While most every business now has an SEO strategy of some description in place, most are focused solely on Google.Which makes sense, Google does hold some 81% of the global search engine market, but there are other search platforms out there, and they are being used by a lot of people.Take, for example, Microsoft's Bing.Sure, it's no Google, but according to Microsoft's stats, Bing serves more than 5 billion searches per month, and caters to more than 59 million people who don't use Google.It may not be the biggest, but those are figures you can't necessarily dismiss.Microsoft recently shared some additional Bing usage stats in this infographic (below) which may give you pause to reconsider your views on the much aligned platform.
Creating an app can be a lot of work.Feel free to jump to one of these methods if you are interested in a specific one:Don’t forget to reach out to your iOS development company to implement them right away.This means in this battle, ASO is seven times more effective than SEO regarding mobile apps.Since the June 2017 the limit was reduced to puny 30 characters.The people searching for a Pokemon game will never download your e-commerce app even if it somehow reaches the top 10 results (and those who did download would be furious enough to leave a negative review which isn’t worth the trouble).Read more...
Read about these 4 tough seo lessons that every marketers will learn.
In one store, you can find everything from Nicholas Page (an extension that turns any page Nicholas Cage-themed) to a variety of income tax calculators.It provides a broader view of a website beyond just SEO, taking into account all traffic sources.The extension does this by analyzing clickstream data from thousands of internet service providers, SimilarWeb’s own web crawlers, and their clients’ data.Once a user is logged into their Moz community account (it’s free to sign up, for those that haven’t opened an account), MozBar springs into action on websites and search engine results pages.Impactana is a content marketing toolbar that offers the social media analysis you would expect, displaying share counts for each page on Twitter, Facebook, Linkedin, et al.That’s pretty hard to do with just a desktop to hand, unless you have a user agent switcher downloaded.
Check out the video for more insight on improving your SEO to increase your pageviews.The truth is that links are still the most important component of the search algorithm.No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results.These social media shares and off-page search activities led to my blogs attracting over 1 million organic search users per month.If you want to build the kind of contextual link building that’ll boost your search rankings and traffic, here are four simple ways to do it:Content curators use social media and search engines to find content worth curating.
For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to use responsive web design, adaptive design or separate URLs to achieve better search rankings.Because responsive web design is Google’s stated preference, many SEOs assume that it is always the best choice for SEO.I have on many occasions questioned this assumption, but, for many, the question remains.Google has said that there is no special ranking boost for responsive sites, but explains that responsive is their preference because it’s easier for everyone.Let’s test the hypothesis that there is no special ranking boost for responsive sites.If there were a special ranking boost, I propose that we would see the following:
Kids are heading back to school — and you may want to think about joining them.Well, maybe not scrunched into those tiny desks or at the cafeteria lunch tables, but the pursuit of knowledge knows no age.Even as an adult, you can learn crucial skill sets to help propel your career to the next level.Since coding know-how is the backbone of most tech services these days, understand the basics of building for the web with this Coding 101 instruction bundle, on sale now at $49 (over 90 percent off) from TNW Deals.In all, this package offers up eight separate courses, each directing your focus to a different, yet critical aspect of designing and creating amazing websites and apps.The basics are all laid out in Introduction to Web Development, which gives you the full breakdown on how websites and apps are made and what you’ll need to know to do it yourself.
Even those who have been exposed to SEO may dismiss it as something you do with keywords and metadata after everything else is done.But modern SEO integrates with strategy, user experience, creative, copywriting, development, and more.Combining practical SEO knowledge with the ability to work with all those teams to drive solutions that benefit the consumer requires a breadth of experience and resources that may not be available in just one person.It’s true that SEO doesn’t require payment for placement, but it does require staffing and expertise, which in return requires funding.Well, yes, they do search regardless of whether you care about SEO or not.Even when organizations value SEO as a pillar of their ecommerce marketing mix, most have trouble planning for and funding SEO appropriately.
Keyword cannibalization happens when multiple pages on your website target one keyword or phrase.Here’s how to fix it.
Startups can face the overwhelming feeling when they prepare for SEO or the Search Engine Optimization of their website because of the brands that are in competition which has been in the field for ages and who are equipped with the best tools to chase the SEO trends with the help of the SEO Companies in India and are monopolizing the SERP’s.Yes, it is a fact that established companies have an upper hand over start-up companies but there are also some benefits to starting startups to increase traffic and build a strong SEO.To avail of these benefits following are some do’s and don’ts which must be followed by every start-up company:Do’s:1.Conduct proper research:This is the very first step to be taken before inculcating the optimization techniques in your business.The strategy that you apply to the marketing of your business... read more
Startups can face the overwhelming feeling when they prepare for SEO or the Search Engine Optimization of their website because of the brands that are in competition which has been in the field for ages and who are equipped with the best tools to chase the SEO trends with the help of the SEO Companies in India and are monopolizing the SERP’s.
Yes, it is a fact that established companies have an upper hand over start-up companies but there are also some benefits to starting startups to increase traffic and build a strong SEO.
To avail of these benefits following are some do’s and don’ts which must be followed by every start-up company:
Conduct proper research:
This is the very first step to be taken before inculcating the optimization techniques in your business.
Use valuable content:
Content is and always will remain the king.
Earlier it was all a matter of incorporating the keywords in the content of a website.
SEO is a highly technical, and ever-changing field.Staying across all the key best practices requires time and effort, and locating and actioning all the various potential elements necessitates technical skill.But that said, the basic pillars of SEO are fairly simple, details and elements that anyone can research and apply.Are you struggling to boost your Google search rank?Want to know if you’re making basic mistakes that are screwing up your rankings?SEMrush have put together this infographic of key issues to avoid.
Brighton-based digital marketing agency, Propellernet has bolstered its leadership team with two new appointments.Dave Peiris will join the agency as director of technical SEO and Tallulah Cullen will join as head of PR.After a raft of recent industry award wins, including the Grand Prix at The Drum Search Awards, the announcement marks a strategic step forward for the agency, ensuring creative SEO campaigns have a seamless blend of search impact and PR appeal.Peiris brings over 10 years of industry experience to his new role, with expertise in aligning brand and SEO strategies, in-depth audits and link building campaigns.For the last six years Peiris has been providing freelance SEO consultancy for brands such as Radley, Bang and Olufsen, National Geographic Kids and Merlin Entertainment.Prior to this he worked at iCrossing on well-known brands such as Apple, BBC and TK Maxx.
Building search engine traffic can test anyone’s patience.This strategic approach will help shorten that waiting game.That’s how many searches were conducted on Google in 2016.The search giant processes more than 40,000 queries every second, adding up to billions of searches each day.Clearly, a strategic approach to your search engine is mandatory if you want to drive more traffic and leads.The most common SEM strategy is, of course, SEO.
After decades of trying to figure out the search engine game, we all agree that search engine optimization (SEO) pays off in increased web traffic.However, correct SEO isn’t always so simple to pull off.It takes experience, time, and expertise to do it right.Serpstat is democratizing the SEO game — and with a lifetime subscription to their service (only $34.99, over 90 percent off from TNW Deals), you can start reaping the benefits of a quality SEO strategy without a huge outlay in time or manpower.Serpstat has over 1,400 upvotes to rank as the top SEO Tool on Product Hunt — because users understand its value.Serpstat breaks down every piece of your website by how well you’re doing with keywords and other search terms, the breadcrumbs that lead users back to your site via search engine results.
By Matt Heinz, President of Heinz Marketing“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.This week I’m thrilled to feature Andy Crestodina, co-founder of Orbit Media.He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and is an adjunct professor of Digital Marketing at Loyola University.Content and SEO: SEMrush, MOZ
Serpstat is a cloud-based all-in-one multi platform for SEO/PPC professionals and site owners who strive for the freedom of automation.That's what makes tools like Serpstat critical for those looking to boost their online presence.Consisting of five modules: Global Rank Tracker, Backlink Explorer, Keyword Research, Competitor Analysis tools, and advanced SEO Audit, Serpstat gives you the tools to pinpoint the keywords competitors use so you can adapt them for your own platform.You can compare keywords with performance indicators, find keyword variations and search suggestions to improve your site's ranking, and discover long-tail keywords to avoid missing out on potential customers.Most Upvoted SEO Tool on Product HuntGet a list of proven and profitable keywords that your competitors use
Content marketing and SEO have become more challenging over the last couple years.SEO has become more data driven to help search marketers prioritize what keywords they should be targeting and how to setup a proper strategy.SEO still works and is not “dead.” Instead, SEO takes patience and dedication to see the results that you are expecting.With that being said, let’s go through the steps to rank for competitive keywords.When selecting keywords, it’s important to look at both keyword search volume and competition.Finding keywords with a high amount of search volume is great, but more search volume generally brings more competition.
We recently helped MoreBeer.com reverse their organic traffic downtrend from -12.9 YOY to +21.8% YOY.Using data science we learned the specific SEO changes that were the most effective
This beginner’s guide takes you from newbie to novice as quickly and simply as possible.It covers keyword research, site structure and organization, and on-page SEO for eCommerce.