As Google's search results grow increasingly personalized, SEOs are growing increasingly indignant.Tracking rankings — one of the main SEO KPIs — accurately has become a challenge with location, previous searches, and browser history affecting the results users get.The concept of accuracy itself has become somewhat vague: if there are as many SERP variations as there are locations, which one should you consider "accurate"?Even worse: with so many personalization factors stepping in, you may not be aware that your ranking data is skewed, influenced by some kind of personalization you didn't take into account.Could you be making the wrong decisions based on the wrong data?In this post, I'll look at the different ways Google personalizes search results, their impact on SEO, and tips to ensure that personalization doesn't falsify your ranking data.
Google has raised the bar on site load times consistently over the last decade, and the upcoming transition to mobile-first indexing, combined with its rising expectations of mobile site performance, should be a clear warning sign to site owners.Site owners generally, however, seem not to be listening.Unfortunately, based on our analysis of 10,000+ mobile web domains, we found that most mobile sites don’t meet this bar: The average load time for mobile sites is 19 seconds over 3G connections.DoubleClick research published in September 2016At our company, we have been experimenting over the last year with static site generation.Our tests on our own site are aimed at allowing us to assess the challenges facing site owners, to understand the scope of opportunity and potential for performance improvement, and also to explore the practical limitations in content management — one of the key criticisms of static site generation.Our site, QueryClick.com, was a small, fairly well-optimized B2B site, but it averaged ~6.99 second load time in the month prior to our deployment of static site generation (July 2016), dropping to ~1.8 seconds in the month following.
Search Engine Optimization is an ongoing process what with the regular changes in the Google algorithms and expectation of the users of the World Wide Web. This is important if a business wants to see its website at higher rankings at the SERP and stay in touch with their clients. For some businesses, it might be enough to get to know the few basic practices and use them to optimize their sites while some other businesses in India might have large websites which might need the assistance of SEO Companies in India which provide SEO services on hire. There are 3 forms of getting your SEO done for your website, which is usually developed with the help of a firm which provides the affordable SEO services. Hence anybody with a basic knowledge of these aspects can work on their website to optimize it as per the guidelines of the search engines. For such people, there is help available through some valuable resources like Google Webmaster Guidelines, How Google Search Works, SEO blogs etc.
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide ” examines the market for enterprise SEO tools software and the considerations involved in implementing SEO management platforms.The 42-page report reviews the explosion of SEO Tools, plus the latest trends, opportunities and challenges.In this report you will learn:who the key players are in the SEO Tools market.what you should look for in a SEO management software solution.Also included in the report are profiles of 13 leading SEO tools vendors, pricing charts, and capabilities comparisons.
We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior.I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy to account for the increasing divergence between desktop and mobile.Majority mobile: 57% of web traffic is now mobile & tablet devicesIn one of the key findings of the research, BrightEdge reports that 57% of web traffic now originates from mobile and tablet devices – meaning that close to 6 out of every 10 consumers are using a mobile device.Businesses who still aren’t optimizing for mobile, therefore, are ignoring a decisive majority of potential customers.Even more noteworthy is the finding that the same query on the same search engine generates a different rank on mobile and desktop 79% of the time.
Baidu is the dominant search engine in the Chinese market and it requires a different strategy to what brands use in the west.While Baidu shares many similarities with Google, in that it offers a myriad of services including Baidu Maps, Baidu Video and Baidu News, the market nuances come with their own challenges.By properly understanding SEO on Baidu, brands are far more likely to see a positive ROI.However, one of the biggest problems with Baidu is that there is a significant lack of English language resource to assist brands with their SEO strategy resulting in there being a number of misconceptions on how Baidu operates.Ten years ago, all businesses within China used a Chinese domain, with .com.cn being the most recognised amongst Chinese audiences.However, big brands such as Apple started entering the Chinese market still using their global .com domains.
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The Breaking Content 38 issue is out!I've covered top trends and advanced actionable strategies in paid acquisition, SEO, funnel optimization, content strategy production, social media published this month.
Everybody speaks about SEO nowadays and everybody promises that you will get ranked in 1st page.This is actually “fake news” as the questions to be asked should be: a) Why will the proposed SEO strategy work?b) How much time will it take me to be there?c) For which keywords that should happen, is it about the branded ones or the short-tails or long-tails ones?Those three alone are making a hell of a difference.For a successful SEO strategy, these are the important elements to work on and nail.
Once upon a time, SEO was all about to find the “5 gold keywords” you believe they’ll bring traffic to your website, repeat them in your content and you’re done.Nowadays, things have completely changed!SEO is increasingly driven by natural search language, that is, people doing searches.Even, if it seems very simple process, it has a lot of steps and factors you have to consider about!So, when it comes to developing and executing an SEO strategy, most businesses don’t know where to begin.Let’s say it all begins when someone – somewhere in the world typed words into a search box.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Optimized store landing pages: An important part of local search strategyAug 22, 2017 by Tony EdwardHow can brick-and-mortar stores improve the online experience for both users and search engines?Columnist Tony Edward says the key lies in strong local landing pages.How to improve your SEO with user-friendly interlinking
Given how profitable SEO can be when done well, the industry has spawned a vast array of influencers, dispensing morsels of invaluable insight that businesses can apply to their own strategies.In their wake, there is a need for a new wave of dedicated SEO experts to conduct and share their findings with the wider community.Fortunately, there are plenty of worthy candidates.SEO provokes conjecture along with healthy debate, and following the wrong advice can have a negative impact on any business.The below is a list of experts and resources that continually provide excellent, reliable, actionable SEO advice.With Google’s Penguin algorithm now functioning in real time, all SEOs need to make sure their link earning practices are squeaky clean.
With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years.Unfortunately, running a massive content marketing initiative with no central internal linking strategy in place had limited the spread of link authority throughout our website.I highly recommend auditing your own internal linking structure to make sure you aren’t inhibiting a blog post from being crawled or receiving “link juice.” This is not only bad from an SEO perspective, but also from a business standpoint.Here are some highlights of internal link functionality:Opens pathways to web pages previously less accessible to search engine spiders.Helps organize web pages categorically based on the keyword used in the link’s URL and anchor text.
I'm an "SEO" with 7+ years experience; founder of The SEO Project; "link building" enthusiast; regular Ahrefs contributor; avid drinker of red wine; self-proclaimed steak expert; and all-round cool guy.This means that if you search for your two-day-old website in Google, chances are you’ll be disappointed.Just watch our quick video tutorial or follow the written steps below.You can check for the presence of a noindex tag on a web page, which you can then remove (if required), by searching the HTML for either: , or , x-robots-tag: noindex;Indexing blocked by robots.txt file — every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index.If your .htaccess file contains the following line of code: Header set X-Robots-Tag "noindex, nofollow”, it should be removed in order to allow Googlebot to index your website.
Google has raised the bar on site load times consistently over the last decade, and the upcoming transition to mobile-first indexing, combined with its rising expectations of mobile site performance, should be a clear warning sign to site owners.Unfortunately, based on our analysis of 10,000+ mobile web domains, we found that most mobile sites don’t meet this bar: The average load time for mobile sites is 19 seconds over 3G connections.DoubleClick research published in September 2016At our company, we have been experimenting over the last year with static site generation.Our tests on our own site are aimed at allowing us to assess the challenges facing site owners, to understand the scope of opportunity and potential for performance improvement, and also to explore the practical limitations in content management — one of the key criticisms of static site generation.Our site, QueryClick.com, was a small, fairly well-optimized B2B site, but it averaged ~6.99 second load time in the month prior to our deployment of static site generation (July 2016), dropping to ~1.8 seconds in the month following.That represented a load time reduction of 74.29 percent, despite some server response issues experienced during the period we were actively developing the site.
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When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective.As a result, striking that “perfect balance” between SEO and user experience is a must—and that perfect balance is rooted in the content planning stage.It’s not only more efficient to do your research up front, but it also enhances the content by helping you touch on the specific phrases your audience is using to search to solve their pain points or answer their questions.”But there’s a little hitch—SEO research can be overwhelming for content creators.The good news is that you don’t need to fanciest tools or a dedicated background in SEO to craft great SEO-driven content.Naturally, your ultimate goal is to get your content to the top of Page 1 search results.
WordPress and Search Engine Optimisation.Your Quick Start Guide To Effective SEO with WordPress.Read and watch the presentation.
Unfortunately, running a massive content marketing initiative with no central internal linking strategy in place had limited the spread of link authority throughout our website.Here are some highlights of internal link functionality:Opens pathways to web pages previously less accessible to search engine spiders.Helps organize web pages categorically based on the keyword used in the link’s URL and anchor text.Links in embedded plugins, such as Java or Flash.Not only does this increase user dwell time and session length, but the longer a user stays on your website, the more likely he/she is to complete a desired conversion.
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