Sponsored
How to choose the right hiking clothesMore and more we choose one of the many online mountain clothing stores to buy our clothes, tools, and accessories for hiking.This has many advantages such as not leaving home, being able to see a large number of offers in a very short time, etc.But it also has some disadvantages, the most serious, not having the advice of someone who knows what you need.I am going to show you how to dress appropriately to go on an excursion so that when you enter an online hiking store you know where to move and what to buy exactly.TOP: THE THREE LAYERS THEORYSurely many of you have read the famous three-layer theory that consists of a breathable layer, another that shelters and finally one that protects us from inclement weather, through some website on the subject.Well, let's explain this theory that any hiker must know to properly buy their hiking clothes.The first layer must be breathable (synthetic materials), that is, a cotton shirt is totally prohibited.some will wonder, and the answer is very easy: when trekking we sweat, so a breathable technical t-shirt allows sweat to pass outside and dries quickly, giving us more comfort.Also, if we sweat, the temperature is low, and our skin-tight coat doesn't perspire well, the feeling of cold will increase dramatically.The second layer is the one that will provide us with shelter, preventing the heat produced by our body from escaping, so that even if it is cold we stay warm.
One of the biggest challenges of outdoor apparel is finding ways to effectively wick moisture away from the body, while also maintaining a high degree of wind and water resistance.But a European company called Kjus has introduced a new ski jacket that takes an innovative and technical approach to this problem by using a process called “electro-osmosis.”At first glance, the Kjus “Hydro_Bot” jacket, as the company styles it, looks a lot like many other ski jackets on the market.It features a helmet-compatible hood, strategically placed zippered pockets, and an athletic cut designed to keep skiers and snowboarders comfortable while on the slopes.However, inside that jacket is a new kind of membrane that promises to be a real game-changer when it comes to keeping the wearer warm and dry, both while being active and when standing still.What makes that membrane unique as compared to Gore-Tex or The North Face’s Futurelight fabrics is that it is surrounded by a layer of conductive material that allows it to become porous when a small electrical charge is passed through it.
It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23.Ahead of the Global Climate Strike on Sept. 20, altruistic brands are closing up shop in support of climate activists.Alongside Seventh Generation (the household products company which is donating its Today Show commercial airtime this week to environmental nonprofits) Ben & Jerry’s, Patagonia and Lush Cosmetics have joined the strike.Inspired by Swedish teen activist Greta Thunberg, the Global Climate Strike is a youth-led mobilization effort to bring attention to the climate crisis.While an obvious show of solidarity, brands engaging in “disrupting” their usual business operations hope to solidify their values and identity in the minds of consumers, a tactic that will only grow in relevance in the face of climate change.Since 2015, outdoor apparel store REI has closed on Black Friday, the busiest retail day of the year, to reground “in what we value most in life as an outdoor community,” it said in a statement.
A Sunday afternoon tweet from the president announcing that tariffs on $200 billion of Chinese imports were increasing from 10% to 25% came as a surprise to many who thought the United States and China were close to a trade agreement.While some brands (and financial markets) were sent reeling by the increase, the impact on outdoor apparel and equipment manufacturer and retailer Columbia Sportswear has been minimal.Long before Trump took office, apparel and footwear companies, including Columbia, were subject to considerable tariffs.“Other companies are probably going to get a taste of what we’ve been dealing with.”In those 90 years, Columbia has developed a flexible and extensive supply chain to deal with myriad trade agreements between countries and other fluctuations in the global market.Its wares are now produced in more than 20 countries, including China (though Vietnam is the biggest producer).
Sponsored
QY Research indicates that the global Outdoor Apparel market is expected to surge at a steady rate in the coming years, as economies flourish.The research report, titled [name of the report], provides a comprehensive review of the global market.They have studied the historical milestones achieved by the global Outdoor Apparel market and emerging trends.A comparison of the two has enabled the analysts to draw a potential trajectory of the global Outdoor Apparel market for the forecast period.The report is objective in nature but includes valuable comments by subject-matter experts.The commentary is essential to the research repoart as it authenticates and affirms the findings listed by the research analysts.The investigative approach of the research report allows the readers to get a detailed understanding of the finest nuances affecting the market dynamics.
I do not like the cold.I grew up on a tropical island, and though I appreciate the beauty of the first snow and winter festivities I will do everything in my power to avoid going out once the temperature drops below 40 degrees Fahrenheit.Needless to say that when Oros, an outdoor apparel company, offered to let me try its $300 Orion Parka with ‘NASA-inspired’ insulation, I was curious.One of the lightest man-made materials and greatest insulators, it’s what NASA uses to insulate things that need to go to space.If you’ve never held a piece of aerogel, it’s a surreal experience: it’s rigid and looks like frosted glass, but feels almost completely weightless.It’s brittle, for one, shattering like glass under pressure.
CES 2019 isn’t exactly the place you would expect a groundbreaking material designed for use in outdoor apparel and equipment to make its debut.Nevertheless, amid all of the new high-tech gadgets, television sets, and Bluetooth speakers, The North Face revealed what promises to be a revolutionary fabric that could be a real game-changer.Waterproof fabrics have been a staple in the outdoor industry for years, with numerous options available for helping keep hikers, climbers, and backpackers dry even in a torrential downpour.That’s because waterproof fabrics, such as Gore-Tex or Pertex are excellent at keeping moisture out, but they aren’t always great at allowing it to escape.As a result, when an outdoor enthusiast begins to work up a sweat, condensation tends to form on the inside of their shell jacket simply because it can’t be vented out properly.The company used a technique known as nanospinning to weave the fibers that make up Futurelight on a sub-microscopic level.
According to the Global Outdoor Apparel Market report, the market is expected to reach the value of $XX million at the end of the forecast period of 2018 – 2025, showing good progress, rising at a CAGR of XX%.The global Outdoor Apparel Market report covers a detailed analysis of the Outdoor Apparel Market including the various parameters on which the Outdoor Apparel Market is analyzed such as the product, applications, regions, competition, and many others.The Global Outdoor Apparel Market report is segmented on the basis of product types into the following:Get a PDF sample of Global Outdoor Apparel Market report at https://www.orbisresearch.com/contacts/request-sample/2400371 .Some of the major companies covered in the report include:Gain Full Access of Global Outdoor Apparel Market with complete TOC at https://www.orbisresearch.com/reports/index/global-outdoor-apparel-market-study-2015-2025-by-segment-professional-sport-general-by-market-for-men-for-women-for-kids-by-company-arcteryx-the-north-face-salewa .
Sponsored
Aspinwall was officially founded in June of 2014 by husband and wife team, Derek and Lucy Aspinwall, out of their garage in Billings, MT.From the beginning, their desire has always been to create a premium, quality apparel and performance wear brand that would be owned and operated in the heart of Montana.Through prior entrepreneurial opportunities and work experiences of their own, they focused their sights toward mountain culture and the essence of living in Montana.With life-long roots in Montana (Derek from Great Falls and Lucy from Billings), and lifestyles surrounded by mountain activities and outdoor recreation, it was a natural and inspired fit.High quality or premium quality mountain apparel
This week we’re giving away a limited-edition Star Wars Empire Crew Parka.The jacket is an exact replica of what Lucas and his team wore while filming on the Hardangerjokulen Glacier in Norway back in 1979.Outdoor apparel manufacturer Columbia Sportswear has perfected its nostalgic apparel offerings when it comes to the Star Wars universe.In the past Columbia has launched jackets inspired by both Rogue One and The Empire Strikes Back.Its latest edition to its clothing line from a galaxy far, far away, is inspired by the filmmakers who shot the iconic second installment of George Lucas’ sweeping space opera.The very real and snowy environment served as the perfect location for the opening scenes of the movie, on what fans know as the ice planet of Hoth.
Outdoor apparel manufacturer Columbia Sportswear has taken cues from the Star Wars universe in the past, offering jackets inspired by both Rogue One and The Empire Strikes Back.Now, the company has introduced the latest edition to its line of apparel from a galaxy far, far away and this time it is inspired by the filmmakers who shot the iconic second installment of George Lucas’ sweeping space opera.The new and limited edition Star Wars Empire Crew Parka is an exact replica of what Lucas and his team wore while filming on the Hardangerjokulen Glacier in Norway back in 1979.That snowy environment served as the location for the opening scenes of the movie, which fans know took place on the ice planet of Hoth.Temperatures on the glacier often plunged well below zero, requiring warm clothing for the cast and crew to stay outdoors for extended periods of time.It has also added wind and waterproof fabrics, as well as 200 grams of synthetic insulation that should improve comfort in cold conditions as well.
Outdoor apparel company the North Face today (April 3) launched a global initiative focused on women, celebrating a new generation of female explorers.The ‘Move Mountains’ initiative, developed with Sid Lee LA and the brand, celebrates the stories of those that embody the bold spirit of the brand, hoping to empower the next generation.The push also includes a multi-year outdoor adventure collaboration with Girls Scouts of the USA (GSUSA), a platform for sharing more stories of women in exploration, and a business commitment that impacts everything from representation in advertising campaigns to investment in product design.The cornerstone of Move Mountains is a series of short films of women who are pushing boundaries, including North Face athletes, alpinist Hilaree Nelson, climbing phenoms Ashima Shiraishi and Margo Hayes, and ultrarunner and activist Fernanda Maciel, narrated by fellow role models who admire them.An anthem film takes bits and pieces from each athlete, but adds clips of women accomplishing great things both personally and professionally, from astronauts to women marching for equality.To that end, the North Face is also featuring women who are explorers beyond physical exploration, like women’s empowerment advocate America Ferrera, Nasa scientist Tierra Guinn Fletcher, and musician and activist Madame Gandhi, on the brand’s dedicated SheMovesMountains website.
It first came onto the outdoor scene because of its incredible insulation abilities but it has major limitations including friability, sensitivity to water, and lack of breathability.PrimaLoft brought the substance into the spotlight with its creation of PrimaLoft Gold Aerogel — a fabric that encapsulates the substance and allows for widespread use across the outdoor industry.Bean has teamed with PrimaLoft to introduce the first Aerogel-insulated sleeping bag.PrimaLoft first introduced NASA’s trademark Aerogel insulation to the market of outdoor apparel with Helly Hansen’s Lifepocket.The company utilizes PrimaLoft Gold Aerogel in the cell phone pockets integrated into many of their ski and snowboard jackets in order to maintain battery life.But PrimaLoft didn’t stop with PrimaLoft Gold Aerogel — the company developed a product that would integrate Aerogel into fabric.
It has been a long, cold winter for parts of the U.S., and according to that weather-prognosticating rodent, we’re not done yet.Thankfully, new technologies are helping to us to stay warmer in these frigid conditions, including a growing line of heated outdoor apparel.Now, one of the brands that helped pioneer the concept of a heated jacket is expanding its line up by introducing heated gloves and mittens too.Ravean, which debuted its first piece of heating clothing in 2015, has launched a new Kickstarter campaign to introduce its new battery operated gloves as well.These gloves are made from durable leather and feature YKK waterproof zippers, adjustable cuffs, and an elastic leash that prevents them from getting lost.But, of course, it is their ability to provide heat that really allows them to stand out.
One of the biggest conundrums in outdoor apparel, specifically base layers, is that the next-to-skin fabric meant to keep you warm must also combat moisture.When you’re exercising in the outdoors, your body heats up and starts to sweat, despite cold temperatures outside.Apparel companies have combated this problem with the development of sweat-wicking synthetic materials, and while these succeed in whisking moisture away from your skin, the issue remains in the outer layers that continue to trap it in, making your body feel wet.Hydro Bot is a revolutionary moisture management solution, providing for clothing embedded with electronic elements that allow you to sweat without feeling wet.Osmotex designed a proprietary membrane that utilizes a small amount of voltage, serving as an extremely effective transportation of moisture from the inside of the membrane to the outside.This electricity works as a replacement for sweat-wicking fabrics.
Outdoor apparel manufacturer Quiksilver teamed up with Pacsafe, a company best known for designing an array of products for adventure travelers, to create two new travel bags built specifically with surfers and snowboarders in mind.Both companies brought their expertise together to create both a backpack and a carry-on bag with features that will appeal to boardriders on both snow and water.With 40 liters of capacity, the Carryon has plenty of room to hold a wetsuit or a variety of winter layers, while still having enough space left over for hauling casual clothing, shoes, gear, and more.There are even heavy-duty tarpaulin pockets for stowing board wax, fins, and other gear.The Carryon includes adjustable straps and a padded back panel designed to make it easy to cart around in just about any type of environment.The second bag in the Quiksilver X Pacsafe line is the 25L Backpack.
Base layers are truly the unsung heroes of outdoor apparel.Although tucked away under layers of fancy Gore-Tex and Primaloft, these hidden soldiers play a critical role in trapping and regulating heat next to your skin while wicking sweat and other moisture to keep you warm and dry.Sometimes referred to as thermal underwear or longjohns, the inner layers take on multiple forms: Merino and other wools, silk, fleece, bamboo, and synthetic blends — basically anything except cotton.They also come in varying thicknesses depending on the level of activity planned and how cold temperatures might be.Base layers feature differing necks, cuffs, and waistlines with choices including zip-up collars, scoop necks, V necks, button-up tops, elastic waists, leggings or tights-style bottoms, fleece linings, and ribbed or waffle-grid patterning options.Whatever your personal preference, you want high-quality materials and premium technology to prevent you from getting cold.
Bay Area biotechnology company Bolt Threads has launched its second consumer-focused garment in the form of a Best Made-branded hat that combines bioengineered spider silk with wool fibers.Priced at $198, the head-warmer is limited to just 100 units and goes on sale today through BestMadeCo.com.Founded in 2009, Bolt Threads has previously stated that its mission is to engineer the “next generation of high-performance fashion fibers.” The company launched out of stealth in 2015 and went on to raise $90 million in venture capital funding, including a $50 million tranche last May that coincided with a new partnership with outdoor clothing retailer Patagonia.The company is also in the middle of raising another $106 million, according to this SEC filing, though it appears to have only secured around half that amount at this time.Bolt Threads recently announced its first ever acquisition when it snapped up Best Made Company, a New York-based outdoor apparel company.Thus, the duo’s first collaborative product is the Best Made Microsilk Cap of Courage.
Yakima and outdoor apparel brand Poler Stuff have joined forces to create a special edition of the popular SkyRise rooftop tent that brings the strength of both companies together in a single product.This version of the SkyRise deftly blends Yakima’s engineering expertise and understanding of the rooftop tent market, while adding a dose of Poler’s unique sense of style to the mix.Dubbed the Poler X Yakima SkyRise, the rooftop tent can reportedly be installed in under 15 minutes without the use of tools.Better yet, it sets up quickly and easily at the campsite, too, requiring just a minute or two to be ready to accommodate campers.And after getting a good night’s sleep, its users will be ready to hit the road again in matter of seconds, as the tent collapsing down to a height of just 12 inches for ease of transport.Made from 210D Nylon fabric, the SkyRise offers plenty of interior ventilation, as well as an unobstructed view of the night sky overhead.
A few months before launching his Jackson Hole, Wyo.-based company Stio last September, Stephen Sullivan introduced the outdoor apparel brand with a blog called The Town Hill Chronicles.The blog, by a team of professional writers, profiled people living in mountain communities across the U.S.An industry veteran who co-founded outdoor brand Cloudveil, Sullivan keeps the Stio blog fresh with new stories published at least twice a month."In this much more abbreviated world we live in, adding some depth and texture to the story of a brand is really key," Sullivan says.With 14 employees and no advertising budget, Shawn Askinosie, founder of Springfield, Mo.-based Askinosie Chocolate, decided to see if he could put an essential part of his product to work to tell the company's story: the wrappers.Each package features a photo of the lead farmer whose cocoa beans were used to make the bar.
For more than a year, retailers' play-calling has centered on deluging shoppers with discounts and other money-saving bargains—a tactic that resulted in a sea of sameness from one brand to another.While it's true that deals are still prevalent, with retailers from Bloomingdale's to J.C. Penney ramping up their promotions at the end of the month, several companies are tapping into more unique tactics to lure shoppers.Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, below are four ways retailers are adjusting their game plans to be less focused on price slashing.Making retail more than just shoppingShoppers—millennials, in particular—have become more interested in collecting experiences than spending money on physical goods, said Virginia Morris, vice president of global consumer and innovation strategy at Daymon Worldwide.Last month, the outdoor apparel retailer launched a virtual reality initiative at its Chicago store, through which shoppers are virtually placed in Yosemite National Park and Moab, Utah, via 360-degree 3-D audio and video.
Outdoor apparel company LL Bean has ran an enticing print campaign with a manifesto that is only fully revealed in sunlight, the work ran as a full page ad in the New York Times last week.Echoing the brand’s efforts to get its customers venturing out into the great outdoors and its new ‘Be an Outsider’ tagline, Portland’s VIA agency developed the copy for the ad using specialised photochromic ink, reports AdWeek.When read indoors, away from UV exposure, the copy reads ‘Just bring this outside”.When brought outside, the above copy is incorporated into an, almost constitutional in style, ledger which reads as follows:Where there are no strangersOnly friends you haven’t met yet
One economic sector’s implosion is another sector’s lucky break.Physical store closures are disproportionately occurring in the apparel category, pushing more consumers to online clothing shopping.Seizing the opportunity for more online sales, Walmart has already made several apparel ecommerce acquisitions in 2017.In January Walmart bought Shoebuy and in April Shoebuy purchased the shoes.com domain from a defunct Canadian company.Jet.com — which Walmart acquired last year — manages Shoes.com.In February Walmart snatched up Moosejaw, an outdoor apparel and accessory online merchant.
With up to 8 hours of battery life on a single charge, the Polar Seal heated pullover will keep outdoor athletes warm, even on cold winter days.Hikers, skiers, and trail runners searching for an extra layer to keep them warm during cold weather activities should look no further than the Polar Seal.This new active pullover recently launched on Kickstarter and features integrated heating elements designed to keep the wearer warm even in the coldest of conditions.Available in distinctive cuts for both men and women, the Polar Seal looks a lot like a typical quarter-zip athletic top that you might find in any sports or outdoor apparel store.It is made from lightweight materials designed to wick moisture away from the body, making it ideal for use in aerobic activities such as running or cycling.It even comes with thumbholes on each wrist to provide an extra level of warmth for the wearers hands on colder days, and should perform well both as a stand-alone garment and as a middle layer under a heavier jacket.
Do you want to use Facebook for more than just getting Likes and sharing your most recent blog article to 2% of your Fans?It's still, very much, a viable platform for growth.One with more than 1.7 billion users waiting for you to grab them.But, as with all digital marketing, it's about knowing how to do it most effectively.This article breaks down a Facebook marketing campaign from start to finish.I'll be using a totally made up e-commerce business as an example: Hipson outdoor apparel.
In a breakthrough for the environment, there will soon be a waterproof outdoor jacket made completely from recycled materials.European outdoor brand Jack Wolfskin announced a major breakthrough in the production of its line of outdoor apparel.Last week, at an outdoor gear show held in Friedrichshafen, Germany, the company unveiled its new Texapore Ecosphere jacket, which it claims is the first outer shell made completely from recycled materials.Best of all, the jacket is said to still offer a high level of performance, keeping wearers comfortable in a variety of weather conditions.Of course, we’ve seen other eco-friendly jackets before, most notably Columbia’s Outdry Extreme.But what sets Jack Wolfskin’s product apart is that every element of it comes from recycled materials, including the shell fabric, fleece lining, zippers, and even its technical membrane.
To make its 100 Year Hoodie as durable as possible, Vollebak integrated Kevlar into the fabric, giving it an unprecedented level of toughness and resistance to wear.If you’re the kind of person who tends to hold on to your favorite pieces of clothing long after they’ve become worn out, we have some very good news for you.Outdoor apparel brand Vollebak has made an incredible new hoodie that is not only very comfortable to wear, but is nearly indestructible, too.To prove it, the company put the garment through a series of tests, including dragging it behind a truck, hitting it with sparks from an angle grinder, and using a blowtorch to dry it out.In each case, the comfy looking pullover came out completely unscathed thanks to the unique composition of its fabrics.So exactly how did the 100 Year Hoodie: Granite Edition manage to survive this battery of brutal tests?
I own an outdoor apparel company.Typed my website into similarweb and found their statistics to be very off, saying that I barely receive any traffic from mobile and the majority of my visitors come from desktop (which couldn't be more wrong).I use Shopify which tracks my visitor data as a comparison.Furthermore, I also entered in my competitors websites, and their numbers seem somewhat off as well.Anyone have any information on all the data discrepancy?
PrimaLoft Gold Aerogel will be featured in boot insoles, cell phone pockets, and gloves, serving as the outdoor apparel market's warmest and lightest insulation to date.Reigning fabric designer PrimaLoft recently announced its new insulation PrimaLoft Gold Aerogel, which will be used in various aspects of outdoor apparel this upcoming year.Aerogel is a synthetic substance derived from a gel, physically recognized as a solid and yet weighing nearly nothing.An extremely low density and thermo conductivity attribute to its reference as “frozen smoke.” NASA extensively uses Aerogel as the primary thermal insulation in space suits and to protect electronics from damage in extreme conditions.Harnessing Aerogel for use in apparel has been a longstanding battle due to the friability of the substance, its sensitivity to water, and lack of ventilation.PrimaLoft Gold Aerogel will serve as the first successful utilization of the substance in outdoor gear on a wide scale.
After years of development and perfection of safety features, Patagonia will finally release its life-saving PSI vest on the market to certified big wave surfersOutdoor apparel company Patagonia has always sat on the cutting edge of innovation and environmental stewardship but now adds standards of safety to its burgeoning resume.The company’s research and development sector first presented a prototype of the Potable Self-Inflation Vest to big wave ambassadors back in 2013 and was greeted enthusiastically by its wearers.After years of extensive engineering, the PSI vest plans to finally release on the market this spring — but only to qualified buyers.The most difficult challenge in presenting a commercial product which offers an assurance of safety involves the potential individual response of consumers.Amateur surfers who purchase and wear the vest might perceive a false sense of security and take on risks they might otherwise avoid, resulting in injury or death.
More

Top