With emerging demand for basic amenities, we are slowly getting back on track.
Convenience has taken a back seat and hygiene has taken the lead.The government has rolled out proper sanitization and safety guidelines that need to be followed everywhere.
People react differently under stress while it is directly linked to their financial situation, support system, pre-existing conditions, and more.During the lockdown period, the stress level was up the roll for frontline healthcare workers, essential workers, and people with pre-existing conditions.
These types of salon customers have been encountered quite a few times in the salon industry groups and can be a bit difficult to handle.The trick to managing clients who refuse to abide by the new safety rules is by publicly setting boundaries and instructions.You need to make sure that you update the website and social media with clear instructions to be followed.Post it on your stories and make videos to include COVID-19 safety precautions with proper disclaimers and communication.Timely live videos and FAQs will help clear some doubts and queries that the users might have.Apart from Digital information on websites, send timely newsletters, SMS, and other salon marketing ideas to reach out to your clientele.You should also get these rules printed and pasted on your salon entrance.When people are aware of what to expect it will leave less room for confrontation or discussion.Type 2: “What safety protocols does your salon have in place?”Most people are excited to get back to normal, but this is the new normal now.
Make sure you share full-fledged instructions and safety precautions before making an appointment.Redirect them to your salon website or salon appointment app to upsell.
The reason might be from them being high risk with underlying conditions or anyone in their family being one, you need to respect that.Even with all the precautions at your salon, these clients might not want to book an appointment because they might have experienced the effects of this pandemic firsthand.Small actions like checking in to see if they’re comfortable once in a few weeks might help you stay connected with this segment.
