Account-based marketing best practices have come into their own in recent years.Consider that many B2B purchasers won’t speak to a salesperson until they’ve done their own research first.B2B decision-makers conduct an average of 12 searches before visiting a specific brand’s site, according to a Google/Millward Brown study conducted in 2014.If your digital marketing efforts are so focused on ABM that SEO gets shelved, outbound campaigns could drive decision-makers directly to your competitors by inspiring a search-based research cycle that delivers few brand results.To stay top-of-mind throughout the research process — and everywhere information is sought — marketers must learn to use SEO and ABM together.Multiple decision-makers are involved in most B2B purchase decisions.
One of the reasons why most people suffer from poor ranking is because of lack of on-page optimization.In fact, optimizing your content is one of the most ignored strategies.For me, a good on-page optimization can offload your off page SEO strategies by over 50%.That's the power of on-page SEO.However, with so many untested and overloaded information, which one to trust?This guide is all you need to supercharge each of your pages on your website.
In order for SEO to drive these traffic gains and lay the foundation for future growth, it's important that you: 1) understand what terms potential customers are searching for, and 2) understand what they're hoping to find with those search queries.Then you can build content around the best keywords for your business that deliver what the searcher was looking for.This is how you get content in front of high-quality potential leads, and give them a reason to consider learning more about your product.
“Ask an Expert” is an occasional feature wherein we pose questions to ecommerce authorities.For this installment, we address the best way to optimize content, such as blog posts and gift guides, for search engines.Ecommerce merchants often rely on helpful content to attract visitors.New blog posts and gift guides, as examples, can keep prospects engaged with a site and, also, provide fresh content in a search engine’s index.But, conversely, older posts and guides can have many inbound links, which help the posts achieve high organic search rankings.As such, to attract prospects from search engines, are merchants better served by updating an existing, highly-ranked post with fresh content or by publishing a new, separate post with that content?
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Facebook’s removal of 4 ad targeting options does not apply to existing campaignsSep 19, 2017 by Tim PetersonThe disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns.5 easy-to-miss SEO mistakes blogs makeSep 19, 2017 by Kristopher Jones
Like any good mission statement, Google’s has remained unchanged since launching in 1998: ‘To organise the world’s information and make it universally accessible and useful.’Although the mission hasn’t changed, the way in which Google has sought to deliver this mission has changed considerably.As we approach our tenth anniversary in Search Engine Optimisation (SEO) we’re taking a look back at how our industry has evolved and what the future holds for search.Glancing back into the murky world of black-hat techniques, keyword stuffing and link farms, we challenge our readers: are you keeping up with the ever-changing SEO landscape, or are you still relying on old SEO techniques?When Ayima started in 2007, SEO was a relatively young industry.The dawn of mobile Internet
My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking.Reflecting on what were hugely insightful conferences, I’d like to run over themes that stood out to me — and how digital marketers can put insights drawn from them into practice.Attendees of both conferences were spoiled for choice: Speakers from the world’s largest and most inspiring companies, including Google, Moz and Skyscanner, headlined stages.Members of our paid search team were particularly wowed by the session delivered by Wil Reynolds, the founder of Seer Interactive.However, combining these skill sets can strengthen a marketing team and add value to the services it delivers to its clients.Integrated marketing strategies are more effective than siloed efforts, and we have no shortage of case studies to that effect here at QueryClick.
Some sites get tons of search traffic from Google each day (think of Wikipedia, Amazon, IMDB…), while others are struggling to show up in the SERPs (Search Engine Result pages).The Website Authority Checker helps you to quickly check the authority of a website to give you a very strong indication how well a website can perform in Google.Google PageRank is no longer supported, because Google announced they won’t update this metric any more.To research the SEO strength of an competitor in the organic search results.To know the value of new links pointing to your website.Domain authority is a metric, developed by SEO, to predict the ability of a website / domain to rank in search engines.
Jewelry exec faces up to five years in the clink for SEO backfireIt may have seemed like a good idea at the time – treating a judge's takedown order as a Photoshop template that could be modified as needed to demand that Google remove any unwanted information.But on Friday, Michael Arnstein, 40, of Kailua, Hawaii, pled guilty to conspiring to forge a US federal judge's signature to erase unflattering content about his business, The Natural Sapphire Company, based in Manhattan, New York.Arnstein is presently listed as president of the company."By forging court orders and the signature of a US District Judge, Arnstein was able to effectively erase websites critical of Arnstein's business from its search results," said acting Manhattan US Attorney Joon H Kim in a statement.In 2011, Arnstein successfully sued Prashant Telang, a web designer, and his company TransPacific Software, for cybersquatting and defamation [PDF], after their business relationship turned acrimonious.
With every new algorithm update and technological shift in search, we become obsessed with how the field of SEO will enter a wholly new paradigm, and we shift our focus to reflect this.Despite the rise of semantic search and machine learning technology, keyword research should still take precedence when modeling an internal content marketing campaign.Consider the fact that specific keyword phrases will often be bolded within the meta description of a SERP listing, potentially increasing your click-through rate.Following SEO best practices, it’s still important to optimize all relevant site elements, such as URLs and meta tags, with targeted keywords to categorize and rank individual web pages.Internal linking is probably one of the most overlooked aspects of SEO optimization, and issues with internal links frequently occur on SEO agency websites themselves!Opens up crawling to deep linked web pages and increases crawl rate.
SEO is swarming with myths and misconceptions.Check the list of the most popular and amusing SEO myths busted once and for all.
Omnicom Media has acquired SEO and content marketing agency Verve for an undisclosed sum.UK based Verve, which counts Expedia, GoCompare and retailer among its clients, was founded in 2009 by chief executive Lisa Myers.Under her continued leadership, it will operate under its brand name as a unit within Omnicom Media Group.“A successful acquisition enhances an enterprise across three critical areas – capabilities, clients and culture,” said Colin Gottlieb, CEO Omnicom Media Group EMEA.“Verve Search hits the mark on all three measures, and will be another valuable specialist resource to drive business results for our clients.”Commenting on the move to Omnicom, Myers said the agency “has gone from strength to strength.”
Mockups are a key part of creating new marketing campaigns and redesigning entire websites.As partners in the process of producing those new experiences, search-engine-optimization professionals should offer feedback at every stage of the process.And optimizing for SEO from a mockup is worlds better than waiting until all the design and UX decisions are made.We need review mockups to identify the challenges and opportunities that the new design presents.To be sure, offering recommendations based on mockups is not as effective and efficient as optimizing an experience that has been developed already.Textual content is critical to contextual relevance, one of the major components of every search engine algorithm.
We were able to get Aleyda Solis on the show this week to talk about the latest in International SEO.Give it a listen (or watch too!)
Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely.Then, last month, the news came that Google’s Chrome browser will begin displaying a “Not Secure” warning message for unencrypted webpages.At the time that HTTPS was announced as a ranking signal, it was only a “light” one and affected less than 1% of global searches.Okay, so if someone even does manage to intercept it, the data would be completely worthless to them.You must have heard of middleman attacks.Good for your site’s SEO
Attend the largest search marketing conference on the East Coast: SMX East this October in NYC.You'll get useful, proven tactics in SEO, SEM, conversion optimization, social media, mobile and more.Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011.He has reported for Advertising Age, Adweek and Direct Marketing News.A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch.
The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring.Whatever it is, you know a lazy YouTube channel when you see it, and it makes it much less likely that you will spend your time with its content.Given that YouTube is the second largest search engine in the world, you should already be using video for your business no matter what your size is.On the surface this seems easy enough.Creating unique and attractive channel art for your banner and logo should be a given because these represent your channel in key places.These don't have to be intricate graphics - simple and clean visuals are enough to put a good foot forward.
Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads.Google itself announced it will devalue webpages that use intrusive pop-up and interstitial ads in mobile search.Is this the end of those types of ads?Is there a Penalty for them?What does Google have to say?Be patient and you’ll find the answers to all of your questions regarding this topic.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Personalization 2.0: Transform your marketing from segmentation to intent-driven personalizationSep 14, 2017 by Digital Marketing DepotConsumer expectations about the digital shopping experience have never been higher.Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment.How to conduct an SEO content audit
As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now.According to an expansive aggregation of digital marketing studies and reports from Getapp Lab, the industry’s top pain points include: lack of time, knowledge, and resources; difficulty converting leads into customers; and diminishing reach in an increasingly crowded digital environment.With that said, below we run through some key takeaways from the roundup, as well as provide some additional insight and resources.Getapp shares a report from Smart Insights showing that content marketing and big data are leading the way in a preference poll, with marketing automation, mobile marketing and social media marketing not far behind.For example, data ought to touch every branch of your marketing strategy.But, with that said, it comes as no surprise that content and data lead the way as prioritized techniques.