Through social sponsorship, brands moved into the forefront and commanded the narrative on social media during major moments, from Coca-Cola capitalizing on the Boston Red Sox’s triumph in the World Series to Fortnite launching a partnership with the NFL.Data privacy became an everyday conversation topic as the Cambridge Analytica story brought the topic to the front page.Reading the tea leaves based on conversations we’ve heard this year with key decision-makers in sports and entertainment, here are predictions for sports marketing and sponsorship on social media in 2019.Incentivizing teams and leagues for high-engagement activationBrands and properties (teams and leagues) are quickly realizing that the old ways of measuring their sponsorship investments like impressions and logo placements simply don’t add up in a digital-first world.Now it’s time for brands to dive fully in and take advantage of the sky-high levels of engagement in the space.
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The time has never been better to compete in the World Series of Handicapping contest.WSOH as it is commonly referred to is a site where handicappers of all skill level can compete in an NFL handicapping contest in the hopes of taking the grand prize after the regular season is over.Of course it always helps to win, but the challenge of putting correct picks down and submitting them is great!!Securing a 5-2 or 6-1 weeks is next to impossible, let alone a perfect week.But this isn’t your typical pick em’ contest… you have to pick against the spread and the Vegas lines are provided for you.It truly is the greatest NFL Football Contest going right now, and a great training ground for other contests.
In the month of December, however, Just Cause 4 is the biggest launch on PS4, Xbox One, and PC.The fourth entry in the over-the-top open world series from Avalanche Studios lands on December 4.Based on the footage and details revealed so far, Rico Rodriguez’s latest adventure is shaping up to be his most bombastic yet.A new location called SolisJust Cause 4 sends Rico to a new fictional South American country called Solis.Although Rico squares off against the familiar Black Hand mercenary group, he will meet the army’s leader, Gabriella Morales.
It may have been the last day of the month, but Halloween dominated Facebook IQ’s Hot Topics on Facebook and Instagram for October, much as it did in September.As for other holidays and events, Facebook users started talk about Thanksgiving, while Instagrammers discussed Day of the Dead and National Breast Cancer Awareness Month.October is known for postseason baseball, and Major League Baseball’s World Series, the champion Boston Red Sox and the runner-up Los Angeles Dodgers led sports talk on both platforms.On the entertainment side, Lady Gaga and Bohemian Rhapsody were Hot Topics on Facebook, while Instagrammers chatted about Tyga and Vic Mensa.Facebook users talked about Banksy and Kate Middleton when it came to people, while Banksy was joined by different royals on Instagram, Prince Harry and Meghan Markle.In the brands category, Covergirl and Lenovo heated up Facebook, while Instagrammers discussed Olive Garden.
WASHINGTON, D.C., November 18, 2018 -- An unexpected twist from a four-seam or a two-seam fastball can make the difference in a baseball team winning or losing the World Series.However, "some explanations regarding the different pitches are flat-out wrong," said Barton Smith, a professor of mechanical and aerospace engineering at Utah State University who considers himself a big fan of the game.He and his doctoral student, Nazmus Sakib, are conducting experiments to explain how baseballs move.Sakib and Smith will present their findings at the American Physical Society's Division of Fluid Dynamics 71st Annual Meeting, which will take place Nov. 18-20 at the Georgia World Congress Center in Atlanta, Georgia.So it causes a ball with topspin to drop and a ball with backspin to gain some lift -- enough to slow its fall, but not enough to overcome gravity.The two-seam fastball, which is gripped by the middle and index fingers along the seams, seemed to also behave in a way not explained by the Magnus effect.
Pedro Pascal has a new companion in the wings.MMA fighter-turned-actor Gina Carano has been cast in Jon Favreau’s live-action Star Wars television show, The Mandalorian.According to the Hollywood Reporter, Carano has joined The Mandalorian in an undisclosed role.This follows Tuesday’s surprise announcement that Pascal would be playing the title character in the Disney+ streaming series.Carano is best known as an MMA fighter who transitioned into acting, notably playing Angel Dust in the first Deadpool movie.The Mandalorian takes place between the events of Return of the Jedi and The Force Awakens, centred around a “lone gunfighter in the outer reaches of the galaxy far from the authority of the New Republic.” It’s being helmed by Favreau and will feature directors like Bryce Dallas Howard (the Jurassic World series), Taika Waititi (Thor: Ragnarok), and Dave Filoni (Star Wars: The Clone Wars).
Adobe, Amazon, Apple—they all rolled out AR-building capabilities over the last few months for use in everything from brands to shopping to art.(Apple CEO Tim Cook even tweeted about an AR app in Germany for learning about historical places.)As some of the largest players in tech begin expanding their tools and kits, they’re hoping anyone—and, they hope, everyone—will want to build AR experiences for entertainment, advertising and other industries.And the scale of AR-equipped devices—think 2.1 billion smartphones—seems to be making bets a bit more attractive to brands looking for audiences.“We’ve been interested in this stuff for a really long time, and it’s now reached this cost equity and tool democratization kind of inflection point where it’s about to get ubiquitous,” said R. Luke DuBois, associate professor of integrated digital media at NYU’s Tandon School of Engineering.According to a study by Nielsen and AR/VR gaming engine Unity, results of a test on AR ads by QSR restaurants served within mobile gaming apps showed that brand awareness lifted 104 percent, while intent to visit a QSR in the next week increased by 180 percent.
Robbie Johnson was so excited about getting a ticket for a World Series game that he posted a photo of it on Instagram.But when the Boston Red Sox fan arrived at Fenway Park for last week’s Game 2 against the Los Angeles Dodgers, Johnson discovered that the $650 ticket wouldn’t scan at the turnstile, Boston 25 News reported.Alarmed by the rejection of his $650 ticket, the 28-year-old after-school instructor from Wellesley, Massachusetts, headed straight to the stadium’s ticket services booth to try to sort out the issue.After analyzing the ticket, stadium staff told him it’d been scanned a couple of hours before he’d arrived.Someone had simply copied the details of the ticket from the photo that he’d posted on Instagram, details that included the ticket’s unique bar code, as well as seating details.Now, you might be thinking: Why didn’t officials simply grab the miscreant from Johnson’s seat and turf him or her out of the stadium, making way for the person that actually forked out for the ticket?
Baseball's a leisurely sport on its best day, but on Friday night, the Boston Red Sox and Los Angeles Dodgers played in the longest World Series game ever, a 18-inning monstrosity that didn't end until after 3:30 a.m. East Coast time.The game went 18 innings, the only World Series game ever to do so, clobbering the previous record of 14 innings shared by three different games.Dodger Max Muncy finally put the game to bed with a walk-off homer in the 18th.Fans on Twitter helped while the endless time away with memes and quips.One of the most popular jokes involved how much people had aged between the first pitch and the last.That Titanic lady's got nothin' on this game.
The 2018 World Series is upon us, with the Boston Red Sox facing off against the Los Angeles Dodgers.If you don’t want to subscribe to either a pay TV service or a streaming TV service, you can use an antenna to watch the game, provided you live in an area where you can get Fox over the air.If you live fairly close to your local Fox affiliate, you should be able to get by with most indoor antennas, and we’ve got a list of some of the best ones you can buy.Good news: You don’t have to.There are plenty of live TV streaming services that will let you watch the game, potentially for free, as long as they offer up your local Fox affiliate.Sling TV might be your best bet if you’re looking to watch the game on the cheap, but be sure to check that it carries your local channels.
For the second year, YouTube TV will be taking over the World Series with a partnership that is likely to ignite another heated debate among viewers, as it did in 2017.The live TV streaming service is once again the presenting sponsor of the “World Series presented by YouTube TV,” which kicks off Tuesday night and will be blanketing the telecast with a number of in-game spots, traditional ads and in-stadium branding.Last year’s YouTube TV-World Series partnership was groundbreaking, but controversial: NBC Sports called the “presented by” arrangement the moment when “the advertising Rubicon was crossed,” but YouTube TV said it resulted in big signup increases and brand awareness lifts.So the company doubled down on it in March, signing an expanded two-year deal with Major League Baseball under which it would “present” the World Series through 2019.During this year’s matchup between the Boston Red Sox and Los Angeles Dodgers, Fox will insert augmented reality ads for YouTube TV that will appear onscreen before the the first pitch and around the seventh-inning stretch.In both instances, the YouTube TV spot will appear to be broadcast from the stadium’s video screen.
Just as it did last year, T-Mobile announced that it will double its contributions as part of its Home Runs for Hurricane Recovery ( HR4HR) initiative during Major League Baseball’s 2018 World Series.The Los Angeles Dodgers visit the Boston Red Sox Tuesday night for game one, and starting Tuesday, the wireless carrier will donate $10,000 for every home run hit during the Fall Classic—as well as $2 for every tweet or Instagram post containing the HR4HR hashtag—to support hurricane recovery efforts spearheaded by military veteran-led Team Rubicon.T-Mobile had been donating $5,000 per homer and $1 per HR4HR Instagram post or tweet since the start of the MLB postseason earlier this month.Legendary baseball announcer and longtime voice of the Dodgers Vin Scully revealed the news in a new ad detailing the impact Team Rubicon and T-Mobile have made in areas that were hard-hit by recent hurricanes.T-Mobile customers can also use the wireless carrier’s Text to Give capability to donate directly to the following organizations:Text Michael to 90999 to donate $10 to the American Red Cross.
If you were a baseball fan in 1921, you might have huddled around a radio to listen to the World Series.And when, in Game 8, you heard that George “High Pockets” Kelly of the New York Giants hit the title-winning grounder, you might have cheered—or if you were a Yankees fan, thrown your newsboy cap to the ground and uttered some old-timey obscenity.Today, our ardor for the national pastime hasn’t changed much, but we certainly have more devices to yell at.The League Championship Series both wrap up this weekend, and the 2018 World Series kicks off on Tuesday, October 23.You can find the full playoff schedule here.You can watch the games on the Fox Sports GO!
Roberto Clemente's legacy as one of baseball's greatest players is matched only by the memory of the selfless sacrifice he made trying to help others in need.The son of a sugar cane worker in Puerto Rico, Clemente showed athletic promise at an early age, joining the Puerto Rican amateur league in 1952 at the age of 16 and signing a minor league contract with a Brooklyn Dodgers affiliate two years later.Later that year, the Pittsburgh Pirates made Clemente its first selection of the rookie draft.As a Pirate, Clemente would go on to win 12 Gold Gloves (tied for most among outfielders), four National League batting titles, two World Series rings, and the World Series MVP for 1971.He had a batting average of over .300 for 13 seasons and is credited with professional baseball's only inside the park, walk-off grand slam.He recorded his 3,000th and last hit during the final regular season at-bat of his career in 1972.
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