesn't notify them doesn't mean they can't find out another way if you post about them online or share their messages or profile with a large group. If you want to post a funny or creepy conversation on social media, do the polite thing and censor the person's personal information out of the picture. Related coverage from Tech Reference: How to cancel your Tinder subscription on an Android device in 2 different ways How to connect your Spotify account to your Tinder profile to display your music taste How to screenshot on a Chromebook in 2 different ways, and then open those screenshots later 'Does Instagram notify you of screenshots?': Here's what you need to know How to take a screenshot on your Apple Watch, and find those screenshots in the Photos app on your iPhone SEE ALSO: I tested the Samsung Galaxy S10 Plus for 2 months, and it made me question everything about my 'iPhone or nothing' mentality Join the conversation about this story » NOW WATCH: Here's what it's like to travel during the coronavirus outbreak
The company is wooing creators with features they know and love, on a platform President Trump doesn’t publicly hate.
Illustration by Alex Castro / The Verge Samsung and Microsoft announced at last year’s Galaxy Unpacked that they would be forming a closer partnership to help Android and Windows work better together. At today’s Galaxy Unpacked, the two companies revealed new integrations between their two ecosystems — including a way to run apps from your Galaxy Note 20 on your Windows 10 PC. Here’s a GIF from Microsoft showing a Windows 10 PC running WhatsApp and Instagram side by side from a Galaxy Note 20: You’ll only be able to use one app at a time on your PC at first, but Microsoft says that you’ll be able to run multiple apps, as is shown in the GIF, sometime in November. You’ll also be able to pin apps to your Windows taskbar or Start menu so you can access them more... Continue reading…
This article was originally published on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News. The COVID-19 pandemic has deeply impacted transport behavior, and lockdowns have shown how much healthier city life could be without clogged streets, deafening noise and polluted air. According to the latest data from the AA, the traffic on Britain’s roads during the weeks in which lockdown measures were imposed was at a similar level to… This story continues at The Next Web
The Trump administration is forcing TikTok to sell off its US business by September 15 or else face a ban, accusing it of posing a privacy and national security threat because it is owned by a Chinese company. The administration has explicitly claimed TikTok spies on people but has never offered public evidence. Experts diving through TikTok's code and policies say the app collects user data in a similar way to Facebook and other popular social apps. Google and Facebook by comparison almost certainly hoover up more user data than TikTok through their sprawling number of apps and services — but get less US political scrutiny on privacy. Visit Business Insider's homepage for more stories. TikTok, the video-sharing app whose meteoric rise amongst teenage users has made it a challenger to the likes of Facebook, is under siege in the US thanks to its Chinese roots. After months of sustained political pressure from lawmakers and President Trump, TikTok's parent firm ByteDance is now in talks with Microsoft (and reportedly other US bidders) to sell its US business. And in the background, the Trump administration has threatened to ban TikTok altogether, has run ads claiming it spies on people, and also demanded that the US Treasury get a big cut of any sale of the app. The spying claims have hit home for some high-profile users, with online gaming megastar Tyler "Ninja" Blevins announcing he was deleting the app in July over privacy concerns. But is TikTok actually any worse for snooping in your personal data than social media platforms like Facebook and Google? According to the experts, evidence suggests the answer is no. In terms of the data TikTok says it sucks up, it doesn't appear to be any worse than Facebook Zoé Vilain, chief privacy and strategy officer at privacy app Jumbo told Business Insider that looking at TikTok's privacy policy, it was no more intrusive than Facebook's. "From what I see from the privacy policy, and in comparison with the privacy policies of Facebook and Instagram, I don't really see much difference. "Basically they are saying that they are using your usage data, behavior data, preferences, friends, contacts, to provide you with their service, to customize the service, and of course to do targeted advertising [...] this is exactly what Facebook is doing and Instagram is doing too," said Vilain. Vilain pointed out that the main difference between TikTok and Facebook or Instagram is in the kind of data users are routinely plugging into the app, as TikTok relies on video. "I think the main difference is that people are recording themselves and this is being recorded," she said. There's also the fact TikTok is popular with younger folks. "Also it's mainly used by teenagers, who are maybe less aware and less concerned about what they are sharing," Vilain said. The FTC fined TikTok $5.7 million in February 2019 for inadequately protecting the privacy of its underage users, and on July 7 the agency announced it was looking into allegations that the company continues to violate children's privacy on the app. In terms of how TikTok handles your data, it doesn't look any more suspicious than other social media As the reports about the US forcing TikTok to hive off its American business began to swirl in early August, security researcher Baptiste Robert decided to do a deep-dive into what data TikTok sends back to its servers in an attempt to cut through the geopolitical rhetoric. Reverse-engineering an app like TikTok's is not an easy task, and Robert is publishing a series of posts about his findings. TikTok analysis in progress. It’s time to stop this non sense and put facts in the center of the discussion pic.twitter.com/CUpEbA6f9w — Elliot Alderson (@fs0c131y) August 2, 2020   In his first post, Robert noted that a single report can't be expected to definitively prove whether or not TikTok poses a national security threat given it uses millions of lines of code. But he also didn't find anything suspicious. "As far as we can see, in its current state, TikTok doesn't have a suspicious behavior and is not exfiltrating unusual data. Getting data about the user device is quite common in the mobile world and we would obtain similar results with Facebook, Snapchat, Instagram and others," Robert's report concluded. There are still 'legitimate concerns' around TikTok's lackluster security Business Insider spoke to iOS developer Talal Haj Bakry, who in March along with developer Tommy Mysk discovered a security flaw in TikTok which meant it was able to access iPhone users' clipboards without their permission, essentially meaning TikTok could read any text the user has copied. The researchers noted that this could be as mundane as a shopping list or more serious data like passwords or financial information. Subsequently LinkedIn and Reddit's apps were also discovered to be reading iOS users' clipboards, and all three companies have now altered their code after Apple started cracking down on the practice with its iOS 14 update. A TikTok spokesperson said the reason the app was reading clipboards was to identify "repetitive, spammy behavior," and the company has submitted an update to the App Store getting rid of this feature. In April Bakry and Mysk also discovered a vulnerability in TikTok which meant users' uploaded videos could be intercepted and even replaced. This vulnerability was the result of TikTok using insecure HTTP connections to download videos from its servers. "All other social media apps have long made the switch to secure HTTPS for all network connections, in effort to protect user privacy and data integrity. "Such a basic security failing does not inspire confidence in TikTok's ability in protecting their users' data, and exposes a lax attitude towards security," Bakry said. A TikTok spokesperson told Business Insider: "TikTok prioritizes user data security and already uses HTTPS across several regions, as we work to phase it in across all of the markets where we operate." Bakry thinks TikTok's Chinese roots could be part of the reason it's playing catch-up on security. "What makes TikTok stand out are the differing data privacy laws and security standards between China and other parts of the world. In the US and Europe, there are various laws and regulations in place to protect end-user privacy," Bakry said. "China is only recently catching up in creating data privacy laws, but it remains to be seen how effective these new laws will be when put in practice." Bakry said there are "definitely legitimate concerns" around TikTok's security. "Whether it's intentional or merely the result of move-fast-and-break-things, the inadequate security of social media apps can pose a serious threat. These apps collect massive amounts of data from their users, and they become prime targets for bad actors seeking to steal information," he said. Vilain agreed that regardless of whether the vulnerability was left open as a backdoor or the result of shoddy security. "Whatever the reason for this, if you're not securing the collection of data of course it's a threat and it's a violation of the GDPR for example in the European Union, and they should do something about this," she said. TikTok has tried to distance itself from its Chinese roots Regardless of whether TikTok's app is technically more invasive or insecure than any other social media app, the Trump administration's argument hinges on the idea that private companies in China can be turned into proxies for the Chinese government. As scrutiny around the app has built up, TikTok has desperately tried to shake off the idea that it's a Chinese company. "TikTok is led by an American CEO, with hundreds of employees and key leaders across safety, security, product, and public policy here in the US. We have no higher priority than promoting a safe and secure app experience for our users. We have never provided user data to the Chinese government, nor would we do so if asked," a TikTok spokesperson told Business Insider. TikTok itself isn't present in China, but is the international twin of its sister app Douyin, which does operate in China. TikTok has always maintained it doesn't store any user data on Chinese servers, although this was contested in a December 2019 lawsuit filed by a user. A TikTok spokesperson told Business Insider the app's data is stored on servers in the US with backups in Singapore. In May 2020 the company also hired a new American CEO called Kevin Mayer, formerly a Disney streaming executive. In July, TikTok announced it was withdrawing operations from Hong Kong alongside a slew of US tech companies following the implementation of China's sweeping new national security laws in the region. Some critics said the withdrawal smacked of a PR move, given that sister app Douyin is more popular in Hong Kong than TikTok. Nonetheless the Trump administration seems determined to make an example out of TikTok, and its parent company seems to be losing hope it can convince the US to leave it alone. ByteDance's CEO Zhang Yiming told employees in an internal letter he believes Trump's "real objective" is to force a ban, rather than force a sale to Microsoft or any other American company. US actions have also angered China's state media, who argue the US is trying to brazenly steal a successful Chinese company. "China will by no means accept the 'theft' of a Chinese technology company, and it has plenty of ways to respond if the administration carries out its planned smash and grab," the state-owned China daily wrote in an editorial. SEE ALSO: Dogecoin volumes spike 683% after viral TikTok challenge urges buying spree Join the conversation about this story » NOW WATCH: Why electric planes haven't taken off yet
Social media platforms have enacted bans on disinformation related to COVID-19 and other issues, but researchers say that banning content after it's already gone viral can do more harm than good.   For example, the platforms recently banned a viral video of doctors urging COVID-19 treatment with hydroxychloroquine, which federal agencies have called ineffective and dangerous.  That ban prompted news coverage and charges by conspiracy theorists that the video contained truth being suppressed by authorities.  Social media platforms say they are addressing disinformation as quickly as they can.   Visit Business Insider's homepage for more stories. Disinformation campaigns can rocket to virality by capitalizing on the very bans that social media companies have enacted to address them, researchers and analysts say.  A key case in point is the "America's Frontline Doctors" video posted on July 27 in which a white-coated group urged treatment of COVID-19 with hydroxychloroquine, which federal agencies have called ineffective and potentially dangerous. The video went viral after President Trump tweeted it, and the platforms removed it that day. But posts about it spiked July 28, the day after Twitter banned it, researchers say. Why? Viral posts about a video that was suddenly unavailable piqued interest even more, they say.  The social media companies' bans are "stopping viral disinformation at a very high rate of engagement — once they have already been established," says Annie Klomhaus, cofounder and chief operating officer of the Austin internet and social media research firm Yonder. By cutting off the content after it's already gained so much steam, the bans end up putting the disinformation in a media spotlight. In the case of the "Frontline Doctors" video and the controversial drug, its proponents can then claim the ban is part of a suppression campaign connected to the government, furthering their conspiracy theory.  In the case of the video, it spread through a formula that's proven incredibly effective for disseminating other messages (or disinformation), too. The groups pass around videos and other disinformation in private groups, which Facebook doesn't closely monitor. Once the content has momentum, users post it to Twitter and seek to engage large influential accounts that share the same ideology. At that point, it is difficult for social media companies to take any action that doesn't exacerbate the issue, in part because of intense coverage by traditional media, which will write up both the fact that disinformation has gone viral and its removal. "The companies are in a really hard place," Klomhaus says. "They're trying to do the right thing,  but addressing something that is already viral is a really hard problem."  Paul Barrett, deputy director of the NYU Stern Center for Business and Human Rights, who has authored recent widely-cited research on social media disinformation, agrees.  "By the time platforms even notice the existence of such a video, it's often gone viral, and millions of people have seen it, possibly being misled on important issues such as the effectiveness of supposed medical cures," he said. "What's more, the very act of taking down such content can feed into conspiracy theories that the material is being suppressed by malign interests." Twitter has said its moderators take action swiftly when disinformation is discovered. In the case of the "Frontline Doctors" video, a Twitter spokesperson says, "Tweets with the video were in violation of our COVID-19 misinformation policy. We are taking action in line with our policy." A Facebook spokesperson said, "It took us several hours to enforce against the video and we're doing a review to understand why this took longer than it should have." The company said it has removed more than 7 million pieces of content on Facebook and Instagram for violating its policy against sharing COVID-19 misinformation. Some familiar social media influencers helped to make the "Frontline Doctors" video go viral. The video picked up momentum in private Facebook groups, then made the jump to Twitter, where the right-wing youth group Turning Point USA amplified it. (That group has opposed masks and social distancing despite its cofounder's death from COVID-19.)  The far-right blog Breitbart News picked the story up, as did several programs on a favorite news source of the president, Fox News. The video reached millions when it was tweeted by President Trump and his son, Don Jr. This led to bans by Twitter, Facebook, and YouTube. Those bans were widely covered by news agencies, and the disinformation campaign reached its peak of 120,000 social media posts about the drug the day after Twitter banned the video. In the week before, there were 18,000 posts about the drug, according to researchers at Yonder.  This may have been exactly what the groups promoting the video wanted. One of the main promoters of the video appears to confirm that view.  A doctor thrust into the spotlight by the video, Stella Immanuel, posted on Twitter that her religious ministry – which says some health issues are caused by people having sex dreams about "demons" – benefited from the TV coverage brought about by the social media ban.  "CNN, MSNBC etc are doing free commercials on our deliverance ministry," she said in a tweet on July 28, the day after Twitter banned the video.  Woah CNN, MSNBC etc are doing free commercials on our deliverance ministry. Fire Power is main stream. Thank you CNN and let me know when y'all need some of them demons cast out of you. I will gladly oblige. You will feel a lot better. Keep up the good work. #cnn #MSNBC — Stella Immanuel MD (@stella_immanuel) July 29, 2020 Immanuel did not respond to several requests for comment. The White House did not immediately respond to a request for comment. When asked about his sharing of the video last week, President Trump said, "[Immanuel] said that she's had tremendous success with hundreds of different patients, and I thought her voice was an important voice, but I know nothing about her." The group is backed by Tea Party Patriots, a conservative group that has supported protests against lockdown measures.  The New York Times reported that the group posted the video to its YouTube channel on July 27 before it went viral.  Klomhaus of Yonder notes that a similar hydroxychloroquine disinformation campaign followed this path in April, and more disinformation campaigns are likely to exploit this process, especially as the pursuit of a coronavirus cure continues, along with the upcoming election. "As a vaccine comes closer to coming out, this narrative will probably continue," Klomhaus said. "If it follows the previous pattern of recurring in a few months, that would put this kind of viral politicalization of the virus squarely right in front of the election."  For example, there are many many conspiracy theories about Microsoft founder Bill Gates and COVID-19 that have no basis in fact that are spreading in similar ways on social media, Klomhaus says.  Barrett of NYU says social media platforms must address the holes in their techniques for addressing disinformation, because there's no way the problem is going away in the leadup to November's election.  "Unfortunately, the platforms have no choice but to improve their technical and human content moderation methods and press ahead with removing content that is dangerous to users," he said. "The platforms cannot just throw up their hands and say the problem has no solution."SEE ALSO: Facebook banned disinformation networks that downplayed the severity of COVID-19 Join the conversation about this story » NOW WATCH: What makes 'Parasite' so shocking is the twist that happens in a 10-minute sequence
Hi and welcome to Insider Advertising, weekly edition. I'm Lucia Moses, deputy editor. To get this in your inbox daily, go here. This week: Microsoft's play for TikTok, Netflix's new secret weapon, and takeaways of the Facebook ad boycott. Microsoft is interested in advertising again People who know their Microsoft history are scratching their heads when it comes to its planned deal for TikTok's US business, and not just because it would plunge the tech giant into the unfamiliar territory unknown of teen-driven social media, with all its potential messiness and drama. It's also because Microsoft all but abandoned its ad business in 2015 after its display ad revenue eroded over several years. In recent years, it's focused on going after Amazon and Google on sponsored products, but still holds only an estimated 1.4% of the display ad market, according to EMarketer.  And while TikTok's own ad business is nascent, it has big potential, with its growing, young user base that advertisers are salivating over. A successful takeover could help Microsoft erode Facebook and Google's stronghold on digital advertising. But it would also help solidify tech giant's control over advertising and the rules that govern it. And the losers? Old-guard media companies, for one, none of which has the means to bid for a company some valued at $50 billion, and whose voice at the advertising table will only continue to diminish. Bozoma Saint John is Netflix's new secret weapon Media coverage of Bozoma Saint John has largely focused on her glamour and charisma, but Tanya Dua and Patrick Coffee examined the ex-Apple and Uber marketer's record in this insightful profile as she starts as Netflix's CMO. Saint John's approach runs counter to the trend of data-driven marketing, which has made her a target of some. But consider what her hire signals about how Netflix sees its challenges as its field becomes more competitive. From their piece: Forrester principal analyst Jim Nail said co-CEOs Reed Hastings and Ted Sarandos have recently begun emphasizing Netflix's ability to influence pop culture through a steady stream of original hits like "Bird Box," which helps it retain subscribers and sign up new ones who don't want to miss out on the latest cultural phenomenon... Nail said Netflix's goal of influencing culture lined up with Saint John's record of helping companies stand out by co-opting trends beyond their industries. "It's almost a repositioning. They're certainly enhancing and enriching their positioning with the idea of being a key part of culture," he said. Read the full profile here: How Netflix's new CMO Bozoma Saint John rose to become the biggest 'badass' in marketing Facebook's ad boycott: An accounting More than 1,000 advertisers boycotted Facebook in a historic backlash against the company. But did any of it matter? Here are some key numbers, per Tanya Dua: Some advertisers, convinced by Facebook's promises to do better monitoring hate speech, or need to make their sales numbers, are returning, and some are staying away, but the biggest impact may have been to its reputation among some users. Facebook's ad revenue in the first three weeks of July grew about 10% year over year, the same rate as its second quarter. It reminded us that it's mostly reliant on small advertisers who continue to spend there, with its top 100 advertisers accounting for 16% of its over-$70 billion ad revenue. Read more: Advertisers not part of the boycott also cut back spending on Facebook in July, but the platform says it will be just fine Other stories you should check out in media, advertising, and beyond: Disney lost $3.5 billion in operating income from its closed theme parks last quarter and analysts say the impact could weigh on the business for years A startup that's helped brands like Hershey's and Petco make shoppable videos just raised $10 million to become an e-commerce platform that it says can help them drive more sales One of the very few Black women VCs says her 20 years in the industry helped her understand why she's such an anomaly — and how the industry's reverence for speed became the enemy of diversity Average fintech salaries are in the six figures. A talent exec at $5.3 billion Plaid lays out 3 ways to get your foot in the door. Poshmark clothing resellers are becoming Instagram influencers to increase sales and make money from brand sponsorships Radish wants you to binge-read romance novels, and now it has a fresh $63.2 million to pay its soap opera writers and gaming pros to get you hooked Thanks for reading. See you next week! — LuciaJoin the conversation about this story » NOW WATCH: July 15 is Tax Day — here's what it's like to do your own taxes for the very first time
Democratic Senator Ron Wyden slammed Trump for withdrawing an FCC commissioner's renomination and accused him of "working the refs," in an interview with The Verge. The White House abruptly pulled its nomination of MIchael O'Rielly to serve another term as FCC commissioner following his criticism of Trump's executive order taking aim at social media platforms. Wyden co-authored Section 230, which granted legal protections to internet companies, helping pave the way for the modern internet and, more recently, drawing the ire of Trump and other lawmakers. "This is a colossal Constitutional mess," Wyden said of the order, which experts have called legally dubious. Visit Business Insider's homepage for more stories. In an interview with The Verge this week, Sen. Ron Wyden, a key voice in Congress on internet policy issues, accused President Donald Trump of "working the refs, bullying the tech companies, and forcing Twitter and other platforms to print his lies." In a surprising move Monday evening, the Trump administration withdrew its nomination of Michael O'Rielly, a Republican, to serve another term as one of the five commissioners at the Federal Communications Commission. Wyden called the administration's reversal a "disaster" and warned that pushing nominees to the FCC — an independent agency — who only swear loyalty to the president could cause the agency to lose "any sense of independence," according to The Verge. "One nomination after another is brought up, and the litmus test is: will the nominee do exactly what the president of the United States wants to do on any given issue at any particular moment?" Wyden told The Verge. The Trump administration pulled O'Rielly's nomination just days after he expressed concerns about the FCC regulating how social media companies moderate content on their platforms, which Trump's controversial executive order seeks to do by empowering regulators to curb the companeies' legal protections. "The First Amendment protects us from limits on speech imposed by the government — not private actors — and we should all reject demands, in the name of the First Amendment, for private actors to curate or publish speech in a certain way," O'Rielly said during a virtual event hosted by The Media Institute. "Like it or not, the First Amendment's protections apply to corporate entities, especially when they engage in editorial decision making," he said. Trump issued the executive order — which specifically named Twitter, Facebook, Instagram, and YouTube — in May after Twitter fact-checked his tweets falsely claiming that mail-in ballots lead to voter fraud, alleging that the platforms are biased against him and conservative viewpoints. The order directs federal regulators, including the FCC, to review, and ultimately curtail, Section 230 of the Communications Decency Act, which gives social media companies broad legal authority to moderate speech on their platforms. Legal and tech policy experts said the order was legally dubious and wouldn't hold up in court. (It is already facing one such legal challenge). "The First Amendment protects Twitter from Trump. It does not protect Trump from Twitter," Ashkhen Kazaryan, the director of civil liberties at the libertarian think tank TechFreedom told Business Insider's Sonam Sheth and Ashley Gold. Wyden, one of the co-authors of Section 230 — which is widely credited with enabling the growth of today's internet platforms — also slammed Trump's order. "This is a deeply flawed idea. Beyond the fact that this is a colossal Constitutional mess, I don't think even Donald Trump believes he's going to be able to get away with this," Wyden told The Verge. Trump isn't alone in his dislike of Section 230, however. Lawmakers on both sides of the aisle have ramped up their criticisms of Section 230 in recent months, but for very different reasons. Former Vice President Joe Biden has also called for Section 230 to be revoked, citing platforms' reluctance to enforce their policies against misinformation and hate speech, arguing the current law disincentivizes them from taking action because they're not held liable for content published by users. Republicans, in particular Sen. Josh Hawley, have pushed to get rid of Section 230 protections in an effort to combat what they claim is anti-conservative bias by social media companies. Lawsuits alleging such bias have been largely rejected by courts, also on the grounds that the First Amendment doesn't apply to private companies.SEE ALSO: Twitter could be facing an FTC fine of up to $250 million over allegations that it violated an agreement over user data privacy Join the conversation about this story » NOW WATCH: Why Pikes Peak is the most dangerous racetrack in America
Instagram dark mode is now available for Android 10 and iOS 13 devices.Update your Instagram app and enable the dark mode.
Cosmetic procedures like a face-lift or tummy tuck have long been popular among Hollywood celebrities, and now face treatments and injections are entering the world of Gen Z influencers.  Kristina Kitsos, an aesthetic injector and non-surgical enhancement nurse, has worked with some of TikTok's biggest stars. She spoke with Business Insider about the treatments she administers and working with the TikTok collab group Clubhouse. "Younger influencers, like the ones in Clubhouse, I do some injections on them for sure, but it's minimal and I usually do about 30 to 40% of what they ask for because I kind of talk them off the ledge and tell them how they don't want to go overboard," she said. Subscribe to Business Insider's influencer newsletter: Influencer Dashboard. Many young social-media influencers who rise to fame on platforms like TikTok or Instagram have already gotten into the world of cosmetic enhancements.  Cosmetic procedures like a face-lift or tummy tuck have long been popular among Hollywood celebrities, and now treatments like injections or fillers on the lip or around the chin and forehead are trending among some Gen Z influencers. Many influencers have been open with their fans about getting procedures done, with creators like Jeffree Star (11 million YouTube subscribers) and Corinna Kopf (4 million Instagram followers) documenting themselves getting lip injections. Some doctors and nurses have even developed their own social-media followings by sharing their work on famous clients. For instance, plastic surgeon Dr. Ashkan Ghavami has around 470,000 Instagram followers, and has recently shared content around procedures he's done on influencers like Clubhouse's Daisy Keech (5 million Instagram followers) and Teala Dunn (3 million Instagram followers). Kristina Kitsos, an aesthetic injector and non-surgical enhancement nurse in Los Angeles, has around 135,000 Instagram followers and has worked with some of TikTok's top stars. Unlike the procedures of a plastic surgeon, Kitsos' treatments are meant to fade after a few months. Kitsos is the choice cosmetic nurse for some members of the popular TikTok collab group Clubhouse, and her clients include members Michelle Wozniak (2 million TikTok followers), Jay Laurent (200,000 TikTok followers), and Mariana Morais (900,000 TikTok followers). Kitsos said "glass skin," or dewy, pore-less skin is a look that many of her influencer clients have asked for recently. The skincare trend originated in Korea and has gone viral on social media. Kitsos said other common treatments are lip fillers and meso-injections that tighten the skin with vitamins, enzymes, hormones, and plant extracts. She added that lip fillers have become more popular among her male clients recently, especially after Netflix's "Outer Banks" was released because some wanted to look more like the main character John B. Along with lip fillers, some men also often ask for jawline fillers, which will make their jawline look more angular, she said.  "The whole reason I do what I do is just to give people confidence," Kitsos told Business Insider. "It's not necessarily to make them look like a Barbie or have no flaws." But others in both the medical and influencer worlds have questioned whether these procedures are beneficial, especially for mental health. Dr. Gary Linkov, a New York City-based facial plastic surgeon, told Business Insider that the medical risks that come with fillers are rare, but generally, young adults and teenagers should be more concerned with why they want to change their appearance and if it's the right decision for their face.  "You're always working off what your base anatomy is and what might look good on your specific face," Linkov said. "It's hard with these face filter apps to keep them honest and say, this could be an honest result. Despite this being my profession, I think at some point we need a little self acceptance and I do think there is more work we can do to love ourselves for what we have. It's okay if things aren't so perfect." YouTuber and licensed therapist Kati Morton said any cosmetic enhancement is born out of the belief that the way we look isn't good enough for one reason or another. "Getting something done isn't going to make us feel any better about ourselves," Morton told Business Insider. "In my experience, getting one thing done only opens the flood gates for more procedures, because the real issue is in our own confidence and self esteem. We have to notice how we are talking to ourselves about how we look and act, and work to make that conversation more positive. I believe that once we do that we will see that these cosmetic enhancements aren't necessary after all." Influencers want to match how they look from augmented reality beauty filters on social media, with glowing clear skin  Kitsos said that many of her younger patients — like those Gen Z TikTok stars — come to her afraid of being seen without makeup.  "My goal is to have everyone be able to go out without makeup," she said. Kitsos gives skincare recommendations and treatments as well as fillers and injections. "It depends on their age," Kitsos said. "Younger influencers, like the ones in Clubhouse, I do some injections on them for sure, but it's minimal and I usually do about 30 to 40% of what they ask for because I kind of talk them off the ledge and tell them how they don't want to go overboard. I feel like I'm the voice of reason in their heads."  She also performs microbotox on patients for acne, headaches, and sweating, she said. "A lot of my older clients ask why I inject younger girls, but if I don't do it they will just go to someone else and I feel it's my role to teach them about the pitfalls that come with injecting," she said.  Generally, she said influencers want to look like they do on social media, with glowing clear skin masked on from the beauty filters created by Snapchat and Instagram. In 2019, Instagram removed some face-changing filters from the app over concerns that they contributed to unrealistic beauty standards, and some influencers say their work has negatively impacted their mental health, and that they struggle with body image issues. Before doing anything, Kitsos said she talks through any changes with her clients to prevent any harsh transformations. "I think that there are some people who take it to the extreme and that's really odd looking," she said. "Usually I can talk them into doing a little less." What she skincare products she recommends to influencers and other clients Kitsos is also a skincare influencer in her own right. She links to her recommended skincare products on Instagram through the Amazon affiliate program where she earns a commission from every sale.  She recommends spending less on face wash and more more on serums without dyes or perfumes. She also said glycolic acid pads are popular for her patients who don't wash their face as often and have blackheads.  While her clients frequently appear on her social feeds, Kisos said she has never paid an influencer to promote her services or products, but she does gift some products. Mostly, she lands her clients through word-of-mouth. "Sometimes the influencers pay a discounted rate but not always," Kitsos said. "It really depends on a number of different factors. They do, however, get some of my products gifted to them for the first time to try it." Read more on the business of influencers, according to industry insiders: How to get in contact with top influencers using Instagram direct messages, according to a CEO who has landed clients like TikTok star Addison Rae with a simple DM: Unlike LinkedIn or Twitter, on Instagram users can direct message anyone – no matter how famous they are. The Instagram metrics that brands are using in 2020 to decide whether to hire an influencer and to measure campaign performance: Many brands ask for certain Instagram metrics before and after an influencer campaign to measure its overall success and reach. Meet the team helping TikTok star Dixie D'Amelio launch a music career without a major record label: We spoke with the D'Amelio family's managers about developing a song with Dixie and their plans to work with more talent on music going forward. Join the conversation about this story » NOW WATCH: A cleaning expert reveals her 3-step method for cleaning your entire home quickly
Business Insider is launching a list of the top beauty and fashion brand ambassador programs for social-media influencers. We want to hear from you on which programs are the easiest to use and offer the best rates and perks.  Please submit your ideas by August 10 and email [email protected] or [email protected] with any questions.  Subscribe to Business Insider's influencer newsletter: Influencer Dashboard. Many influencers, like YouTuber Margot Lee who has 440,000 subscribers, are brand ambassadors for major retailers.  Although Margot (she prefers to keep her last name private) initially started her channel as a hobby, sharing fashion and beauty tips in high school, she has carved out a brand niche for herself as a college YouTuber. She has worked with brands like Amazon, Victoria's Secret, and Sephora through brand sponsorships. And recently, she was a part of Sephora's 2019 brand ambassador program. A brand ambassador program is often similar to a long-term brand campaign, but there are some differences. Brand ambassador programs are often more formalized and for some companies, like Sephora, the brand ambassadors are a part of a small group of creators provided with added resources and access to the brand (like trips or events). There are a variety of different ambassador programs and they offer different terms. Some brand ambassadors earn commission for driving sign-ups or through referral codes, while others are paid a set rate for promoting certain products from the brand on platforms like YouTube or Instagram. Several ambassador programs simply provide free gifts or exclusive event access. As an ambassador for Sephora, Margot was sent on trips with the company, and promoted makeup and beauty products by the brand on YouTube and Instagram.  Ambassador programs are a way for brands like Sephora to share branded content and product news with an influencer's audience. Influencers become a spokesperson for a brand, repping clothing, makeup, collaborations, discounts, store credit cards, and anything a brand may want to push. Some fashion brands like Outdoor Voices, Fashion Nova, or Ivory Ella have a widespread network of influencers who serve as ambassadors across Instagram, YouTube, and TikTok. If you've seen the #NovaBabe hashtag, you've likely seen an ambassador program post for Fashion Nova.  Business Insider is launching a list of the top beauty and fashion ambassador programs for social-media influencers. We want to hear from you. Which influencer-focused ambassador programs are at the top for creators on social media? We want to know which programs offer the highest commission rates, are the easiest to use, and offer the best services and perks.  Please submit your ideas through this form by August 10, or enter the information below: Loading… The list will be determined by Business Insider based on our reporting and the nominations that we receive. Check out our previous power lists, highlighting the top talent managers and top talent agents in the YouTube influencer space for a sense of how this list will look.Join the conversation about this story » NOW WATCH: Why thoroughbred horse semen is the world's most expensive liquid
Bozoma Saint John, Netflix's newly named chief marketing officer, has climbed the corporate-marketing ranks over 20 years using her celebrity connections and ability to tie brands like Pepsi and Apple to cultural trends. She's also known as unapologetically outspoken and a role model for women of color — who are notoriously underrepresented in the C-suites of corporations.  Netflix has long been synonymous with streaming video, but it needs to convince people to keep subscribing as new options from HBO and Disney emerge. Some say a chief marketing officer with huge personal stardom can risk overshadowing the very brands they're hired to promote. Visit Business Insider's homepage for more stories. Shortly after noon on a recent Saturday, Bozoma Saint John appeared on thousands of women's computer screens. It was the inaugural livestream of her event The Badass Workshop. Viewers paid $25 to learn Saint John's personal and work philosophies. Ciara's "Level Up" began playing, and in danced Saint John, blue stars glittering off her black jumpsuit. "I've seen all the descriptions of what it looks like to be a global CMO, and it's not supposed to look like this," Saint John said through fuchsia lipstick, half her hair pulled into a braided topknot.  Even when the livestream suddenly crashed, the expert marketer spun it positively: "WE BROKE THE INNANET!" Saint John proclaimed on Instagram. Saint John, who was named chief marketing officer of Netflix in June, has always taken an unconventional path. While the role has become increasingly the domain of data geeks, she's a glamourous executive who goes with her gut and is known for her work tying brands like Pepsi and Apple to cultural trends. Before joining Netflix, Saint John served as a marketing executive for Apple, Uber, and Endeavor. Netflix is one of the most popular streaming-video players. But it needs to convince people to keep subscribing as new options launch from competitors like HBO and Disney. Her hiring also comes at a moment when Silicon Valley, along the rest of corporate America, desperately needs more executives of color. Saint John, with her cultural magic touch, could be just what Netflix needs — but as her persona grows, some question if she risks overshadowing the companies she serves. Business Insider spoke with 18 of Saint John's colleagues, friends, and competitors for this story. Netflix declined to make Saint John available for an interview. Saint John stood out from others since childhood Until age 12, Saint John lived in Ghana. After the country's government fell to a military coup in the 1980s, Saint John's family relocated to Colorado Springs, Colorado. Now 43, the 5-foot-11 executive says she always stood out among mostly white faces in classrooms and boardrooms. Over time, Saint John has built a robust list of connections from the worlds of media, politics, entertainment, and tech, including Anna Wintour, the Obamas, and Facebook's Carolyn Everson. A recurring theme of Saint John is the idea of "bringing your whole self to work," which she frequently evokes in conversations and interviews. In 2014, Saint John captivated a crowd when she was named to the American Advertising Federation's Hall of Achievement. She gave a moving speech and talked about the loss of her husband, Peter, who died from cancer one year prior. "She won over not just the room but the whole industry," said Ross Martin, the president of the marketing services company Known, who received the same honor that year. Those high-profile ties and that honest nature are captured in Saint John's Instagram account, where she broadcasts a jet-setting life as "badassboz" as well as her role as the mother of a 10-year-old. She has also made rounds in the glossy lifestyle-magazine circuit — with interviewers calling her the "Queen of Silicon Valley" and "a better brand than Uber." Her acquaintances, like Tiffany R. Warren, the senior vice president and chief diversity officer at the ad giant Omnicom, speak of Saint John's open-book approach to life, informed by her African heritage and religious faith. "What you see is what you get," Warren said. "That's how I think of Boz." Other stories tell of her praying with the investor Anjula Acharia before a high-stakes presentation and subbing in for Arianna Huffington at the Cannes Lions festival at the last minute when Huffington was recovering from hip-replacement surgery. She uses her position as one of the few visible Black women in her field. She teamed up with Luvvie Ajayi Jones, Glennon Doyle, and Stacey Bendet to launch #ShareTheMicNow, an Instagram campaign to magnify people of color, and served as the Ghana ambassador for the education nonprofit Pencils of Promise. She built a career on emotional and cultural connections At a time when chief marketing officers increasingly live and die by the numbers, Saint John's stock-in-trade is connecting with consumers on an emotional level, and, in her own words, trusting her gut. This approach can open her to criticism that she doesn't care about return on investment as much as a chief marketing officer should. "There are some marketers that lead with logic and data, and there are other marketers that lead with instinct and culture. She sits far out on the instinct and culture side," her friend Jonathan Mildenhall, who is a cofounder of the consulting firm TwentyFirstCenturyBrand, said. At Pepsi, Saint John spearheaded projects like a series of livestreamed Twitter concerts with Katy Perry and others that marked a new union of social media, advertising, and pop music, the former Pepsi executive Shiv Singh said. She helped land Beyoncé for the 2013 Pepsi Super Bowl Halftime Show in New Orleans and assembled the trio of Kerry Washington, Mary J. Blige, and Taraji P. Henson for a buzzy Apple Music Emmy night ad in 2015. "She has such a strong understanding of culture that she gets how to embed a brand in it without it seeming inauthentic," said Joe Anthony, the founder of the agency Hero Collective, who met Saint John while working with Pepsi. At Apple's 2016 Worldwide Developers Conference, Saint John introduced a revamped Apple Music by leading the typically staid crowd through a raucous rendition of "Rapper's Delight." That and other public appearances paved the way for other Apple executives to develop public profiles, said Justina Omokhua, the senior vice president of brand marketing at Endeavor who also worked under Saint John at Apple. Putting out fires in Silicon Valley At Uber and Endeavor, Saint John also put her emotionally and celebrity-driven approach to work to fix crises. She joined Uber in 2017 as its chief brand officer. The company's reputation was being dragged by a series of punishing revelations about its corporate culture and treatment of drivers. After an eight-hour meeting with former CEO Travis Kalanick and board member Arianna Huffington, Saint John was hired. She and Huffington had first met six months earlier at a private dinner at the CES trade show. "I didn't know who she was, but she was such a force of nature that I was just taken by her," Huffington told Business Insider. "She recalled the story of how she once took her Uber driver to an Iggy Pop concert, and that's when I realized that she could really help humanize the brand." Saint John helped shift Uber's marketing focus from being a mere utility to something more essential in people's lives. Under her direction, the company worked with celebrities like LeBron James and ESPN's Cari Champion to promote that message, and she helped craft a 2018 spot that featured a heartfelt apology from Uber's new CEO, Dara Khosrowshahi, about the company's toxic culture. Ari Emanuel, a Hollywood dealmaker and Endeavor's CEO,  wooed Saint John away from Uber in 2018. There, she rubbed elbows with celebrities like Wintour and Tom Ford at the Endeavor-owned New York Fashion Week, spoke with would-be investors for an ultimately unsuccessful initial public offering, and helped the ad agency 160over90 win new work from clients like McDonald's and Lowe's. She also helped Papa John's take responsibility for founder John Schnatter's racist missteps by using angry customer tweets to apologize. 'She's the CMO of herself' As her career has grown, so has Saint John's personal brand. In recent years, she's flirted with the idea of a Starz docuseries, started an iHeartMedia podcast with Katie Couric, and launched The Badass Workshop. Acharia, who is Priyanka Chopra's manager in addition to being an investor, saw all these activities as a natural progression for Saint John, whom she called a "born star." To Saint John, her sense of social responsibility is interconnected with the work she does as a marketer. But where some see stardom, others see a potential problem. Multiple people interviewed for this article said Saint John's outsize personality risked outshining the very brands that she's been hired to promote. "She puts on other coats, jackets, and uniforms sometimes, but she's only worked for one company the entire time, which is the Bozoma company," one marketing executive said. "She's the very definition of the CMO of herself."  This tension can be more intense for executives of color, who already face systemic bias. To Mildenhall, the bigger Saint John's profile gets, the greater tensions could become with the brands that employ her.  "Everybody should figure out what their authentic brand is, but that personal brand can never be bigger than the brand that you're in service of, or bigger than the company that you're working at," Mildenhall said. Netflix wants to have a bigger role in pop culture Netflix added 10.1 million paid streaming subscribers during the second quarter of 2020, even as the coronavirus pandemic decimated many other legacy and digital-media companies. It had a global marketing budget of $2.65 billion in 2019. But new competitors are challenging its service, including upstarts like Quibi and more successful launches like Disney Plus and HBO Max. Forrester principal analyst Jim Nail said co-CEOs Reed Hastings and Ted Sarandos have recently begun emphasizing Netflix's ability to influence pop culture through a steady stream of original hits like "Bird Box," which helps it retain subscribers and sign up new ones who don't want to miss out on the latest cultural phenomenon. Netflix has also sought to deepen its relationship with the Black community through investments in Black-owned businesses and colleges, as well as collaborations with influencers like former first lady Michelle Obama and the filmmaker Ava DuVernay.  Nail said Netflix's goal of influencing culture lined up with Saint John's record of helping companies stand out by co-opting trends beyond their industries. "It's almost a repositioning. They're certainly enhancing and enriching their positioning with the idea of being a key part of culture," he said. There may be no one better-suited to help it than Saint John, who built a career by ignoring the rules and finding a place in culture for everything from high-end headphones to canned sugar water. And for that, Saint John isn't apologizing. "You know how many times I've been told I'm too much? A lot. All the time," she said during her inaugural Badass Workshop. "But it's the reason I'm successful. It's the same things that they'll celebrate you for that they'll criticize about you too."SEE ALSO: We mapped out Netflix's 56 most powerful executives including its new co-CEO and CMO in an exclusive interactive chart Join the conversation about this story » NOW WATCH: We tested a machine that brews beer at the push of a button
Mobile applications has also become an integral part of business where they can promote their brands in many apps where they get more visibility from the large online audience.Read more - http://www.getmyappz.com/blog/instagram-adds-dm-access-to-desktop-version/ 
Ellen DeGeneres’s wife has broken her silence and thanked fans for their support amid accusations of a “toxic” work environment on the set of the star’s US talk show.Portia De Rossi shared a message of support for the beleaguered host on Monday.The actress posted a picture on Instagram reading “I stand by Ellen” and wrote in the caption: “To all our fans….we see you. Thank you for your support.” View this post on InstagramA post shared by Portia de Rossi (@portiaderossi) on Aug 3, 2020 at 10:03am PDTLast week, Ellen issued an apology after a Buzzfeed News investigation made a series of claims about the alleged toxic culture on the day time talk show.“On day one of our show, I told everyone in our first meeting that The Ellen DeGeneres Show would be a place of happiness – no one would ever raise their voice, and everyone would be treated with respect,” Ellen said.“Obviously, something changed, and I am disappointed to learn that this has not been the case. And for that, I am sorry. Anyone who knows me knows it’s the opposite of what I believe and what I hoped for our show.”Warner Bros, which produces The Ellen DeGeneres Show, also announced it will make staffing changes as well as taking “appropriate measures to address the issues that have been raised” after an internal review found “deficiencies related to the show’s day-to-day management”.Ellen, who has hosted the Ellen DeGeneres Show since 2003, has since faced calls to step down. The comedian and actress is known for her bubbly on-screen persona and “be kind” mantra, but that image has been rocked by recent allegations. Buzzfeed spoke to former employees who made allegations of racism, unfair dismissal, intimidation and an overall toxic environment, perpetuated by the show’s senior producers.READ MORE: Executive Producer Of Ellen DeGeneres Show Denies Cancellation Rumours Ellen DeGeneres Apologises Following Reports Of A Toxic Culture On Her US Chat Show Ellen DeGeneres Show Under Investigation After Reports Of Workplace Misconduct
We’re here to guide you through the coronavirus pandemic. Sign up to the Life newsletter for daily tips, advice, how-tos and escapism.In the summer, we’re expected to crave light foods that won’t weigh us down, such as fresh salads and juicy slices of fruit. But instead ― maybe because of the stress of a pandemic or just the general state of the world ― we’re carbo-loading on Swedish meatball pasta, fried mac and cheese and ice cream-stuffed brownies. It’s a truly weird year, this 2020.The HuffPost Taste Instagram account shared plenty of cold, crisp salads and fresh produce in July, but most of what ended up on the list of our 15 most-liked recipes was ... not that. Readers loved the peanut butter chocolate chip cookie cheesecake bars (is that a mouthful or what?), cheddar scallion biscuits, dan dan noodles, cinnamon buns, chocolate chip muffins and sheet pan pizzas. But in-season fruit eventually got its moment in the spotlight. Check out the glorious peach recipe that landed in our top spot, and then give these recipes a try.15. Honey Garlic Salmon View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jun 29, 2020 at 11:01am PDTHoney Garlic Salmon from Rasa Malaysia14. Mac and Cheese Stuffed Oven Fried Courgette Bites View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 12, 2020 at 10:01am PDTMac and Cheese Stuffed Oven Fried Zucchini Bites from Half Baked Harvest13. Peanut Butter Chocolate Chip Cookie Cheesecake Bars View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 18, 2020 at 11:01am PDTPeanut Butter Chocolate Chip Cookie Cheesecake Bars from Pinch Of Yum12. Blueberry Pie Bars View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 15, 2020 at 4:01am PDTBlueberry Pie Bars from All The Healthy Things11. Brownie Ice Cream Sandwiches View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 3, 2020 at 11:01am PDTBrownie Ice Cream Sandwiches from Sally’s Baking Addiction10. Peanut Butter Brownie Ice Cream Bars  View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 19, 2020 at 10:01am PDTPeanut Butter Brownie Ice Cream Bars from Half Baked Harvest9. Lemon and Thyme Crullers View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 18, 2020 at 4:01am PDTLemon and Thyme Crullers from In The Midnight Kitchen8. Cheddar Scallion Biscuits View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 14, 2020 at 1:01pm PDTCheddar Scallion Biscuits from Butter Be Ready7. Tzatziki (Greek Cucumber-Yogurt Sauce) View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jun 29, 2020 at 4:00am PDTTzatziki (Greek Cucumber-Yogurt Sauce) from Alexandra Cooks6. Swedish Meatball Pasta View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 20, 2020 at 4:01am PDTSwedish Meatball Pasta from Damn Delicious5. Easy Sheet Pan Tomato Herb Pizza  View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 24, 2020 at 4:01am PDTEasy Sheet Pan Tomato Herb Pizza from Half Baked Harvest4. Dan Dan Noodles View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 13, 2020 at 4:01am PDTDan Dan Noodles from Omnivore’s Cookbook3. Easy Puff Pastry Cinnamon Buns  View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jun 30, 2020 at 4:00am PDTEasy Puff Pastry Cinnamon Buns from In The Midnight Kitchen2. Decadent Chocolate Chip Muffins  View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 17, 2020 at 4:01am PDTDecadent Chocolate Chip Muffins from In The Midnight Kitchen1. Peach and Serrano Pepper Salad with Burrata View this post on InstagramA post shared by HuffPost Taste (@huffposttaste) on Jul 21, 2020 at 4:01am PDTPeach and Serrano Pepper Salad with Burrata from The Daley PlateRelated... 6 Not-So-Busy Staycation Spots, Recommended By HuffPosters Bessara: The Dip To Make When You Need A Break From Hummus And Guac We Blind Taste-Tested Ikea's Vegan Meatballs Against The Meaty Originals
Listen to our weekly podcast Am I Making You Uncomfortable? about women’s health, bodies and private lives. Available on Spotify, Apple, Audioboom and wherever you listen to your podcasts.If there’s one thing many parents worry about, it’s their children’s self-esteem.And if you’re a parent of girls, chances are you’re even more concerned – research shows only 46% of girls globally have high self-esteem. In the UK, the figure is even lower (39%).So, how can we protect girls’ perception of themselves – and is there anything parents can do to boost it? Charlotte Markey, a psychology professor who has a 13-year-old daughter, believes the key lies in teaching girls to be accepting of different kinds of “normal”. “We should be aiming to differentiate between different shades of normal – and embracing it,” she tells HuffPost UK. Related... 16 Ways To Practise Self-Care That Cost Next To Nothing Markey wrote The Body Image Book For Girls, out in September, and covered off topics including body image, puberty, nutrition, exercise, and self-care. Her inspiration for the book came when she was pregnant with her daughter, now 13, and thought about what she lacked growing up as a young girl. She remembers reading about puberty and hoping for more in the books when it came to female bodies. “I would think, ‘There’s three pages on body image – but I want a whole book on that!’.“When I found out I was having a daughter I thought, ‘Oh wow, I’ve been talking the talk on these issues; now I have to walk the walk’,” she says. “Boys and men have similar issues but it doesn’t resonate in quite the same way.”It wasn’t until her daughter was a bit older that she started the book she’d dreamed about. She did a focus group with 1,000 adolescent girls – hearing about their thoughts and experiences of body image – as well as using her own expert knowledge as a psychologist.When the book was ready, she got her daughter to proof-read some of it. Related... Body Image in Lockdown (With Body Image & Mental Health Campaigner Natasha Devon) In fact, Markey’s daughter was the first young person to read the book. “It was an interesting role reversal, particularly when it came to topics such as cosmetic surgery,” she says. “Even at a young age, it felt like she had thought through it, and I was interested in her response. She said, ‘It depends why someone would do it. If it’s really for yourself, then it’s different from doing it for someone else’.”Writing it has been a learning experience for Markey, so what has she taken away from the process? “Our kids are very thoughtful and insightful,” she reflects.“They might not get it all, but they’re smart and they pick up on things. We have to watch how much we’re role-modelling negative self-perceptions in front of our kids. How much do we care about how we look, and do we want our daughters to care? It’s important parents try to stop some of the knee-jerk reactions and try to ask questions.”Reflecting on how she interacts with her daughter, Markey adds: “For me, I consciously don’t make a big deal if I’m making a media appearance, and I don’t want my daughter to see me trying on dresses. I don’t talk about my food choices, other than to say that diets don’t work. “I think a shift with this generation [in how they view their bodies] is very possible. We just need to open a dialogue with them about it.”I think a shift with this generation is very possible.Charlotte MarkeyMarkey says young girls should be “happy, self-assured and go out in the world and accomplish great things”, without primarily focusing on their appearance. If we really want to help them grow up without hating their bodies, she says, “we need to listen to them – and trust them”.With this in mind, I decided to read Markey’s book with my eight-year-old daughter and see how she responded. It was a little old for her to read alone, but she looked through the section on menstruation – learning something straight away: “I thought as soon as you first have your period, all of your blood would be bright red, but it taught me that it can actually be brown,” she said.And, when I asked her why she thought books like these are important, she replied: “So you know stuff you’re not sure about or, if other people tell you stuff, or you see something on social media and you’re not sure if it’s right.”Markey agrees. “We’re not going to get rid of social media,” she says, “that’s a losing battle. There are positives to it, which maybe aren’t as obvious.” “We should encourage young girls to follow positive influencers on Twitter and Instagram,” says Markey. “The trick is helping girls filter out people who are negative and affect their sense of self.” Some kids are going to be more influenced that others, she says. Some will hear your suggestions about who to follow and act on them – and others will do the opposite.Ultimately, as parents, it’s important to remind young girls that all bodies are different. “If we can teach the next generation to be more accepting of themselves and of diversity, the negative influences around them could be neutralised,” she adds.“It’s not that our daughters won’t care about makeup or clothes – we just don’t want it to be sapping their energy.”  Related... How To Tell If Your Relationship With Exercise Is Actually Toxic How To Stop Using Exercise As Punishment For What You Eat Why We Envy People We Haven't Seen Since School
New ownership can be a death blow to popular apps and sites
Social video-turned e-commerce platform MikMak has raised $10 million, for a total of $14 million raised, the company announced on Monday. The social-video-commerce platform turned into a broader enterprise-software platform in February and has been helping brands optimize their online sales. MikMak says it can help brands and retailers understand what channels, audiences, and creative get people to buy. MikMak says it works with more than 150 brands and retailers and has Colgate, L'Oréal, Hershey's, Petco, and P&G among its clients. Click here for more BI Prime stories. Social video-turned e-commerce platform MikMak has raised $10 million, for a total of $14 million raised, the company announced on Monday. Wavecrest Growth Partners led the Series A round, which included existing investors including Luminari Capital and Brave Ventures, and new investors including Lunch Partners and Madrona Venture Group. The funding comes as brands increasingly adapt to e-commerce at a faster clip amid the pandemic, with mobile e-commerce sales poised to hit $250 billion in 2020. MikMak said it works with more than 150 brands and retailers including Colgate, L'Oréal, Hershey's, Petco, and P&G, and that its revenue grew 50% between March and June. Until recently, MikMak helped brands and retailers sell products on platforms like Facebook, Instagram, and Snapchat. But in February, the startup shifted gears to becoming an enterprise-software platform that it says can help brands optimize their online sales. MikMak can show brands their e-commerce business in one spot through a new product, MikMak Dashboard, that shows what channels, audiences, and creative drive sales, MikMak founder and CEO Rachel Tipograph told Business Insider earlier this year. "I realized that from a product-development perspective, I could build something that wasn't just useful to the digital and social team, but also to the CRM team, shopper-marketing team, and the consumer-insights team," Tipograph said. "I wasn't providing visibility for what was happening real time in the market across platforms and retailers. And that's why I decided to build this product." MikMak says it can help companies make better and faster e-commerce decisions  MikMak says the dashboard can help companies manage and track their sales across platforms and retailers based on channels, location, and influencers, and show what products are doing well by platform or retailer. Hershey's and Petco said they have seen positive results from using the platform. MikMak helped Hershey nudge consumers to not just buy products but also buy them in the right context, Doug Straton, the company's chief digital officer, told Business Insider in February. The company saw conversion rates higher than the industry average while testing the dashboard between December 2019 and February 2020, he said. Petco credits MikMak with helping it attract more brand vendors by letting Petco give the vendors control over their shopping experience, Tariq Hassan, Petco's chief marketing officer, said in February. It's also helped Petco reduce bounce rates on its own website by 23%, he said. But competition is heating up MikMak started out making short and catchy infomercials on behalf of brands on social platforms, then it built video technology to enable shopping on platforms. But with platforms like Instagram building their own checkouts, competition is heating up.  Tipograph said those checkouts were just those platforms, while MikMak is building consistent storefront across channels with standardized reporting.Join the conversation about this story » NOW WATCH: Why thoroughbred horse semen is the world's most expensive liquid
Instagram new Update, recently tested removing the following feature in August.A thread on Reddit found users complaining about this.
Microsoft is in talks to purchase TikTok, the massively popular video app that's owned and operated by the Chinese company ByteDance. The purchase talks come amid threats from President Donald Trump to ban the app in the United States. Trump says the app funnels user information to the Chinese government, and must be operated by an American company to ensure the safety of user information. The cost to purchase TikTok could be as high as $50 billion, according to a recent valuation reported by Reuters. Anywhere near that number would make it one of the biggest tech acquisitions of all time. Visit Business Insider's homepage for more stories. Microsoft is in talks to buy wildly popular video sharing platform TikTok from Chinese owner ByteDance, and the deal could go as high as $50 billion — the latest valuation given to TikTok by its investors, according to a recent Reuters report. That would make it the second-highest tech acquisition price of all time, well above the prices paid in dozens of major acquisitions. Here's a look at the history of tech's most expensive acquisitions, from Apple's measly $3 billion purchase of Beats all the way to Dell's notoriously expensive acquisition of EMC Corporation for a whopping $67 billion:SEE ALSO: Microsoft to continue talks to acquire TikTok's US operations after Trump threatened to ban the app in the US 27. Apple bought Beats in 2014 for $3 billion. Apple's purchase of Beats in 2014 was a two-part play: For the Beats headphone lineup, and for foundational software that would eventually lead to Apple Music. It also led to a notorious (and hilarious) video of Dr. Dre celebrating the sale with his friend Tyrese that reportedly caused Apple to "freak out." 26. Google bought Nest in 2014 for $3.2 billion. Google's purchase of Nest in 2014 was a strategic pickup in Google's ongoing battle with Amazon in the smart home market. Nest's widely used thermostat was an early hit in the smart home business, and the Google division has only expanded out its offerings since being acquired. 25. Walmart bought Jet.com in 2016 for $3.3 billion. Through the acquisition of Jet.com in 2016, Walmart bolstered its online storefront and has become a major player in the ecommerce market. Though Jet.com itself has since shuttered, the talent and technology that came with it live on through Walmart's online presence. 24. Cisco bought AppDynamics in 2017 for $3.7 billion. Just as AppDynamics was set to go public, the company was purchased at the eleventh hour by Cisco for $3.7 billion — an effort from Cisco to push further away from its hardware roots into the software and services business. Adobe bought Marketo in 2018 for $4.75 billion. Adobe's purchase of Marketo added the company's services to its "Adobe Experience Cloud," a business software suite sold by Adobe. Marketo's software added several marketing services to the AEC. Microsoft bought aQuantive in 2007 for $6.3 billion. In 2007, former Microsoft CEO Steve Ballmer led an acquisition of a company named aQuantive worth over $6 billion. Though the purchase was intended to get Microsoft more deeply involved in the online advertising business, it ultimately led to a massive $6.2 billion writedown. Salesforce bought MuleSoft in 2018 for $6.5 billion. Relatively unknown prior to being purchased by Salesforce, MuleSoft has become a major part of the cloud giant's portfolio. The standout service provided by MuleSoft is named Anypoint, and it enables Salesforce developers to make disparate app work together. It was the first of two major acquisitions Salesforce made in the last few years. Microsoft bought Nokia in 2014 for $7.2 billion. Among the many acquisitions made under the leadership of former Microsoft CEO Steve Ballmer, the purchase of Nokia for $7.2 billion was among the least successful. Less than two years after the purchase, Microsoft's new CEO Satya Nadella took a $7.6 billion writedown in financials and laid off nearly 8,000 Nokia employees. Oracle bought Sun Microsystems in 2009 for $7.4 billion. Oracle's purchase of Sun Microsystems was very specific: To own the rights to the Java programming language. Those rights would eventually lead to an ongoing legal battle with Google. For Sun Microsystems, which was in decline and saddled with loads of debt at the time, an acquisition was a lifeline. Microsoft bought GitHub in 2019 for $7.5 billion. For Microsoft, a company founded by computer programmers, the acquisition of GitHub makes a lot of sense: It offers a direct path for the massive network of computer-minded GitHub users into Microsoft's large ecosystem. It also offers a potential pipeline for some of the world's most computer savvy folks to work at Microsoft. Microsoft bought Skype in 2011 for $8.5 billion. For years, before Google Hangouts and Zoom chats offered other options, Microsoft-owned Skype was the de fact video chat software. Things have changed over time, of course, but Microsoft's 2011 purchase of Skype was a strategic move into consumer communications software that has continued to pay off: The video chat software is always a marquee example of how a new Microsoft device might work Oracle bought PeopleSoft in 2004 for $10.3 billion. Oracle's acquisition of PeopleSoft is a notoriously contentious story. "It was an 18-month hostile takeover," senior executive Aneel Bhusri told Business Insider back in 2011. PeopleSoft offered software-based human resources solutions for companies and schools, and its products are still offered by its current parent company, Oracle. NXP bought Freescale in 2015 for $11.8 billion. When NXP, one of the lesser-known computer chip manufacturers, purchased Freescale in 2015, the deal cemented NXP as a dominant force in the silicon market. Google bought Motorola Mobility in 2011 for $12.5 billion. Though Google continues to produce and sell smartphones under its Pixel line, the company used to make smartphones in collaboration with Motorola (and other handset makers). That relationship eventually turned into an outright acquisition, though another critical aspect of the purchase wasn't said out loud: Patents. Symantec bought Veritas Software in 2004 for $13.5 billion. Symantec's purchase of Veritas Technologies, like so many tech acquisitions, was a measure of expansion and solidification. Veritas offered information management solutions. Symantec and Veritas split in 2014, and it is a private company once again. Amazon bought Whole Foods in 2017 for $13.7 billion. Amazon's purchase of Whole Foods was the first major push into bricks-and-mortar retail from the ecommerce giant and was largely intended as an expansion of Amazon's annual subscription service Amazon Prime. Prime users get discounts in the store, and Amazon products like the Echo are advertised alongside apples and bananas. Intel bought MobileEye in 2017 for $15 billion. As technology companies jockey for position in the race to create self-driving software, companies like Intel are paying billions for startups like MobileEye with proven tech. In the case of Intel's MobileEye, the goal is a "robo-taxi" rather than implementing the tech in consumer cars. Salesforce bought Tableau in 2019 for $15.7 billion. In another major Salesforce acquisition, the tech giant purchased Tableau last year for nearly $16 billion. It's the latest purchase in Salesforce's ongoing plan to strategically acquire companies that can help Salesforce grow. In the case of Tableau, Salesforce got a data analytics and visualization platform with over 86,000 customers. Walmart bought Flipkart in 2018 for $16 billion. Walmart's big bet on Flipkart is all about international expansion: Flipkart serves the Indian market, and with the acquisition, Walmart now has a major foothold in the region. It's also a critical step in Walmart's ongoing push into ecommerce, as Flipkart is an online-based retailer. Nokia bought Alcatel-Lucent in 2015 for $16.6 billion. Nokia's purchase of Alcatel-Lucent was positioned as a means of expanding its network technology business in the wake of its mobile phone business being sold to Microsoft. The purchase has enabled Nokia to become one of several major players in the move to 5G wireless networks. Facebook bought WhatsApp in 2014 for $22 billion. Facebook's purchase of WhatsApp in 2014, though wildly expensive, enabled Facebook to instantly expand its reach by tens of millions of people. Despite its connection to Facebook, like Instagram, WhatsApp remains popular around the world.  Hewlett-Packard bought Compaq in 2001 for $25 billion. In a piece published in 2016 by ZDNet titled "Worst tech mergers and acquisitions," the $25 billion purchase of Compaq by Hewlett-Packard is ranked number one on that list. Why? Not only did it eventually lead to a massive downturn at the company, but its failure was forewarned by several major stakeholders — including the son of the company's cofounder, Walter Hewlett. Microsoft bought LinkedIn in 2016 for $26.2 billion. The acquisition of LinkedIn is part of the new era of Microsoft acquisitions, where companies are intentionally left to operate relatively autonomously. To that end, LinkedIn has remained relatively unchanged since its purchase back in 2016 for $26.2 billion.  Of note: LinkedIn is Microsoft's most expensive acquisition of all time, and anything above that paid for TikTok would instantly make it the new most expensive purchase. SoftBank bought ARM in 2016 for $31 billion. SoftBank's purchase of ARM could become an investment — the latest news is that NVIDIA is reportedly looking at a purchase of ARM from SoftBank which would assuredly be north of the $31 billion SoftBank paid back in 2016. IBM bought Red Hat in 2018 for $34 billion. IBM's purchase of Red Hat took a variety of popular software and instantly collected it under IBM's umbrella: From Red Hat Enterprise Linux to Red Hat Virtualization. As part of the $32 billion deal, Red Hat products are now a part of IBM Cloud. Avago bought Broadcom in 2015 for $37 billion. Never heard of Avago? How about Broadcom? Though both companies are massive, they're also both relatively unknown. That's because they're responsible for the infrastructure and technology inside of many products made by other companies, from cable modems to the chips powering Ethernet switches. Dell bought EMC Corporation in 2015 for $67 billion. By far the most expensive acquisition of all time continues to be Dell's $67 billion purchase of EMC Corporation in 2015.  "We're continuing to evolve the company into the most relevant areas where I.T. is moving," Dell president Michael Dell told the New York Times in a 2015 interview. "This deal just accelerates that." Combining Dell's offerings with EMC allowed Dell to push further into corporate computing services, and it allowed EMC to escape pressure from investors to stem ongoing business declines.  Got a tip? Contact Business Insider senior correspondent Ben Gilbert via email ([email protected]), or Twitter DM (@realbengilbert). We can keep sources anonymous. Use a non-work device to reach out. PR pitches by email only, please.
Poshmark is a social shopping app where users can resell clothing from their own closets or thrift stores. Some sellers earn tens of thousands of dollars in sales. Some Poshmark resellers are using social-media apps like Instagram, YouTube, and TikTok to not only grow their audiences, but also drive sales. "I think I would still be making a part-time income if it wasn't for Instagram," said Coco Cohen of Color Resale, a full-time Poshmark reseller from Portland, Oregon. Business Insider spoke with several Poshmark resellers about their social-media accounts and how they are using them to build their brands. Subscribe to Business Insider's influencer newsletter: Influencer Dashboard. Influencers often make money advertising the products of other brands. But some Poshmark sellers are using their social-media accounts — especially Instagram — to build their own brand awareness and drive sales. Poshmark is a social shopping app where users, sometimes referred to as "Poshers," buy and sell used clothing from their own closets, thrift stores, or other wholesale vendors on the Poshmark app. Some top sellers have turned their side hustles into full-time jobs, earning thousands of dollars each month. Jack Ermisch is a full-time Poshmark seller (@FlippedThrift) with an Instagram following of over 22,000 and a growing YouTube community of over 5,000 subscribers. He told Business Insider that he earns almost $1,000 in sales each week (after Poshmark takes a 20% cut). "It's given me a lot more returning customers," Ermisch said of his Instagram account. "There are people that specifically buy from me and my boyfriend just because they like our videos and they like our pictures." Some followers even purchase clothing from Ermisch straight through Instagram. Color Resale, another Poshmark closet (the app's term for a shop), has over 21,000 followers on Instagram. Coco Cohen, the owner of the Poshmark account, said she had prioritized building a strong community on social media as she was building her business.   As Cohen started sharing on Instagram, she realized she had a unique Poshmark story to share as a mother to a toddler. She leaned into this content, sharing tips for time management and helping others resell. "Then I started noticing that the more authentic I was, and the more I shared about things I didn't really think had to do with business, the more people started actually shopping from me," she said.  Today, her Instagram page has a high engagement rate of 6.4% (the average engagement rate sits around 3%) and Cohen said that nearly 80% of her Poshmark sales are driven through Instagram. Cohen was previously an early childhood education teacher in Portland, Oregon, and transitioned to reselling on Poshmark full time. Now she's making more on Poshmark than she did as a teacher, she said.  "I think I would still be making a part-time income if it wasn't for Instagram," she added. Instagram isn't the only social network that has proven useful to some Poshmark sellers. TikTok, YouTube, and Pinterest are also popular. Poshmark recently published a guide for its sellers titled, "How to Get Started on Social Media to Drive Poshmark Sales," which shares tips with users on how to use social media to drive traffic to their Poshmark closets. In the guide, the company said users that on average "20% more sales are made when you connect your Poshmark account to Pinterest." The company declined to comment on numbers for Instagram, TikTok, or YouTube. Poshmark also has its own version of 'influencer' programs for resellers Poshmark also has a few programs that create incentives for resellers to share Poshmark content on social media. The "Posh Ambassador" is the most accessible one, which provides resellers with the ambassador title, selling tips through a monthly newsletter, and the ability to appear on Poshmark's "Find People" page. "It just kind of helps your reputation, but it doesn't really boost up sales," said Poshmark seller Kaitlin Kao. Kao is a Posh Ambassador and runs Kao Closet, a popular account that has also gained traction on the short-form video app TikTok. Resellers can also earn Poshmark store credit through a rewards program called "Posh Affiliate," if they have least 5,000 followers on their respective social-media accounts and participate in "campaigns" or challenges, such as using hashtags like #FromWhereIPosh. "The more campaigns they participate in, the more Posh Credit they earn to use on the platform," a Poshmark representative said. Kao said you get a certain amount of points toward Poshmark credit for actions like posting in a Poshmark social-media campaign and or signing up a new user. Kao said she participates in these opportunities often, and as a student at UCLA is also part of its college ambassador program called "Posh on Campus." She uses both her TikTok and Instagram to take part, adding a link in her bio that offers 10% off for new users, she said. So far, she has recruited over 57 new Poshmark users. Some Poshers end up partnering with brands for sponsorships Some Poshmark resellers with large enough followings have also built their own influencer careers and been hired by other brands for sponsorships. One reseller, Kirsten Russel, owns the boutique Shop Kirsten (which is also her name on Instagram and Poshmark). Her Instagram following has grown to 24,000 since she started in 2017. "I do not think I would be where I am today without my Instagram," Russel said.  Brands started gifting Russel products for reviews and content in 2018, but it wasn't until 2020 that she started being hired for brand sponsorships. She said that shifting her account toward lifestyle content and making it more of a personal brand around herself helped land these deals. Now she has booked deals for paid posts with brands like Rollo, a printing services company. For more stories about influencers and the resale industry, read these recent Business Insider pieces: How a clothing reseller used TikTok to double her sales to over $7,000 per month on the social shopping app Depop: Emma Rogue went viral on TikTok with over 6 million views. Business Insider spoke with her about what it was like to go viral and how she's doubled her sales since. How Instagram and TikTok are becoming powerful tools to help Poshmark clothing resellers drive sales: Two Poshmark resellers in their early 20s share how they've been using the social media apps to drive sales back to their Poshmark accounts. How artists are using TikTok to drive thousands of dollars in sales and find new customers: Artists are using TikTok's fast-growing audience to generate art commissions and sales on the ecommerce platform Etsy. Join the conversation about this story » NOW WATCH: Why thoroughbred horse semen is the world's most expensive liquid
Snapchat will soon let you add music to the videos you record, making it the latest social app to take on TikTok by offering the ability to embed popular songs. The announcement comes as President Trump threatens to crack down on TikTok and Instagram plans to unveil its own TikTok competitor in the coming weeks. Snap said it would launch the feature to English-language users this fall, with it rolling out first in New Zealand and Australia starting today. The feature could let Snapchat gain some of the energy and creativity users are currently bringing to TikTok, but it seems as though this isn’t being designed as a full-on TikTok competitor. For now, it sounds like there won’t be a feed of videos set to music, and there won’t be a way... Continue reading…
Many influencers earn a big chunk of their revenue by promoting products to their followers on Instagram. And when it comes to influencer marketing, brands are no longer looking to hire those with the most followers. Instead, they are often interested in the accounts with the highest engagement.  To measure engagement, brands and marketers are studying new metrics, like how many saves and likes a post has and whether followers mention the brand or product in the comments of the post. Subscribe to Business Insider's influencer newsletter: Influencer Dashboard. As the coronavirus pandemic has hit advertising budgets, the brands that are continuing to spend on influencer-marketing campaigns want to know they are getting results. The pandemic has put into focus the new metrics brands are using to measure the success of an influencer in promoting their products, as the industry moves away from follower counts and likes (which are easily bought) and toward clearer engagement metrics. Brand partnerships are a huge source of revenue for influencers, and brands are set to spend up to $15 billion on influencer marketing by 2022, according to Business Insider Intelligence. To assess where to allocate their spending, major brands like Dunkin' are looking at engagement-rate benchmarks and the responses of an influencer's followers to determine if their sponsored content is resonating, Melanie Cohn, the director of brand engagement at Dunkin' Brands, said. Business Insider spoke with influencer-marketing experts, brands, agents, and managers on the metrics brands are paying attention to as a way to track the success of a sponsorship on Instagram. Here's what they said. What metrics brands want to see, from Instagram Story stats to comments Instagram influencers should be listening closely to what their followers are saying, the industry experts said. Evan Asano, the CEO of the influencer-marketing agency Mediakix, told Business Insider that many brands were looking at the quality of comments left on a sponsored Instagram post and the level of engagement from an influencer's fans. Companies "are looking for a balance of influencers who engage with their fans, create authentic content, and partner with brands authentic to them, rather than anyone who will just pay them," Asano said. Asano said brands were now looking at comments as a part of engagement, and if a majority of the comments are in a different language, they might assume the influencer bought them. Brands also track if followers are mentioning the company within the comments or have any intent on purchasing the product mentioned, he added. Claire Rose Cliteur, a fashion and lifestyle Instagram influencer with over 500,000 followers, said she shared the direct feedback that she gets from her followers (such as DMs) with the brands she works with to show the level of engagement she gets. Industry insiders told Business Insider that on Instagram, many brands now look for: In-feed post saves: On Instagram, followers can save a post to view later from their personal account.  Comment sentiment: Brands track the quality of comments left on a sponsored Instagram post. They want to see if followers are mentioning the company within the comments or have any intent on purchasing the product mentioned.  Likes: With the growing concern of fake metrics, "likes" are now studied along with comments, views, and saves, which together round out total engagement.  Views on Instagram Stories: Before they partner with an influencer for a campaign, some brands ask for the total views they've received on Instagram Stories over the past 24 hours. Direct messages: How many followers directly messaged the influencer about the brand or product looking to learn more? Return on investment: ROI is tracked by how much traffic a creator drove or by how well a creator met the benchmarks decided upon in a partnership agreement. 'Saves' are sometimes referred to as 'super likes' and have become increasingly important Some brands compare how many people view Instagram content (like how many views an Instagram Story slide got or how many people saw an in-grid post) with how many people engage with it (such as double tapping the post to like it and swiping up to purchase or comment on the content).  Brands get a better idea of an influencer's impact by reading the engagement stats from Instagram Stories. Influencers are able to share this data with brands by accessing their Instagram Insights tool on the app.  "Reach is definitely still important, but what Instagram is starting to really dig deep into and pay attention to is the number of shares and saves that your content gets," Britney Turner, a lifestyle microinfluencer who has a creator-coaching business, said, adding that brands also focus on those measurements. These "saves" are sometimes referred to as "super likes" and have become increasingly important to brands and creators, especially as concerns around fake metrics (such as fraudulent follower counts or likes) grow.  Many influencers are starting to include these kinds of metrics in their media kits, which showcase their prospective value to a brand. The influencer Marina Mogilko includes case studies from past sponsorships in her media kit. For instance, in her campaign with the brand Puffy, Mogilko posted one sponsored Instagram post and one brand-tagged giveaway. She included insights from the sponsorship in her media kit, such as the number of views, likes, and saves she received. For more on the business of influencers, check out these posts on Business Insider:  An influencer coach breaks down how to use Instagram Stories successfully, from the number of slides to how often to post: Instagram Stories are allowing creators and brands to increase engagement and reach. Here are a few recent trends, explained by an influencer coach. How Instagram and TikTok are becoming powerful tools to help Poshmark clothing resellers drive sales: Two Poshmark sellers are using TikTok and Instagram to grow their resale businesses. One generates almost $1,000 in sales each week. The top 11 affiliate marketing networks that Instagram and YouTube influencers can use to get a cut of sales from products their followers buy: Affiliate marketing networks let influencers earn money when their followers purchase recommended products. Join the conversation about this story » NOW WATCH: Here's what it's like to travel during the coronavirus outbreak
Graham Clark, the 17-year-old charged with orchestrating a massive Twitter hack last month, reportedly has a history of scamming people with Bitcoin. Clark faces 30 felony charges in Florida, where he is accused of taking over dozens of verified Twitter accounts, including those of Barack Obama, Bill Gates, and Kim Kardashian, to trick people into handing over money. Legal records show that Clark was previously suspected of being involved in the theft of $856,000 at age 16 but was never charged. He also reportedly built a reputation in Minecraft communities as a grifter who would frequently scam people out of their money. Visit Business Insider's homepage for more stories. New details are surfacing about the 17-year-old accused of "masterminding" last month's massive Twitter hack — and they reveal a pattern of scams dating back years. Last year, Graham Ivan Clark was the subject of a criminal investigation in which Florida prosecutors seized $15,000 and 400 Bitcoin, his lawyer said. Prosecutors ultimately did not charge Clark last year and returned the cash and 300 Bitcoin to him, worth over $3 million. The victim in that case told The New York Times that prosecutors didn't charge Clark at the time because he was still a minor. In the years before that, Clark reportedly built a reputation as a frequent scammer online, including in the online video game Minecraft. Clark's former friends told The New York Times that he would regularly demand money in exchange for in-game items, only to keep the items for himself after receiving payment. Social media posts from Clark's now-deleted Instagram account, @error, reportedly showed Clark posing with designer sneakers and a Rolex watch in recent months.  Clark faces 30 felony charges in Tampa, Florida, for his purported involvement in the Twitter hack, which compromised more than 100 accounts, including those belonging to Barack Obama, Bill Gates, and Kim Kardashian, and posted messages encouraging people to send Bitcoin to a scammer's address. Clark's bail has been set at $725,000, the Tampa Bay Times reported Sunday. Clark is accused of collaborating with others on the Twitter hack — Mason Sheppard, 19, who lives in the United Kingdom and goes by "Chaewon," and Nima Fazeli, 22, of Orlando, Florida, who goes by "Rolex," were both arrested in connection with the hack, the Department of Justice said.Join the conversation about this story » NOW WATCH: What makes 'Parasite' so shocking is the twist that happens in a 10-minute sequence
This article was originally published on .cult by Tomasz Łakomy. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original documentaries and share heaps of other untold developer stories from around the world. Building software is what we — developers — are paid for. Unfortunately, more often than not we’re also paid to break stuff, then we get an “amazing” opportunity to fix what we’ve broken. I don’t think we talk enough about those stories. You know how your Instagram feed is full of absolute highlights? Well, it’s the same when it comes to… This story continues at The Next Web
The US Naval Special Warfare Command is investigating a video that surfaced on Sunday, showing dogs attacking a person in a Colin Kaepernick jersey. The video’s caption suggests that the video was filmed during a demonstration at the Navy SEAL Museum in Fort Pierce, Florida. It was originally posted to Instagram in January 2019, but it went viral over the weekend after it was shared on Twitter.In a pair of videos from the event, men outfitted in military gear send several dogs to attack a man wearing Kaepernick’s San Francisco 49ers jersey over protective gear while a crowd of people watches.Once the man in the jersey is pulled to the grown, two men approach him with guns and detain him in a reenactment. The man in the jersey can be heard saying, “Oh man, I will stand,” which prompts the crowd to laugh.The demonstration was apparently mocking Kaepernick’s peaceful protests against systematic racism and police brutality, which involves kneeling during the national anthem.Navy SEAL Museum in Fort Pierce used “Colin Kaepernick stand-in" for K-9 demonstration at fundraiser last year #BecauseFloridahttps://t.co/COHFCeJ3GNpic.twitter.com/EpcELHxrSe— Billy Corben (@BillyCorben) August 2, 2020In another video, after “Navy SEALs and Navy SEAL dogs take down Colin Kaepernick for not standing during National Anthem,” he moans something like, "Oh man, I will stand” #BecauseFloridahttps://t.co/uZ3ervZguBpic.twitter.com/6vi1uCGIt5— Billy Corben (@BillyCorben) August 2, 2020The Naval Special Warfare Command tweeted a statement on Sunday condemning the video.“The inherent message of this video is completely inconsistent with the values and ethos of Naval Special Warfare and the US Navy,” the statement read.The command, which oversees the Navy SEALS, said that an “independent organisation” was responsible for the event and noted that there were no active-duty service members who took part in the demonstration. “We are investigating the matter fully, and initial indications are that there were no active-duty Navy personnel or equipment involved with this independent organisation’s event,” the statement said.https://t.co/c2Rtf9dARWpic.twitter.com/Crgj5r1VtC— US Navy SEALs (@us_navyseals) August 2, 2020
It may be difficult for Google to build an independent social networking site on Facebook or Twitter. However, this does not prevent the tech giant ... The post Google Maps now lets you follow other users appeared first on Gizchina.com.
News broke on Friday that TikTok-owner ByteDance is being pressured by the Trump administration to divest its US business, and Microsoft was in the running to buy it up. Trump then said on Friday he was banning the app, possibly as soon as Saturday. The ban has yet to materialize. Trump's comments reportedly halted Microsoft's acquisition talks, but on Sunday Microsoft announced it was resuming discussions with TikTok. Here's everything we know so far. Visit Business Insider's homepage for more stories. TikTok has had a turbulent 72 hours. The wildly popular short video app has become the subject of increasing criticism in the US due to the fact it is owned by Chinese tech giant ByteDance, a fact which some officials and lawmakers including Secretary of State Mike Pompeo say make it a national security threat. As US-China relations have deteriorated over the course of 2019 and 2020, TikTok is under mounting scrutiny.  On Friday this pressure erupted, with President Trump telling reporters he would ban the app imminently. His comments coincided with reports that ByteDance was in talks to sell off part of TikTok to interested investors — most prominently Microsoft. Here is a timeline of what's been going on with TikTok:For context, TikTok is wildly popular and hit 2 billion downloads in April. TikTok is outperforming Instagram in terms of downloads, and its short-form video clips regularly go viral on rival social networks. TikTok has 200 million users in the US, but its Chinese roots have made US lawmakers uneasy. The Committee on Foreign Investment in the United States in late 2019 contacted ByteDance expressing concerns that TikTok posed a threat to US citizens. In December 2019, the US Army banned personnel from using TikTok. The Navy also told personnel not to install the app on government devices. The US started signaling in early July that it might ban the TikTok app outright. When asked by Fox News about a potential ban on July 6, Secretary of State Mike Pompeo said: "We are taking this very seriously and we are certainly looking at it." He added that US TikTok users should be wary of the app, saying their data could end up "in the hands of the Chinese Communist Party." In an interview broadcast the following day, Trump said he was considering banning the app. When asked about Pompeo's comments in an interview broadcast Tuesday, July 7, Trump said: "It's something we're looking at." Trump's reasoning for potentially banning TikTok differed from Pompeo's. Rather than citing national security concerns, Trump suggesting a TikTok ban could be deployed to punish China for the outbreak of the coronavirus. "Look, what happened with China with this virus, what they've done to this country and to the entire world is disgraceful," Trump said, adding that banning TikTok was "one of many" options he was considering as a way to punish China. Amid these political rumblings, news emerged Friday that Microsoft might buy parts of TikTok. The New York Times first reported TikTok was in talks to sell its US business to Microsoft and other US companies because Trump was considering taking action against the company. According to the Times' sources, the governmental Committee on Foreign Investment in the United States (CFIUS) ordered TikTok's parent company ByteDance to divest the company on national security grounds. The same day, President Trump told reporters on Air Force One he would ban TikTok in the US within 24 hours. "As far as TikTok is concerned we're banning them from the United States," Trump said, adding that he planned to take action "as soon as Saturday." It is not clear whether Trump has the authority to ban the app, although he asserted he could do so "with an executive order or that." TikTok's US office said on Saturday saying it wasn't going anywhere. In a video by TikTok's US general manager Vanessa Pappas addressed to its US users, she said "we're not planning on going anywhere" and "we're here for the long run." She said that TikTok is planning on creating 10,000 jobs in the US over the next three years.  Tweet Embed: //twitter.com/mims/statuses/1289565422350553091?ref_src=twsrc%5Etfw A message to the TikTok community. pic.twitter.com/UD3TR2HfEf   On Sunday, Mike Pompeo said the administration would be taking action against TikTok within days. Talking to Fox News, Pompeo said Chinese software companies including TikTok "are feeding data directly to the Chinese Communist Party, their national security apparatus." "President Trump has said 'enough' and we're going fix it, and so he will take action in the coming days with respect to a broad array of national security risks," said Pompeo. The Wall Street Journal reported Sunday that Microsoft had put its acquisition talks on hold due to these confusing signals from the government. Citing people familiar with the matter, the Journal said the talks between Microsoft and ByteDance hit a speed bump following Trump's comments on Air Force One. One source said the comments caught both TikTok and Microsoft completely by surprise, while another said the Trump administration had been intimately involved in discussions between the two companies for weeks.   Microsoft publicly announced on Sunday it was resuming talks to buy parts of TikTok after its CEO spoke personally with Donald Trump. "Following a conversation between Microsoft CEO Satya Nadella and President Donald J. Trump, Microsoft is prepared to continue discussions to explore a purchase of TikTok in the United States," the company said in a blog post. Microsoft's blog also said the company is looking to buy up not only TikTok's US business but also in Canada, Australia, and New Zealand. "Microsoft will move quickly to pursue discussions with TikTok's parent company, ByteDance, in a matter of weeks, and in any event completing these discussions no later than September 15, 2020. During this process, Microsoft looks forward to continuing dialogue with the United States Government, including with the President," it said. Any potential acquisition will be overseen by the Committee on Foreign Investment in the United States (CFIUS). It isn't clear what a new Microsoft-owned TikTok would look like, but early indications suggest it's about who owns the data Microsoft's announcement doesn't explicitly state what a new, Microsoft-owned TikTok across the US, Canada, Australia, and New Zealand might look like. The idea of another hived-off TikTok app that operates only in these markets under Microsoft seems drastic. One part of the announcement suggests a deal would focus on who owns the data of TikTok users in these markets and where it's stored. As Microsoft wrote: "This new structure would build on the experience TikTok users currently love, while adding world-class security, privacy, and digital safety protections. The operating model for the service would be built to ensure transparency to users as well as appropriate security oversight by governments in these countries." But it isn't clear how this might impact TikTok in other major markets such as, for example, Europe. It emerged that Microsoft and TikTok now have 45 days to conclude their talks. Three sources familiar with the matter told Reuters Trump only gave Microsoft the go-ahead for its acquisition talks with TikTok on condition that it closes the deal in 45 days. According to Reuters' sources, Trump softened his stance on TikTok following pressure from his advisers and other Republican party members, who said banning TikTok would trigger a wave of legal challenge as well as alienating young voters ahead of November's presidential election. According to Bloomberg, Microsoft isn't the only company in the running to buy TikTok. US officials have had talks with at least one other large company apart from Microsoft about potentially acquiring TikTok, a source familiar with the talks told Bloomberg. The source did not say which large company this was. It's also still possible that rather than sell TikTok, ByteDance might spin the company off entirely. The South China Morning Post reported Sunday that ByteDance's founder Zhang Yiming as well as its investors are reluctant to sell TikTok, citing a source familiar with the matter. His preference is instead for a spinoff that would enable TikTok to operate independently, and in the US.   Analysts told Business Insider the potential acquisition was unexpected from Microsoft, but it could be a smart move for the company to break into the social media market. Microsoft's interest in TikTok was seen by analysts as a departure from its typically enterprise-based business model. "It's a little bit out of left field, but for Microsoft, the one area where they missed the boat was social media," Wedbush Securities analyst Dan Ives told Business Insider. Futurum Research analyst Daniel Newman said an acquisition could position Microsoft as a savior for TikTok's predominantly young user base. "The rising generations are very attached to this platform [...] Microsoft has the opportunity to be the hero here," Newman said. 
A new report shows the average prices that hackers are willing to pay in exchange for control of different online accounts that have been compromised. Selling stolen login credentials is a common practice on the dark web, a collection of underground networks, where hackers will pay a high price for access to personal data, counterfeit documents, and hacked social media accounts. Compromised Gmail and Facebook accounts are among the priciest stolen logins, possibly because they could be leveraged to gain broader access or trick other people into handing over information. Visit Business Insider's homepage for more stories. Can you put a price tag on the security of your online accounts? Hackers certainly can — and a new report shows the average price they're willing to pay for compromised account logins traded on the dark web. Researchers with Privacy Affairs, the research arm of cybersecurity firm NordVPN, analyzed hundreds of recent listings on the dark web, where hackers routinely exchange stolen credentials. The researchers indexed the average prices of different types of logins for sale. A hacked Facebook account goes for $74.50 on average, while Instagram accounts averaged $55.45 and Twitter logins went for $49 on average.  Daniel Markuson, a NordVPN analyst, said in a statement that the selling prices for compromised social media accounts are "relatively low," but noted that hackers typically access accounts in order to pull off more lucrative scams. "This information can be used in many fraudulent activities, including identity theft, so its protection shouldn't be underestimated," Markuson said in a statement. A hacked Gmail account averaged a higher selling price — $155,73, on average — due in part to the fact that it could potentially provide a wide range of insight into a target's life and other accounts. Hackers also regularly use compromised email accounts to trick other victims into sending compromising information — email scams cost businesses $1.7 billion in 2019, the FBI said, and a FireEye study found that 91% of all cybercrimes start with an email. Even more lucrative than social media accounts are payment processing service accounts, which hackers use to send cash transfers from other grifts in order to avoid detection by law enforcement. Hackers offered to use stolen PayPal accounts to transfer amounts ranging from $1,000 to $3,000 in exchange for a $320 fee on average, according to the report. Meanwhile, information on people's credit cards and debit cards sell for less — anywhere from $15 to $35 on average — in part because those transactions are easily traceable. The report recommends that people regularly change their passwords in order to avoid having their accounts compromised. Services like Have I Been Pwned are available to check whether a login and password have been stolen in a past breach. Using a password manager can also help keep accounts secure. Read the full report here.Join the conversation about this story » NOW WATCH: Swayze Valentine is the only female treating fighters' cuts and bruises inside the UFC octagon