84% of Americans using dating apps said they used online dating apps to search for a romantic relationship, while 43% said they used dating apps for friendly interactions and only 24% of users used them specifically for sexual encounters.

Below is a list of some of the monetization strategies implemented by dating apps:

1. Advertising 
2. Sponsors and Partnerships
3. One-time purchases
4. Free/Premium versions 
5. Data-Driven Strategies

Use these tactics, analyze the relevant data we’ve provided and implement every strategy to monetize your dating app and see yourself start generating more app sales than ever before.

A huge vulnerability in group dating app 3fun has been found by security researchers which allowed anyone to find the personal information, chat data, private photos, and real time location data of any of the other apps’ 1.5 million users.

The discovery was made by Pen Test Partners, who said that 3fun has “probably the worst security for any dating app we’ve ever seen.”

The discovery comes as dating apps are facing renewed scrutiny over the amounts of intensely personal information they hold about their users.

TechCrunch notes that multiple dating apps including Jewish dating app JCrush, conservative dating app Donald Daters, and Coffee Meets Bagel have all reported data breaches in the past couple of years, and there are ongoing concerns over Grindr’s ownership by a Chinese company.

Pen Test Partner’s security researchers discovered that 3fun was storing its users location data in the app itself, rather than keeping it securely on its servers.

This meant it was a trivial task for the researchers to reveal the data on the client side, even when users are supposedly restricting their location data.

3Fun, a dating app for arranging threesomes with more than 1.5 million users, exposed sensitive information, including real-time locations and private pictures.

The app’s lack of security was discovered by Pen Test Partners, which claimed that 3Fun featured what was “probably the worst security for any dating app we’ve ever seen” with none of the user data protected by encryption.

According to Pen Test Partners, other dating apps such as Grindr were criticized for user location disclosures in the past through trilateration, which grabbed a person’s exact location through the exploitation of the “distance from me” feature in apps by spoofing GPS positions.

3Fun, however, extracted the latitude and longitude coordinates of users, and even if they restricted sending that information, the data was still on the server.

Through it, Pen Test Partners was able to pinpoint the locations of the group dating app’s users across several major cities.

Some were even found in the White House, the U.S. Supreme Court, and in Number 10 Downing Street in London, though they were likely spoofing their locations.