To be able to create this buzz, the media will use unique techniques to get the attention of their readers.
The press will say that an event will come out that is completely unrelated to their show or book.
In this manner, the press will find the news story out before schedule.
Many media outlets are caught out by the phenomenon in the united kingdom.
The Sun Newspaper will have been criticized by newspapers across the world.
Even the Prime Minister, David Cameron, has also had to take care of criticism from the media regarding the inflated headlines, in an effort to garner much more attention to their own media outlets.