Hi! Welcome to the Insider Advertising daily for August 6. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] Today's news: Disney Plus hits a new milestone but trails behind Netflix's revenue, salary data for top agency roles, and marketers weigh in on Microsoft's potential TikTok acquisition. Disney Plus' audience growth has wildly exceeded expectations but it brings in less than half the revenue Netflix does per subscriber Disney Plus hit 60 million subscribers nine months since launching, a milestone that executives originally thought wouldn't happen until 2024. However, Disney Plus' subscribers generate significantly less revenue per paying subscriber than rival Netflix. During the June quarter, Disney Plus' average revenue per paying subscriber was $4.62 while Netflix averages $10.80. Disney Plus' average revenue per user was also dragged down last quarter by its price point in India. Read the full story here. Top ad industry salaries, revealed: How much the biggest holding companies including WPP, Publicis, and Omnicom pay employees, from junior account directors to global creative leads Patrick Coffee dug into the US Office of Foreign Labor Certification's 2019 disclosure data to find out how much top roles are paid at the five largest ad holding companies: WPP, Publicis, Omnicom, IPG, and Dentsu. According to the data, a chief creative officer at WPP makes between $830,000 to $880,000 a year while a chief strategy officer at Omnicom makes between $300,000 to $500,000. The data looks at all foreign workers applying for both permanent green card visas and temporary H-1B, H1B1, and E-3 visas. It does not include every type of visa, pay rates for US-born employees, or compensation beyond base salaries. Read the full story here. Marketers warily continue to spend on TikTok but some are building escape clauses into their contracts because of the political uncertainty Dan Whateley and I looked at how agencies are reacting to Microsoft's reported acquisition of TikTok. Marketers said that they are not stopping ad spend but are reworking contracts with the possibility of moving spend to other platforms. Lyle Stevens, CEO of the influencer-marketing platform Mavrck, said that marketers are unlikely to cut ad budgets in the near term but could pull budgets if TikTok's ownership is not resolved by the time of the US elections and holiday season.  Microsoft has a mixed history with its advertising business and sold off most of it to AOL in 2015. However, an acquisition of TikTok could give the app some credibility with ad buyers, said Brendan Gahan, partner and chief social officer at ad agency Mekanism. Read the full story here. More stories we're reading: A YouTube creator explains Amazon's efforts to become a major player in the influencer business, from affiliate commissions to livestreaming (Business Insider) Houseplant sales are booming and so are 'Plantfluencers,' the social-media creators sharing plant tips, products, and content (Business Insider) The face of department stores is radically changing, and could soon look more like a warehouse than a boutique (Business Insider) As advertising plummets in Q2, NYT's total digital revenue exceeds print (AdExchanger) 'A significant uptick in deal flow': Why Europe is becoming a hotbed of ad tech innovation (Digiday) Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here. — LaurenJoin the conversation about this story » NOW WATCH: Why you don't see brilliantly blue fireworks
Aircards today announce the launch of an innovative WebAR retail experience alongside BON V!V Spiked Seltzer (AB InBev), across OOH locations in Venice Beach, Los Angeles and San Diego.Activated by a QR code scan, the experience enhances the mural graphics by showing immersive 3D content.Consumers are presented with a full 3D vending machine with interactive animations, enabling them to select and dispense their favourite flavour can of BON V!V Spiked Seltzer, entirely within web-based augmented reality.Alongside the 3D content, the experience also featured some key retail call-to-action integrations to drive success of the campaign.Nearby Store Locations: this experience featured a custom branded map with pins for every store location selling BON V!V Spiked Seltzer in the California area.By clicking any of the pins, the consumer is seamlessly transported to Google Maps navigation so that they can find the store and purchase BON V!V.Instant Online Purchase: this experience also featured an ecommerce integration with Instacart, giving the consumers the option to immediately purchase their chosen BON V!V Spiked Seltzer cans and receive delivery within a few hours.Consumer purchasing decisions are increasingly influenced towards brands who deliver more immersive, connected experiences through their products.Companies like BON V!V and AB InBev are at the forefront of innovating the retail experience, giving consumers a more seamless way to actually purchase the product that they see in any outdoor advertisement.This campaign featured also a secondary activation channel, afforded to BON V!V due to the outstanding versatility of WebAR.Consumers were able to activate the experience directly from a social media link and place the 3D content within their own setting, with exactly the same retail integration features as the augmented reality OOH activation.Aircards also integrated their standard analytics suite into this experience, which included in-depth user engagement and geo-location analytics.This enabled BON V!V to directly compare the engagement and performance of the Los Angeles and San Diego out-of-home ad placements.
The final report will add the analysis of the Impact of Covid-19 in this report Global Application Performance Management Market.Market OverviewIn its research report, Market Research Future (MRFR), emphasizes that the global application performance management market 2020 is expected to grow exponentially over the review period, securing a substantial market valuation and a healthy 13.5% CAGR over the review period.FREE PDF @https://www.marketresearchfuture.com/sample_request/5292Drivers and RestraintsAs of 2013, the global application efficiency market is seeing a increase in player numbers, providing clients with varied services and functionalities.In addition, the market being studied changes from on-premise deployment in large organizations to on-cloud or hybrid delivery models due to evolving application use, growing recognition among smaller companies, and demand for cost-effective systems.For example, the application output affects user experience, while business analysis can help decide peak times or exit points.The holistic approach to application performance management systems has increased the multiplicity of functionalities, thereby providing a major boost to the studied industry.The market being studied depends primarily on two factors-efficiency output at the end of the user (based on the response time) and peak load handling, which has contributed to its significant integration into public-facing networks, such as social media and media and entertainment applications.But performance and usability problems with generic solutions have questioned their widespread adoption, and there is still a strong demand for customer-specific customized solutions.Segmental AnalysisThe global application performance management market is analyzed on the basis of platform, deployment, vertical, organization size, access type, and region.Based on deployment, the segment is further segmented into cloud, on-premise, and hybrid.
The coronavirus decimated the retail industry's ability to gather data on their customers, including their purchasing habits. Not having that kind of data can hamper a retailer's ability to plan out inventory or marketing campaigns.  But as more consumers pivot to digital channels amid the outbreak, video and audio may become the richest stream of information available to help companies better gain insight into their customers.  AI-backed analytics firm Medallia is poised to capitalize on that trend with a string of recent acquisitions.  "People are beginning to wake up to the connective tissue that is customer and employee feedback," CEO Leslie Stretch told Business Insider.  Visit Business Insider's homepage for more stories. It's hard out there for a retailer.  The industry was one of the most impacted by the sudden impacts of the novel coronavirus pandemic — which forced many stores to close nearly overnight, even as they immediately pivoted to the online shopping models that became their only way to reach customers.  Some of the most devastating effects of the pandemic on the industry happened behind the scenes, however. The outbreak significantly impacted the ability for retailers to gather data to predict future shopping habits — an important tool that informs which and how many products they should keep in stock. With consumer shopping habits changing so quickly, retailers were left without the information they needed to see if the trends were long-term or just a blip. And with many stores still closed and in-person shopping still recovering, companies have to rely on historic data to power the artificial intelligence-backed analytics tools that help them make those important decisions around inventory, promotions, and other critical operational and marketing efforts.  But that older data is quickly becoming useless as a prediction tool, and businesses are scrambling to figure out how to replace it. The answer for the industry may be found in voice, video, and other information gathered from digital channels, according to Medallia CEO Leslie Stretch.  Digital is "now 100% of their business and they hadn't implemented effective feedback mechanisms to capture the voice of their customers," he told Business Insider. "People are beginning to wake up to the connective tissue that is customer and employee feedback." With a market cap of roughly $4.3 billion, Medallia helps clients like Macy's, Sephora, and Marriott by bringing in information from those channels and organizing it to help them gain better insight into their customers. And it doesn't just focus on retail. Among other applications, Medallia's offerings can be used to help insurance companies improve customer interactions with its agents by analyzing online chats or voice calls.  Stretch called feedback data — like social media posts or customer service call logs — the "big, misunderstood gold mine of information" and critical to companies trying to build a "digital twin" of their customers, referring to the concept of distilling an individual consumer's behavior into a slew of data points that can be analyzed.  "People are searching for tools, techniques, and technology to create and build out that dynamic, animated picture of the customer so that they can understand the customer in the absence of their traditional methods," he said.  That's where Medallia believes that it is poised to shine. The company uses proprietary AI technology to gather that information from a slew of sources. And with a string of recent acquisitions, it believes that it's now able to capitalize on the big shift towards digital. Analyzing video and audio data streams  Now, Medallia is able to add audio and video to the existing feedback data it already analyzes, creating the opportunity for " tens of thousands, hundreds of thousands, or millions" more touchpoints, according to Stretch — particularly as the pandemic accelerates usage of voice and video channels.  Say a customer is talking to a customer service agent over the phone. A system from Voci Technologies — which Medallia acquired in April — can immediately translate that to text that can then be analyzed. When that is combined with thousands of other similar calls, companies can begin to extrapolate trends that can be used to inform decision-making.  Voice data "tends to be richer and it tends to be denser. You get 10-to-15-to-20 times more information on a simple text interaction," he added.  And now, as more people flock to online chat services like Zoom, there's an immense opportunity to analyze those streams to extract information like a customer or employees facial emotion or physical movements. Using technology from LivingLens, a company that Medallia purchased in February, that data can be used to create a more powerful profile of that person. But it's use cases go beyond just the consumer landscape. Insurance companies and other firms could use it to remotely analyze or inspect a property in order to build a new policy. Airbnb, for example, is an existing customer of LivingLens.  "We're looking for all kinds of rich data that could inform us about the state of mind, the frame of mind of the consumer, or hone in on the key words, the things that they're saying, and their expressions too," said Stretch. SEE ALSO: A top exec at Softbank-backed robotics startup Brain Corp says the pandemic has made customers 'less afraid of the impact of robots' as they help workers clean and restock shelves at stores like Walmart and Kroger Join the conversation about this story » NOW WATCH: July 15 is Tax Day — here's what it's like to do your own taxes for the very first time
Twitter fixed a vulnerability in its Android app that could have given intruders access to private user data if exploited, the company said. Twitter said there's no evidence this vulnerability has been exploited, and it's only said to impact 4% of those using Twitter on Android. The social media company is urging those who may be impacted to update their Twitter app for Android. The discovery comes after Twitter suffered a massive attack in July that saw the accounts of celebrities, politicians, and companies overtaken as part of a bitcoin scam. Visit Business Insider's homepage for more stories. Twitter fixed a vulnerability in its Android app that if exploited could have enabled hackers to access a user's private data, such as direct messages, the company said on Wednesday. The issue was related to an underlying issue with the Android operating system, and the company says that only 4% of Twitter users on Android are expected to have been vulnerable. It's Twitter's understanding that the other 96% of Android device users already have a security patch installed that protects against this bug. The issue did not impact Twitter's website or its iOS app, the company said. Twitter said it has found no evidence that the hack has been exploited, but it's urging those who may be vulnerable to update their Twitter app. The company will also notify users who may have been impacted. Additionally, it's adding "extra safety precautions" that extend beyond Google's standard Android protections to prevent such security issues in the future. Twitter didn't provide many details on how the attack would work. It only said that malicious actors could use an app installed on a user's device to access private data by circumventing an Android system permission. In addition to sending notifications to those who may have been vulnerable, Twitter also sent this message to users on Wednesday.  The revelation comes on the heels of a massive Twitter hack last month, in which dozens of high-profile accounts had their accounts taken over as part of a bitcoin scam. Those impacted by the July attack included former president Barack Obama, Tesla CEO Elon Musk, and rapper Kanye West. A Florida teen was arrested on 30 charges related to the hack, which was executed through a social engineering attack used to gain access to internal systems and tools. Federal prosecutors have also charged two others in connection with the scheme.SEE ALSO: Apple will start making its own chips to enable iPhone apps to run on future Mac computers. But developers say pulling that off may not be so easy. Join the conversation about this story » NOW WATCH: What makes 'Parasite' so shocking is the twist that happens in a 10-minute sequence
Tinder does not notify users of screenshots taken by others, unlike apps like Snapchat. This means that you can take screenshots of profiles and conversations on Tinder without the other person being notified.  You should always remember, though, not to share anyone else's personal information online without their consent. Visit Business Insider's Tech Reference library for more stories. The widespread use of Snapchat has acclimated most social media users to the concept of the screenshot notification. If you're a Tinder user, there have probably been multiple occasions in which you wanted to take a screenshot of something on the app.  Maybe you had a conversation with a match that was too funny not to save — after all, on the off chance that you get married, that conversation will be a great relic to show your future grandchildren, right?   Or, maybe you've had an unsettling conversation that you want to share with a friend to get validation or a second opinion on your interpretation. It may even be something as simple as trying to decide how to swipe on someone you're not sure about, and wanting to get a friend's advice on their profile.  Regardless of the reason, you may have felt hesitation about screenshotting any part of an interaction on Tinder, worrying you may ruin your chances with the person you're screenshotting if they see that you're doing it. Tinder does not notify users of screenshots The good news on that front, though, is that Tinder doesn't notify anybody when you take a screenshot, unlike apps like Snapchat (and Instagram, in one instance). You can capture anything on the app and save it, and nobody will know. You can take a screenshot on almost any device, such as your Lenovo, HP, Dell, Windows, or Mac computer, or on your Google Pixel, iPhone, or Galaxy S10 mobile device.  Now, it's important to remember that you should be careful with how you use this power.  You should never expose someone's personal information without their permission, and just because Tinder doesn't notify them doesn't mean they can't find out another way if you post about them online or share their messages or profile with a large group. If you want to post a funny or creepy conversation on social media, do the polite thing and censor the person's personal information out of the picture. Related coverage from Tech Reference: How to cancel your Tinder subscription on an Android device in 2 different ways How to connect your Spotify account to your Tinder profile to display your music taste How to screenshot on a Chromebook in 2 different ways, and then open those screenshots later 'Does Instagram notify you of screenshots?': Here's what you need to know How to take a screenshot on your Apple Watch, and find those screenshots in the Photos app on your iPhone SEE ALSO: I tested the Samsung Galaxy S10 Plus for 2 months, and it made me question everything about my 'iPhone or nothing' mentality Join the conversation about this story » NOW WATCH: Here's what it's like to travel during the coronavirus outbreak
TikTok's parent company ByteDance is facing increased pressure to cut ties with the viral video app, as President Donald Trump has threatened to ban TikTok unless ByteDance divests. Microsoft is in talks to buy TikTok's operations in the US, Canada, Australia, and New Zealand, and says it expects to reach a conclusion by September 15th. Of course, TikTok could also find another buyer. If the talks fall through by that date, Trump has said he would ban the app. If the companies make a deal, the acquisition will be complicated, but Microsoft is less likely to face roadblocks from the Trump administration and antitrust regulators in the process. Here's what we know about why Microsoft is the most likely buyer, what happens to TikTok if it goes through, and other questions you may have about the deal-in-progress. Visit Business Insider's homepage for more stories. The word is out: Microsoft is exploring a deal to viral video app TikTok's operations in several countries including the US as its Chinese parent company ByteDance faces increasing pressure from the Trump administration. News broke Friday President Donald Trump was planning to order ByteDance to divest its stake. Soon after, reports emerged Microsoft was an interested suitor, followed by confirmation from the company itself. Now, ByteDance and Microsoft will have until September 15 to reach a deal — at which point Trump says he will take action to ban the app in the US entirely (though it's not clear how, exactly, he'd do that).  The deal raises a lot of questions, not all of which have readily-apparent answers.  Here's what we know about the deal so far: Why is Microsoft the most likely buyer? First and foremost, while Microsoft is widely considered the leading candidate to buy TikTok, and the only one that has publicly stated its interest, nothing has yet been set in stone and another company could still come in and snap it up. Rumors of other interested parties include Google, Facebook, and Apple — the last of which has since denied such reports. It's still unclear how the talks between Microsoft and TikTok began, but there are several serendipitous factors at play that could give the tech titan an edge in these talks. Only a handful of companies could afford to acquire TikTok in the first place. The app as a whole is said to be worth between $30 billion and $50 billion. However, Microsoft is apparently only bidding for a portion of TikTok's business — specifically, its operations in US, Canada, Australia, and New Zealand.  Given that the TikTok deal is only for a relatively narrow slice of the business, Microsoft — or any other buyer — is likely to pay less than those figures, especially since ByteDance is also likely feeling the heat from Trump to sell by the September 15 deadline. While the US is one of TikTok's biggest markets, users in the four countries in question only comprised 10.3% of TikTok downloads in the last 30 days, according to data provided to Business Insider by app analytics firm Sensor Tower. In fact, CNBC reported Wednesday the TikTok deal could be worth between $10 billion and $30 billion. CBNC also reported Microsoft has agreed to bring TikTok's code to the US from China within a year, an engineering feat that would be out of reach for most other companies. And of the deep-pocketed tech giants, Microsoft is perhaps the least likely to face any political consequences or regulatory blowback on the deal, given how it's largely managed to stay above the fray when it comes to disputes between Big Tech and the Trump administration. To that point, Microsoft, the second-most valuable tech company in the world was notably absent last week when CEOs of Apple, Amazon, Facebook, and Google testified before Congress about how their market dominance and business practices might harm competition. That lack of scrutiny might mean Microsoft could get the deal done with minimal antitrust roadblocks to overcome.  Meanwhile, there are important links between Microsoft and TikTok. ByteDance founder Yiming Zhang did a brief stint at Microsoft, but perhaps more significant is that TikTok's Global General Counsel Erich Andersen, who just joined the company this year, is a 25-year Microsoft veteran who worked closely under the company's president and chief legal officer, Brad Smith. What Microsoft plans to do with TikTok is still the source of speculation, especially given CEO Satya Nadella's historic focus on cloud computing and productivity. However, analysts recently told Business Insider the acquisition could be an opportunistic play for Microsoft to bolster its consumer business and gain favor among younger generations. What exactly would Microsoft get for its money?   In a statement about its discussions with ByteDance, Microsoft said a "preliminary proposal" for the deal would see the company buy TikTok's operations in the US, Canada, Australia, and New Zealand. Microsoft would own and operate TikTok in those countries, although the company said it may invite other American investors to acquire minority stakes in its portion of the business. But a complete divorce between ByteDance and TikTok would likely also apply to its employees and internal operations, presenting a complex challenge for the buyer.  According to The Information, ByteDance engineers based in China are responsible for the underlying software and infrastructure across the company's more than two dozen apps, including TikTok. The few US-based engineers TikTok has hired report to senior executives in China, as do some managers working on TikTok's US ad business. Whoever buys up TikTok will be tasked not only with bridging those technological gaps, but with filling the gaps that could open up in TikTok's workforce. It could take TikTok at least to half a year to hire the hundreds of employees they need to replace, the Information estimates. In any case, the terms of the deal will be subject to approval from CFIUS and Trump. What is CFIUS, and why is it investigating TikTok in the first place? Lawmakers have long raised concerns over the connection between ByteDance and China, and whether the Chinese government can access user data or influence content moderation. A formal national security review of the app was launched in November 2019 by the Committee on Foreign Investment in the United States — better known as CFIUS (pronounced "siff-ee-yuss). CFIUS, an interagency body under the government's executive arm, is tasked with investigating the transactions of American companies that involve foreign businesses for potential national security risks. The US Department of the Treasury earlier this year published new regulations intended to strengthen the committee's ability to address national security concerns. The relevant CFIUS review focuses on ByteDance's 2017 acquisition of Musical.ly, a popular US-based social network that preceded TikTok and was later merged into TikTok in the US. The US government argues it has jurisdiction over the deal because ByteDance didn't get approval from CFIUS at the time of the Musical.ly acquisition. There are some notable instances where Chinese companies sold their stakes in US companies following a CFIUS investigation. Earlier this year, Chinese company Kunlun sold LGBTQ dating app Grindr for $608.5 million after CFIUS said its ownership of the company was a security risk. In 2019, CFIUS required online health startup PatientsLikeMe to find another buyer for the majority stake it sold to a Chinese company called iCarbonX. Microsoft and ByteDance informed the committee they plan to explore a deal involving Microsoft's purchase of TikTok's operations in the US, Canada, Australia, and New Zealand. Microsoft said it may invite other American investors to acquire a minority stake in TikTok. What happens if CFIUS approves a TikTok acquisition? Trump has given ByteDance a deadline of September 15 to hammer out a deal in which TikTok's US operations are sold — whether that buyer is Microsoft or somebody else. If a deal isn't reached by that date, Trump has said that he will act to ban the TikTok app entirely in the United States (though it isn't clear how he would accomplish that). If ByteDance reaches a deal, it will go through another CFIUS review and, concurrently, a Justice Department antitrust review. That review is expected to be a quick process, unless a direct TikTok competitor like Facebook, Google, or Snap are involved, according to experts consulted by Business Insider. But even if CFIUS approves a TikTok acquisition, it's unclear how Trump will respond. Trump initially disproved of such a sale, and insisted on pushing for a complete ban of the app in the US. However, Trump's stance has apparently since softened: He told reporters Monday he would approve of such a deal to acquire TikTok's US operations. What happens if TikTok's sale falls apart? Trump hasn't completely let go of choosing the nuclear option by enacting an outright ban of TikTok in the US. Trump told reporters Monday he would give ByteDance until September 15 to hammer out a deal with a US buyer — or he would ban TikTok in the country entirely. If discussions with Microsoft were to fall through, however, it's unlikely TikTok would struggle to find another interested buyer. Despite the political firestorm around it, TikTok is one of the hottest and most influential platforms in the social sphere, with a reported 100 million monthly users in the US. However, any other buyer would likely be not as well-equipped as Microsoft to face the Trump administration's concerns over the deal. A group of ByteDance's US investors expressed early interest in buying a majority stake in TikTok, but those talks are said to have fallen apart over concerns that such a takeover "wouldn't pass muster with the Trump administration." Can Trump ban TikTok in the US? A US-wide ban on a smartphone app would be an unprecedented move. Despite Trump's repeated claims he's pursuing an outright ban, it remains unclear what power or authority he has to do so, experts told Business Insider.  "He can't outright 'ban' TikTok itself," Kyle Langvardt, a law professor at the University of Detroit, told Business Insider. "But he can interfere so heavily with TikTok's business that an American TikTok clone will replace it." Additionally, TikTok's classification as "software" could mean the platform is covered by the First Amendment, making a ban a violation of American's freedom of speech. "Banning" an app is a complex process: Even if the US government could get TikTok removed from Google and Apple's smartphone app stores, there are millions of users who already have the app on their phone.  The Verge's Adi Robertson reports a more intense nationwide ban would have to happen at the "network level" by blocking communication between TikTok servers and US users. This is the same method the Chinese government uses to block popular platforms, like Facebook and Google, behind its "Great Firewall" of internet censorship. All of that combined would make a full ban of TikTok a tall order. Are you a Microsoft employee with insight to share? Contact reporter Ashley Stewart via encrypted messaging app Signal (+1-425-344-8242) or email ([email protected]sinsider.com). Are you a TikTok or ByteDance employee? Contact reporter Paige Leskin at [email protected] using a non-work device. Open DMs on Twitter @paigeleskin.SEE ALSO: Inside the rise of TikTok, the viral video-sharing app that Trump is trying to order its Chinese parent to sell Join the conversation about this story » NOW WATCH: Why electric planes haven't taken off yet
The trick is to find the best and result oriented digital marketing agencies in India to avail the services.Here you can find the detailed list of social media agencies in India.Click here to get the best services from the top 700.
The geofencing market is gaining traction, due to the widespread adoption of mobile phones and the increase in internet penetration across various geographies.Penetration of latest technologies, rise in the use of spatial data, increasing applications in numerous industry verticals, and higher adoption of location-based applications among consumers are some of the other factors contributing to the growth of the overall geofencing market.MarketsandMarkets forecasts the global geofencing market size to grow from USD 542.7 Million in 2017 to USD 1,825.3 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 27.5%.Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=209129830North America is expected to have the largest market share and dominate the geofencing market during the forecast period.The region has the presence of major sustainable and well-established economies who invest substantially in Research and Development (R) activities, thereby contributing to the development of new location-based technologies.These technologies complement the growth of the geofencing market.The region comprises countries such as the US and Canada, which are witnessing the significant adoption of geofencing solutions.Growing trends such as Know Your Customer (KYC), the rise in the use of smartphones, and the increase in the use of social media platforms have resulted in the tremendous growth of technology adoption in this region.
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The Electronic Frontier Foundation (EFF) has suggested banning the controversial social media app TikTok would violate the First Amendment of the US Constitution.
Good news for all the Spotify Premium members out there.Recently, Spotify has launched a new feature with which the premium membership holder will be able to host a Group Session with any five Spotify users anywhere around the world.Another exciting feature that your friends can have is that they can scan the code that generates on your phone and enjoy the same kind of access to the Spotify app.Initially, the app asked all the joining members to scan the code via the phone of the host or a screenshot, but for this, all the joining members we’re required to be in the same place or location to stream on Spotify.However, recently, Spotify has added the option of link sharing for Group Sessions instead of scanning any code.The host will just have to send you the link through any social media or text message, and when you get the link, you can easily access and control Spotify.Each member can play a new song, pause the old one, or select any other song easily.Click on the Now Playing button that you will find just above the home button bar and press the Connect option from the bottom left side of the interface.
A smartphone is a valuable asset to us; it holds our private data, bank/card details, social media accounts, videos, and photos.Focusing on a privacy-centric phone may lose out the support of these apps and features.However, if privacy is the main focus of your smartphone bing decision, we’ve listed some of the most secure phones for privacy.Purism Librem 5Purism is a social purpose based corporation that is known to produce Linux-based privacy-centric computers for a long time.The Librem 5 features three handy kill switches to instantly disable the microphone and camera, remove the power supply from Bluetooth and Wi-Fi adaptors, and turn off all sorts of network connectivity (along with GPS).Fairphone 3Fairphone 3 is a smartphone that is based on Android.Repairability and supply chain are the two major focuses of this device.Once you get the device, you’re free to choose from a list of 17 operating systems currently supported by the Pinephone.Apple iPhone 11This one needs no introduction.
A new analysis of political social-media posts found more TikTok videos supporting Republican causes than Democratic ones. Researchers at the Technical University of Munich study reviewed more than 7,000 videos created mostly from last October to this past February. They found a larger number of Trump-supporting videos, suggesting that TikTok is ripe for Republican political targeting. Trump risks undermining youth support, however, with his threats to ban the app — owned by the Chinese company ByteDance — if it is not sold to a US firm by mid-September. Visit Business Insider's homepage for more stories. He's spent tens of thousands of dollars calling TikTok a Chinese state plot and has threatened to ban the app in the US — but President Donald Trump may well be cutting off the rare platform that supports him. Research by academics at the Technical University of Munich has found that Republicans outnumber and outproduce Democrats when it comes to political content posted on TikTok. A peer-reviewed analysis of thousands of videos posted to TikTok before February using political hashtags, presented at the Web Science conference in July, found 60% more videos were created by Republican-leaning users than Democratic ones. "On Twitter one would suspect there were more left-leaning users and more of the right-leaning ones have migrated to Gab and other platforms," says Juan Carlos Medina Serrano, one of the authors of the paper. "But on TikTok there were a lot of Trump-supporting videos." Republican-supporting TikTok creators were more prolific than their left-leaning peers, with about 2,000 Trump-supporting TikTokers recorded, compared with roughly 1,250 Democratic TikTokers. The sample size of videos is relatively small — 7,825 videos in all — demonstrating the relatively small scale of political discourse on the app before the presidential campaign truly took off. Videos were gathered by searching for #republican and #democrat, and finding associated duets of the videos. "You see political communications [on TikTok] are often debates on duets," Serrano says. "Older users are doing a video, then 14 or 16-year-olds are commenting on those videos and you see those cross-generational communications you wouldn't normally have. At a Sunday dinner your 14-year-old nephew wouldn't start talking politics with their uncle." The political wisdom of Trump attacking TikTok, a platform where the Republican Hype House, a collection of right-wing creators trying to capture a young audience for the president, has nearly 800,000 followers, may be questionable. "TikTok users are like generation Z pundits," Serrano says. "They want to discuss political topics because they know it goes viral – and Trump himself is viral gold." It's for that reason that a ban of the kind Trump has threatened might actually hurt him. "By outright banning TikTok, Trump would be cutting off what would appear to a politically active platform for the conservative movement," says Steven Buckley, an associate lecturer at the University of the West of England. "And he would do this simply because some teens and Sarah Cooper made him look silly." Sarah Cooper is the US comedian who has shot to fame with her parodies of Trump on TikTok. Buckley believes some of Trump's vitriol may be a hangover of TikTok users claiming to have helped inflate turnout expectations at Trump's attempted comeback rally in Tulsa, Oklahoma, earlier this summer. There are indications that America's teenagers are also planning to punish Trump for his threats against TikTok by ordering campaign packs, with the intent of duping the campaign on how many supporters it actually has. "If Republican lawmakers actually understood TikTok and saw the value it could provide for their campaigns in terms of youth outreach — a demographic they tend to fare poorly in — they would likely be against Trump's desire to ban it," Buckley adds. That's something Serrano agrees with. "I think Trump's not aware of how popular he is on TikTok," he says. "If he would be aware, he would consider not banning it because most of the younger generations there are supporting him and doing free advertising."Join the conversation about this story » NOW WATCH: Pathologists debunk 13 coronavirus myths
Global Mineral Sunscreen Market: Global Industry Analysis 2015-2019 & Opportunity Assessment 2020-2030A recent market study published by Future Market Insights on global mineral sunscreen market offers global industry analysis for 2015-2019 & opportunity assessment for 2020-2030.After conducting a thorough research on the historical, as well as current growth parameters, the growth prospects of the market are obtained with maximum precision.Market Segmentation                          The global mineral sunscreen market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.Skin TypeDryOilySensitiveUpright/Non-Portable garment steamerFor more insights into the market, request a Sample of this Report @ https://www.futuremarketinsights.com/reports/sample/rep-gb-12226 Sun Protection FactorUp to 29 SPF30 SPF – 49 SPF50 SPF – 69 SPF70 SPF and moreConsumer OrientationMaleFemaleUnisexNatureNaturalOrganicSyntheticPrice RangeEconomy/ Mid-RangePremiumAgeAdultChildrenSales ChannelDirectIndirectSupermarkets/HypermarketsConvenience StoresIndependent Small StoresDiscounted StoresOnline Sales ChannelOthersRegionNorth AmericaLatin AmericaEuropeSouth AsiaEast AsiaOceaniaMEAReport ChaptersChapter 01 - Executive SummaryThe executive summary of the mineral sunscreen market includes the market country analysis, proprietary wheel of fortune, demand-side and supply-side trends, opportunity assessment, and recommendations on the global mineral sunscreen.Chapter 02 – Market OverviewReaders can find the detailed segmentation and definition of the mineral sunscreen market in this chapter, which will help them understand basic information about the mineral sunscreen market.Readers can also find information on the impact of the pandemic on various sectors such as manufacturing and supply chain across the globe.Chapter 05 – Impact of Covid-19 on Industrial MarketThis chapter provides in-depth analysis of progression by phase and response.It shows the shift in consumer spending and answers questions pertaining to winning and losing segments.Chapter 07 – Adoption Rate of Mineral SunscreenThe chapter highlights the adoption rate of mineral sunscreen.It assesses the rise in OTC demand vs. prescribed demand.Chapter 08 – Brand Mapping AnalysisThis section provides an in-depth brand mapping analysis, brand loyalty mapping, and top of mind mineral sunscreen brands, positioning the key sales differentiator and many others.Chapter 09 – Key RegulationsThis section provides an explanation of the key regulations present in the packaging and labelling industry that have to be adhered for safety purposes.Chapter 10 – Global Mineral Sunscreen Market Demand Analysis 2015-2019 and Forecast, 2020-2030This section provides detailed analysis of the historical mineral sunscreen market volume, along with an opportunity analysis of the future.Moreover, it will help readers understand key trends followed by leading manufacturers in the mineral sunscreen market.Chapter 14 – Consumer Sentiment AnalysisThis chapter highlights which specific brand preferred by the consumers and why, factor influencing market behavior, which mode of advertisement is more preferred by the vendors, key challenges associated with the market suppliers, and many others consumer sentiment analysis.Chapter 15 – Social Media Sentiment AnalysisThis section of the report highlights the consumer perception for target products on social media platforms, trending brands, trending #hashtags, trending subject titles and many others social media sentiment analysis.Chapter 16 – Global Mineral Sunscreen Market Analysis 2015-2019 and Forecast 2020-2030, by Skin TypeBased on skin type, the mineral sunscreen market is segmented into sensitive, normal, oily, and dry.Chapter 17 – Global Mineral Sunscreen Market Analysis 2015-2019 and Forecast 2020-2030, by Sun Protection FactorOn the basis of sun protection factor, the market is segmented into up to 20 SPF, 30 SPF to 40 SPF, 50 SPF to 69 SPF, and 70 SPF and more.Chapter 18 – Global Mineral Sunscreen Market Analysis 2015-2019 and Forecast 2020-2030, by Consumer OrientationOn the basis of consumer orientation, the global market for mineral sunscreen is segmented into male, female, and unisex.Chapter 19 – Global Mineral Sunscreen Market Analysis 2015-2019 and Forecast 2020-2030, by NatureThis chapter provides detailed analysis of segmentation of the market on the basis of nature, which includes natural, organic, and synthetic.Chapter 20 – Global Mineral Sunscreen Market Analysis 2015-2019 and Forecast 2020-2030, by Price RangeBased on price range, the mineral sunscreen market is segmented into economy/ mid-range and premium.
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Mukbang is a massively popular video genre that combines the atmosphere of a friend's dinner with the shock appeal of binge eating.
The global internet advertising market size is expected to retain a high CAGR throughout the forecast period.Widened scope of E-commerce and digital platforms with customized ad features have made easy for online players to target audience and convert them into potential leads.This has further resulted into extrapolation of lucrative insights for consumer journey and drive ad intent for users.The drivers to the Internet advertising market comprise increase in competition between social media channels, internet startups, and mobile platforms.Digital video ads have gained the second leading position owing to increase in demand for short films to create brand awareness.Based on applications, the Internet advertising market has been segmented as automotive, retail, financial services, consumer goods, telecom, and entertainment.For instance, online grocery gained a high impetus in the past few years owing to high customer engagement via advertisement analytics.Celebrity endorsements are the major driver to boost the growth for entertainment category.Browse the Full Global Internet Advertising Market - Global Scenario, Industry Outlook, Analysis, Size, Trends and Forecast, 2013 To 2028 Report at - https://www.radiantinsights.com/research/2013-2028-report-on-global-internet-advertising-marketBased on region, the Internet advertising Industry has been segmented as North America, South America, Europe, Asia Pacific, Middle-East, and Africa.
Plastic Surgery & Integumentary System Procedures Market: By Procedure (Biopsy, Culture and Sensitivity), Operating Areas (Eyelids, Breast), Applications (Allografts, Autografts, Infections), End-Users (Hospital, Clinics) –Global Forecast Till 2022 Market Analysis The Plastic Surgery Integumentary System Procedures Market is predicted to grow at a healthy CAGR between 2016-2022, states the latest Market Research Future (MRFR) report.Plastic surgery, simply put, is a medical process to restore, correct, or alter skin on different parts of the body.On the other hand, the integumentary system, simply put, is an organ framework that includes skin as well as its extremities, which protects the body against various forms of damages.It is mostly done for skin cancer, herpes, rabies, athlete’s foot, rubella, psoriasis, acne, rash, sunburn, and infection.Various factors are propelling the plastic surgery and integumentary system procedures market growth.These factors as stated by the latest Market Research Future report, include growing demand for procedures especially cryosurgery, chemobrasion, and laser therapy, the influence of social media, increasing media exposure, increasing rates of obese people, advancements in technology in surgeries, increasing demand for retaining beauty and youth, and increasing geriatric population.On the flip side, the soaring cost of these procedures may deter plastic surgery and integumentary system procedures market growth over the forecast period.Market SegmentationThe MRFR report offers a wide segmental analysis of the on the basis of plastic surgery and integumentary system procedures market based on end user, application, operating area, and procedure.Based on the procedure, the plastic surgery and integumentary system procedures market is segmented into skin tests, culture and sensitivity, incisional biopsy, excisional biopsy, and prefilled syringe biopsy.Based on the operating area, the plastic surgery and integumentary system procedures market is segmented into skin, nose, breast, subcutaneous tissue, and eyelids.Based on application, the plastic surgery and integumentary system procedures market is segmented into augmentation, skin cancer, athlete’s foot, infection, autograft, allograft, and skin grafts.Based on the end user, the plastic surgery and integumentary system procedures market is segmented into research institutes, research laboratories, and hospitals and clinics.Request For Free Sample Copy :https://www.marketresearchfuture.com/sample_request/4630Regional AnalysisBy region, the plastic surgery and integumentary system procedures market report covers the latest trends and growth opportunities across Europe, North America, the Asia Pacific, and the Middle East and Africa.Factors pushing the growth of the plastic surgery and integumentary system procedures market in the region include growing demand for cosmetic procedures, highest expenditure by government sectors on the healthcare sector, consumers changing lifestyle, growing senior population, growing awareness about surgical procedures, and early adoption of new medical technologies.The plastic surgery and integumentary system procedures market in Europe is projected to have the second-largest share during the forecast period.
The Snapchat app has become noiseless famous for representing new, mobile-friendly for social media and gives less stress on users who work together with visual stickers and other Augmented reality apps and objects.Read more - http://www.getmyappz.com/blog/snapchat-launched-new-ar-effect/
The Trump administration is forcing TikTok to sell off its US business by September 15 or else face a ban, accusing it of posing a privacy and national security threat because it is owned by a Chinese company. The administration has explicitly claimed TikTok spies on people but has never offered public evidence. Experts diving through TikTok's code and policies say the app collects user data in a similar way to Facebook and other popular social apps. Google and Facebook by comparison almost certainly hoover up more user data than TikTok through their sprawling number of apps and services — but get less US political scrutiny on privacy. Visit Business Insider's homepage for more stories. TikTok, the video-sharing app whose meteoric rise amongst teenage users has made it a challenger to the likes of Facebook, is under siege in the US thanks to its Chinese roots. After months of sustained political pressure from lawmakers and President Trump, TikTok's parent firm ByteDance is now in talks with Microsoft (and reportedly other US bidders) to sell its US business. And in the background, the Trump administration has threatened to ban TikTok altogether, has run ads claiming it spies on people, and also demanded that the US Treasury get a big cut of any sale of the app. The spying claims have hit home for some high-profile users, with online gaming megastar Tyler "Ninja" Blevins announcing he was deleting the app in July over privacy concerns. But is TikTok actually any worse for snooping in your personal data than social media platforms like Facebook and Google? According to the experts, evidence suggests the answer is no. In terms of the data TikTok says it sucks up, it doesn't appear to be any worse than Facebook Zoé Vilain, chief privacy and strategy officer at privacy app Jumbo told Business Insider that looking at TikTok's privacy policy, it was no more intrusive than Facebook's. "From what I see from the privacy policy, and in comparison with the privacy policies of Facebook and Instagram, I don't really see much difference. "Basically they are saying that they are using your usage data, behavior data, preferences, friends, contacts, to provide you with their service, to customize the service, and of course to do targeted advertising [...] this is exactly what Facebook is doing and Instagram is doing too," said Vilain. Vilain pointed out that the main difference between TikTok and Facebook or Instagram is in the kind of data users are routinely plugging into the app, as TikTok relies on video. "I think the main difference is that people are recording themselves and this is being recorded," she said. There's also the fact TikTok is popular with younger folks. "Also it's mainly used by teenagers, who are maybe less aware and less concerned about what they are sharing," Vilain said. The FTC fined TikTok $5.7 million in February 2019 for inadequately protecting the privacy of its underage users, and on July 7 the agency announced it was looking into allegations that the company continues to violate children's privacy on the app. In terms of how TikTok handles your data, it doesn't look any more suspicious than other social media As the reports about the US forcing TikTok to hive off its American business began to swirl in early August, security researcher Baptiste Robert decided to do a deep-dive into what data TikTok sends back to its servers in an attempt to cut through the geopolitical rhetoric. Reverse-engineering an app like TikTok's is not an easy task, and Robert is publishing a series of posts about his findings. TikTok analysis in progress. It’s time to stop this non sense and put facts in the center of the discussion pic.twitter.com/CUpEbA6f9w — Elliot Alderson (@fs0c131y) August 2, 2020   In his first post, Robert noted that a single report can't be expected to definitively prove whether or not TikTok poses a national security threat given it uses millions of lines of code. But he also didn't find anything suspicious. "As far as we can see, in its current state, TikTok doesn't have a suspicious behavior and is not exfiltrating unusual data. Getting data about the user device is quite common in the mobile world and we would obtain similar results with Facebook, Snapchat, Instagram and others," Robert's report concluded. There are still 'legitimate concerns' around TikTok's lackluster security Business Insider spoke to iOS developer Talal Haj Bakry, who in March along with developer Tommy Mysk discovered a security flaw in TikTok which meant it was able to access iPhone users' clipboards without their permission, essentially meaning TikTok could read any text the user has copied. The researchers noted that this could be as mundane as a shopping list or more serious data like passwords or financial information. Subsequently LinkedIn and Reddit's apps were also discovered to be reading iOS users' clipboards, and all three companies have now altered their code after Apple started cracking down on the practice with its iOS 14 update. A TikTok spokesperson said the reason the app was reading clipboards was to identify "repetitive, spammy behavior," and the company has submitted an update to the App Store getting rid of this feature. In April Bakry and Mysk also discovered a vulnerability in TikTok which meant users' uploaded videos could be intercepted and even replaced. This vulnerability was the result of TikTok using insecure HTTP connections to download videos from its servers. "All other social media apps have long made the switch to secure HTTPS for all network connections, in effort to protect user privacy and data integrity. "Such a basic security failing does not inspire confidence in TikTok's ability in protecting their users' data, and exposes a lax attitude towards security," Bakry said. A TikTok spokesperson told Business Insider: "TikTok prioritizes user data security and already uses HTTPS across several regions, as we work to phase it in across all of the markets where we operate." Bakry thinks TikTok's Chinese roots could be part of the reason it's playing catch-up on security. "What makes TikTok stand out are the differing data privacy laws and security standards between China and other parts of the world. In the US and Europe, there are various laws and regulations in place to protect end-user privacy," Bakry said. "China is only recently catching up in creating data privacy laws, but it remains to be seen how effective these new laws will be when put in practice." Bakry said there are "definitely legitimate concerns" around TikTok's security. "Whether it's intentional or merely the result of move-fast-and-break-things, the inadequate security of social media apps can pose a serious threat. These apps collect massive amounts of data from their users, and they become prime targets for bad actors seeking to steal information," he said. Vilain agreed that regardless of whether the vulnerability was left open as a backdoor or the result of shoddy security. "Whatever the reason for this, if you're not securing the collection of data of course it's a threat and it's a violation of the GDPR for example in the European Union, and they should do something about this," she said. TikTok has tried to distance itself from its Chinese roots Regardless of whether TikTok's app is technically more invasive or insecure than any other social media app, the Trump administration's argument hinges on the idea that private companies in China can be turned into proxies for the Chinese government. As scrutiny around the app has built up, TikTok has desperately tried to shake off the idea that it's a Chinese company. "TikTok is led by an American CEO, with hundreds of employees and key leaders across safety, security, product, and public policy here in the US. We have no higher priority than promoting a safe and secure app experience for our users. We have never provided user data to the Chinese government, nor would we do so if asked," a TikTok spokesperson told Business Insider. TikTok itself isn't present in China, but is the international twin of its sister app Douyin, which does operate in China. TikTok has always maintained it doesn't store any user data on Chinese servers, although this was contested in a December 2019 lawsuit filed by a user. A TikTok spokesperson told Business Insider the app's data is stored on servers in the US with backups in Singapore. In May 2020 the company also hired a new American CEO called Kevin Mayer, formerly a Disney streaming executive. In July, TikTok announced it was withdrawing operations from Hong Kong alongside a slew of US tech companies following the implementation of China's sweeping new national security laws in the region. Some critics said the withdrawal smacked of a PR move, given that sister app Douyin is more popular in Hong Kong than TikTok. Nonetheless the Trump administration seems determined to make an example out of TikTok, and its parent company seems to be losing hope it can convince the US to leave it alone. ByteDance's CEO Zhang Yiming told employees in an internal letter he believes Trump's "real objective" is to force a ban, rather than force a sale to Microsoft or any other American company. US actions have also angered China's state media, who argue the US is trying to brazenly steal a successful Chinese company. "China will by no means accept the 'theft' of a Chinese technology company, and it has plenty of ways to respond if the administration carries out its planned smash and grab," the state-owned China daily wrote in an editorial. SEE ALSO: Dogecoin volumes spike 683% after viral TikTok challenge urges buying spree Join the conversation about this story » NOW WATCH: Why electric planes haven't taken off yet
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Chinese search engine Baidu Search and social media platform Weibo were blocked by internet service providers and removed from app stores in India.
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BethAnn McLaughlin invented @Sciencing_Bi, a Hopi anthropologist who died of COVID-19
Social media platforms have enacted bans on disinformation related to COVID-19 and other issues, but researchers say that banning content after it's already gone viral can do more harm than good.   For example, the platforms recently banned a viral video of doctors urging COVID-19 treatment with hydroxychloroquine, which federal agencies have called ineffective and dangerous.  That ban prompted news coverage and charges by conspiracy theorists that the video contained truth being suppressed by authorities.  Social media platforms say they are addressing disinformation as quickly as they can.   Visit Business Insider's homepage for more stories. Disinformation campaigns can rocket to virality by capitalizing on the very bans that social media companies have enacted to address them, researchers and analysts say.  A key case in point is the "America's Frontline Doctors" video posted on July 27 in which a white-coated group urged treatment of COVID-19 with hydroxychloroquine, which federal agencies have called ineffective and potentially dangerous. The video went viral after President Trump tweeted it, and the platforms removed it that day. But posts about it spiked July 28, the day after Twitter banned it, researchers say. Why? Viral posts about a video that was suddenly unavailable piqued interest even more, they say.  The social media companies' bans are "stopping viral disinformation at a very high rate of engagement — once they have already been established," says Annie Klomhaus, cofounder and chief operating officer of the Austin internet and social media research firm Yonder. By cutting off the content after it's already gained so much steam, the bans end up putting the disinformation in a media spotlight. In the case of the "Frontline Doctors" video and the controversial drug, its proponents can then claim the ban is part of a suppression campaign connected to the government, furthering their conspiracy theory.  In the case of the video, it spread through a formula that's proven incredibly effective for disseminating other messages (or disinformation), too. The groups pass around videos and other disinformation in private groups, which Facebook doesn't closely monitor. Once the content has momentum, users post it to Twitter and seek to engage large influential accounts that share the same ideology. At that point, it is difficult for social media companies to take any action that doesn't exacerbate the issue, in part because of intense coverage by traditional media, which will write up both the fact that disinformation has gone viral and its removal. "The companies are in a really hard place," Klomhaus says. "They're trying to do the right thing,  but addressing something that is already viral is a really hard problem."  Paul Barrett, deputy director of the NYU Stern Center for Business and Human Rights, who has authored recent widely-cited research on social media disinformation, agrees.  "By the time platforms even notice the existence of such a video, it's often gone viral, and millions of people have seen it, possibly being misled on important issues such as the effectiveness of supposed medical cures," he said. "What's more, the very act of taking down such content can feed into conspiracy theories that the material is being suppressed by malign interests." Twitter has said its moderators take action swiftly when disinformation is discovered. In the case of the "Frontline Doctors" video, a Twitter spokesperson says, "Tweets with the video were in violation of our COVID-19 misinformation policy. We are taking action in line with our policy." A Facebook spokesperson said, "It took us several hours to enforce against the video and we're doing a review to understand why this took longer than it should have." The company said it has removed more than 7 million pieces of content on Facebook and Instagram for violating its policy against sharing COVID-19 misinformation. Some familiar social media influencers helped to make the "Frontline Doctors" video go viral. The video picked up momentum in private Facebook groups, then made the jump to Twitter, where the right-wing youth group Turning Point USA amplified it. (That group has opposed masks and social distancing despite its cofounder's death from COVID-19.)  The far-right blog Breitbart News picked the story up, as did several programs on a favorite news source of the president, Fox News. The video reached millions when it was tweeted by President Trump and his son, Don Jr. This led to bans by Twitter, Facebook, and YouTube. Those bans were widely covered by news agencies, and the disinformation campaign reached its peak of 120,000 social media posts about the drug the day after Twitter banned the video. In the week before, there were 18,000 posts about the drug, according to researchers at Yonder.  This may have been exactly what the groups promoting the video wanted. One of the main promoters of the video appears to confirm that view.  A doctor thrust into the spotlight by the video, Stella Immanuel, posted on Twitter that her religious ministry – which says some health issues are caused by people having sex dreams about "demons" – benefited from the TV coverage brought about by the social media ban.  "CNN, MSNBC etc are doing free commercials on our deliverance ministry," she said in a tweet on July 28, the day after Twitter banned the video.  Woah CNN, MSNBC etc are doing free commercials on our deliverance ministry. Fire Power is main stream. Thank you CNN and let me know when y'all need some of them demons cast out of you. I will gladly oblige. You will feel a lot better. Keep up the good work. #cnn #MSNBC — Stella Immanuel MD (@stella_immanuel) July 29, 2020 Immanuel did not respond to several requests for comment. The White House did not immediately respond to a request for comment. When asked about his sharing of the video last week, President Trump said, "[Immanuel] said that she's had tremendous success with hundreds of different patients, and I thought her voice was an important voice, but I know nothing about her." The group is backed by Tea Party Patriots, a conservative group that has supported protests against lockdown measures.  The New York Times reported that the group posted the video to its YouTube channel on July 27 before it went viral.  Klomhaus of Yonder notes that a similar hydroxychloroquine disinformation campaign followed this path in April, and more disinformation campaigns are likely to exploit this process, especially as the pursuit of a coronavirus cure continues, along with the upcoming election. "As a vaccine comes closer to coming out, this narrative will probably continue," Klomhaus said. "If it follows the previous pattern of recurring in a few months, that would put this kind of viral politicalization of the virus squarely right in front of the election."  For example, there are many many conspiracy theories about Microsoft founder Bill Gates and COVID-19 that have no basis in fact that are spreading in similar ways on social media, Klomhaus says.  Barrett of NYU says social media platforms must address the holes in their techniques for addressing disinformation, because there's no way the problem is going away in the leadup to November's election.  "Unfortunately, the platforms have no choice but to improve their technical and human content moderation methods and press ahead with removing content that is dangerous to users," he said. "The platforms cannot just throw up their hands and say the problem has no solution."SEE ALSO: Facebook banned disinformation networks that downplayed the severity of COVID-19 Join the conversation about this story » NOW WATCH: What makes 'Parasite' so shocking is the twist that happens in a 10-minute sequence
Hi and welcome to Insider Advertising, weekly edition. I'm Lucia Moses, deputy editor. To get this in your inbox daily, go here. This week: Microsoft's play for TikTok, Netflix's new secret weapon, and takeaways of the Facebook ad boycott. Microsoft is interested in advertising again People who know their Microsoft history are scratching their heads when it comes to its planned deal for TikTok's US business, and not just because it would plunge the tech giant into the unfamiliar territory unknown of teen-driven social media, with all its potential messiness and drama. It's also because Microsoft all but abandoned its ad business in 2015 after its display ad revenue eroded over several years. In recent years, it's focused on going after Amazon and Google on sponsored products, but still holds only an estimated 1.4% of the display ad market, according to EMarketer.  And while TikTok's own ad business is nascent, it has big potential, with its growing, young user base that advertisers are salivating over. A successful takeover could help Microsoft erode Facebook and Google's stronghold on digital advertising. But it would also help solidify tech giant's control over advertising and the rules that govern it. And the losers? Old-guard media companies, for one, none of which has the means to bid for a company some valued at $50 billion, and whose voice at the advertising table will only continue to diminish. Bozoma Saint John is Netflix's new secret weapon Media coverage of Bozoma Saint John has largely focused on her glamour and charisma, but Tanya Dua and Patrick Coffee examined the ex-Apple and Uber marketer's record in this insightful profile as she starts as Netflix's CMO. Saint John's approach runs counter to the trend of data-driven marketing, which has made her a target of some. But consider what her hire signals about how Netflix sees its challenges as its field becomes more competitive. From their piece: Forrester principal analyst Jim Nail said co-CEOs Reed Hastings and Ted Sarandos have recently begun emphasizing Netflix's ability to influence pop culture through a steady stream of original hits like "Bird Box," which helps it retain subscribers and sign up new ones who don't want to miss out on the latest cultural phenomenon... Nail said Netflix's goal of influencing culture lined up with Saint John's record of helping companies stand out by co-opting trends beyond their industries. "It's almost a repositioning. They're certainly enhancing and enriching their positioning with the idea of being a key part of culture," he said. Read the full profile here: How Netflix's new CMO Bozoma Saint John rose to become the biggest 'badass' in marketing Facebook's ad boycott: An accounting More than 1,000 advertisers boycotted Facebook in a historic backlash against the company. But did any of it matter? Here are some key numbers, per Tanya Dua: Some advertisers, convinced by Facebook's promises to do better monitoring hate speech, or need to make their sales numbers, are returning, and some are staying away, but the biggest impact may have been to its reputation among some users. Facebook's ad revenue in the first three weeks of July grew about 10% year over year, the same rate as its second quarter. It reminded us that it's mostly reliant on small advertisers who continue to spend there, with its top 100 advertisers accounting for 16% of its over-$70 billion ad revenue. Read more: Advertisers not part of the boycott also cut back spending on Facebook in July, but the platform says it will be just fine Other stories you should check out in media, advertising, and beyond: Disney lost $3.5 billion in operating income from its closed theme parks last quarter and analysts say the impact could weigh on the business for years A startup that's helped brands like Hershey's and Petco make shoppable videos just raised $10 million to become an e-commerce platform that it says can help them drive more sales One of the very few Black women VCs says her 20 years in the industry helped her understand why she's such an anomaly — and how the industry's reverence for speed became the enemy of diversity Average fintech salaries are in the six figures. A talent exec at $5.3 billion Plaid lays out 3 ways to get your foot in the door. Poshmark clothing resellers are becoming Instagram influencers to increase sales and make money from brand sponsorships Radish wants you to binge-read romance novels, and now it has a fresh $63.2 million to pay its soap opera writers and gaming pros to get you hooked Thanks for reading. See you next week! — LuciaJoin the conversation about this story » NOW WATCH: July 15 is Tax Day — here's what it's like to do your own taxes for the very first time
A explosion at a port rocked the Lebanese capital city of Beirut on Tuesday, killing at least dozens of people. As videos of the explosion spread across social media sites, some users claimed an atomic bomb caused the disaster due to the appearance of a mushroom cloud. The Lebanese prime minister says the blast came from a stockpile of ammonium nitrate in a warehouse. Nuclear weapons experts say the detonation was definitely not triggered by an atomic bomb. Atomic explosions are characterized by a blinding flash of light, a pulse of searing heat, and radioactive fallout, none of which were detected. Visit Business Insider's homepage for more stories. When an enormous explosion created a mushroom cloud over Beirut, killing dozens of people and injuring thousands more, online commentators and conspiracy theorists quickly jumped to a frightening claim: A nuclear bomb had gone off in Lebanon's capital city. But as state officials say, and contrary to those fast-spreading rumors, the explosion was almost certainly not caused by a nuclear weapon. Even before Lebanese officials said the explosion was caused by a large stockpile of ammonium nitrate stored in a warehouse at the port, according to The Guardian, experts who study nuclear weapons quickly and unequivocally rejected the idea that Beirut had been hit with a nuclear bomb. Key to those rejections are the videos that Beirut residents managed to record video of the huge detonation. People trained cameras on the Beirut port at the time of the blast because a worrisome cloud of smoke rose beforehand. Some of those videos show small flashes of light and reports (or sounds) that are distinctive to fireworks. Moments later, the huge explosion — which came with a visible blast wave and mushroom-like cloud of smoke — rocked the area, destroying nearby buildings and shattering distant windows. In a tweet that accumulated thousands of likes and reshares before it was deleted, one user wrote: "Good Lord. Lebanese media says it was a fireworks factory. Nope. That's a mushroom cloud. That's atomic." Vipin Narang, who studies nuclear proliferation and strategy at the Massachusetts Institute of Technology, immediately spiked the claim. "I study nuclear weapons. It is not," Narang tweeted on Tuesday. Martin Pfeiffer, a PhD candidate at the University of New Mexico who researchers the human history of nuclear weapons, also rejected assertions on social media that a "nuke" caused the blast. "Obviously not a nuke," Pfeiffer tweeted, saying later: "That's a fire setting off explosives or chemicals."  Pfeiffer indicated that the explosion lacked two hallmarks of a nuclear detonation: a "blinding white flash" and a thermal pulse, or surge of heat, which would otherwise start fires all over the area and severely burn people's skin. The explosion did trigger a powerful blast wave that apparently shattered windows across Beirut, and it was briefly visible as an expanding, shell-like cloud — something often seen in historic footage of nuclear detonations. But Pfeiffer noted such blast-wave clouds, known to weapons researchers as a "Wilson Cloud," are made when humid air gets compressed and causes the water in it to condense. In other words: They aren't unique to nuclear bombs. A back-of-the-envelope calculation reshared on Twitter by Narang suggests the blast was equivalent to around 240 tons of TNT, or about 10 times as large as the US military's "mother of all bombs" or MOAB is capable of unleashing. By contrast, the "Little Boy" bomb that the US dropped on Hiroshima in 1945 was about 1,000 times as powerful. As a counterpoint to suggestions the Beirut explosion was caused by a nuclear weapon, Pfeiffer offered a video showing the detonation of a rocket-propelled "Davy Crockett" nuclear weapon, which exploded with a force equivalent to about 20 tons of TNT. The Davy Crockett was one-tenth as strong as the Beirut explosion, but had a distinctive flash that's missing from Tuesday's blast. No reports suggest there was any radioactive fallout after the Beirut blast, which would have been quickly detected. It's not crazy to wonder if a large blast in a populous city might be an act of nuclear terrorism, of course. In fact, it's one of 15 disaster scenarios that the US government has simulated and planned for (to the point it created scripts for local authorities to use after such an attack). But in this case, Beirut's tragedy was not in any way nuclear.SEE ALSO: I just nuked Manhattan in a realistic new VR simulation, and the experience changed how I understand the bomb DON'T MISS: If a nuclear weapon is about to explode, here's what a safety expert says you can do to survive Join the conversation about this story » NOW WATCH: Here's how easy it is for the US president to launch a nuclear weapon