User Experience UX focuses on target groups of people and usually bases decisions on their design preferences, as well as the industry s trends, while SEO tends to focus more on the actual site and its data, in order to increase the content s visibility in search engines.Whether it s design or optimisation, the emphasis on the users needs help a page improve its performance and the audience will reward this effort with an increased time spent on the site.A clear structure and a functional page, which works for all devices and browsers, contribute to an improved user experience and increase the chances of creating an engaged audience.User experience understands the importance of including visual content to a page, in order to increase its effectiveness, although it is very important to maintain the right balance, as visual content should not replace the actual text.An easy navigation allows users to further explore a page and and a proper menu functionality, internal link structure and clear navigation labels contribute to the time the users spend on a page and most importantly, they affect whether they will find what they re looking for, which was the reason they initially clicked on the page.It s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it s UX that will determine whether the traffic can be maintained and converted into the set goals.
There are key seasonal trends here too.Searches tend to peak in January and July, the times when people are most likely to be planning ahead for the summer, or looking to pick up last minute deals.The chart below uses the most valuable search terms in the online travel sector and looks at which sites are most visible across the range.The chart below shows a number of key terms where Skyscanner mainly tops the organic rankings, on Bing and Google.Plenty of exact anchor text links there: For comparison, here are the links to some of the rival sites for this term: The caveat here is that organic dominance doesn t necessarily mean that you become the most visible site.The recent removal of right hand side ads from desktop results and the addition of an extra paid result has made organic results less visible in competitive SERPs like these.
New to keywords, forgive me.I have a keyword with high volume, low competition, and a suggested bid of $1.I google that keyword, and I see no ads on the serps.Who is paying a dollar for that keyword and where are they paying for it?Adblock is disabled...I search dog food and serps are full of ads
As covered by Juan Gonzalez on the Sistrix site, there s a sharp decline in visibility towards the end of May:The stats show a loss of visibility on various Google sites:Google US -40% UK -33% Germany -42% Italy -61% France -53% the Netherlands -31% Spain -45% and more…The major loss in visibility is for Softonics s biggest directory, /s/, which accounts for 40% of the entire domains visibility.Indeed, Softonic has acknowledged the issue in tweets responding to the Sistrix article:@SistrixES Sólo para aclarar: la acción tomada fue en relación a thin content y sólo afecta a nuestras páginas de resultados search.2/2— Jennifer Woodard @jenternational June 7, 2016To translate:Just to clarify: the action taken was in relation to thin content and only affects our search results pages.For example of the issue, Softonic used to rank highly for the term microsoft office with this page, a site search results page.As Juan points out, Google has advised on these doorway pages which are essentially SERPs within SERPs .There s nothing wrong with using category or hub pages to help you rank for key terms.
But in 2016 we have Hummingbird, Rank Brain, semantic search and many other nifty technologies – Google has evolved far beyond just looking if you have a keyword in your Title or not.For most of the below experiments we tried to exclude the influence of backlinks by focusing on SERPs where top 10 ranking pages had similar DR and UR the standard deviation is less than 30% of their Average value .But we believe that this jump is caused by so-called branded keywords .So we don t consider it as optimized Title , because otherwise we might as well count synonyms too, which is clearly not in line with on page SEO best practices.I d rather call this case a lack of relevant content in SERP .Obviously, 99% of these pages don t have any backlinks pointing at them.
While wading through Search Console s huge amount of features, I noticed a few elements that deserved to be highlighted, not only because I had no idea they existed or were even accessible to webmasters, but also because they can probably help raise your click-through rate CTR on search engine results pages SERPs , or at the very least, show you where to improve.Yeah it was a massive pain when Google encrypted your search terms Google Analytics and replaced them with the ambiguous not provided but at least you can still find them here…Just go to Search Console, then click on Search Traffic Search Analytics.I went through every article in the top 20 and I made a number of changes to them in the CMS, including using the recommendations as featured in my guide to writing meta descriptions and guide to writing title tags.These included:Making sure the most important keywords for the webpage showed up in the meta description.Used rich snippets, in the form of Schema markup, to add elements such as visible star ratings to my results.Overall, the average CTR for the site has risen from 2.7% to 3.37%, but as you should already be pointing out, this can also be attributed to wealth of other factors – seasonal changes in traffic, algorithm fluctuations, general site health.
The case is especially noteworthy, as most previous challenges based on Google s search results have resulted in immediate dismissal.Google claims the plaintiff, e-ventures Worldwide LLC, engaged in search engine manipulation in order to cause its websites to be ranked higher in Google s search results, stating that doing so was bad behavior that had to be deterred.It seemed as though I was personally targeted by Google, said Jeev Trika, CEO of e-ventures Worldwide.Because of changes to Google s algorithms, Internet entrepreneurs and Web publishers like myself now go the extra mile to provide websites and articles that are relevant, useful, and written to journalistic standards, and that has made the virtual world a better place.But, says Trika, Google has overstepped its bounds in invoking First Amendment rights to arbitrarily quash websites without review, on the basis of an unsubstantiated third party anonymous tip, and outside the realm of the Google algorithm.Google has an economic reason to deny legitimate Web publishers who are promoting SEO placement in the SERPs so that they can sell more advertisements, but that type of anti-competitive action should not be protected by the First Amendment.
Learn how to use rich snippets to grab even the most jaded of searchers from the moment they see the results page.Reap the benefits of an improved CTR!
How do you go about creating such content?For instance, a serpIQ study from 2012 found that the top results in SERPs were dominated by longer content 2,000 words .Our advice: don t shoot for a particular word count – just make sure you cover a topic in full.Post Hummingbird, Google has started understanding whether a query is a topic or a question.You want to target keywords where this investment will actually have a positive ROI in terms of traffic or leads.For example, if my target keyword gets 1,000 searches every month and I rank as 1 for it, I can safely assume that I ll get at least 300 visitors each month.
For those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz.The average SERP can have 5 different features just as a rule, with the local pack, knowledge graph, AMP and in-depth articles being increasingly common.In fact, mobile SERPs have moved so far away from the traditional 10 blue links, it s not even worth thinking of them in that framework anymore.And since Google seems to think they can offer a better and more information-rich mobile experience than in websites, that isn t likely going to change anytime soon.Probably one of the most salient points about SERP features for SEOs is the ever-changing title tag length.Additionally, Google continues to rewrite title tags in some cases, which could impact your click-through rate from search.
For those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz.He is responsible for building the MozCast and likely as a byproduct of that has spent a lot of time examining all the different changes to Google SERPs.Local and social have been huge parts of the constantly changing Google SERPs and will continue to be for the foreseeable future.The average SERP can have 5 different features just as a rule, with the local pack, knowledge graph, AMP and in-depth articles being increasingly common.In fact, mobile SERPs have moved so far away from the traditional 10 blue links, it s not even worth thinking of them in that framework anymore.And since Google seems to think they can offer a better and more information-rich mobile experience than in websites, that isn t likely going to change anytime soon.
Tom is the co-founder of SaasGenius and InboundWay.At first I was offering my services to Polish companies, but in 2006 I designed an SEO website outlining my offer and promoted it effectively so that it reached the right people.As an example, an effective strategy designed for one of the biggest gym chain company saw an amazing, unprecedented ROI.Over three years, we managed to increase gym membership registration rate by 4500%, which generated an annual profit of $12 million.What did you do to get such amazing results, and how did you land such contract in the first place?The website could not be found in SERPs of most search engines, which caused tremendous financial losses.
The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.Answer boxes provide users with scannable, easy-to-digest answers at the top of the search results so that users can find the information they seek without having to click off to another website.As they become increasingly significant on SERPs, companies who are not optimized to receive Quick Answers have a good chance of falling behind and losing ground to others in their industry.The results contributed to millions of additional visitors to Adobe.com.Kirill Kronrod at Adobe reported that within the sub-set of 2,000 How-To phrases, 60% produced Quick Answers, contributing to 84% share of voice with Quick Answer boxes for the main site and 98% including supporting sites.Quick Answers help Google improve the user experience, and your brand needs to optimize to remain relevant.
SEO can bring a lot of value, so whether you should be managing it yourself is worth some thought.Image credit: Digital Information WorldThat doesn t even include the changes they don t tell you about.As an online marketer, you likely don t have the time or resources to identify, understand and optimize for every change Google makes.It's an SEO pro s job to pay attention to algorithm changes and how they affect search engine results pages SERPs .True experts understand how to monitor for under-the-radar updates as well.
Local search is very competitive and it becomes even more of a challenge to compete with other businesses when yours has no physical premise.Sam Nemzer from Distilled shared with us some useful tips at MozTalk on how to use local SEO for a business with no local pack.Here are the five tactics that Sam Nemzer suggests:1 Put user-focused content on category pagesA category page should focus on content and the more you add, the better for the SERPs.In order to add content, you can:
Across the entire web, according to estimates from Internet Live Stats, over 4.3 million blog posts go up each day.Depending on the user s search term, geolocation and device, Google s monetized SERPs are likely to aggregate fewer than 10 organic, non-personalized results. Content is king, as the mantra goes, but where s the ROI on publishing pages that are basically useless after less than a week?Why do you have to keep feeding fresh meat to the content beast if you re not going to get anything in return?The answer is that you don t.Sure, it s probably a good idea to publish new material on a regular basis, but don t forget to also make the most of your older content assets.
SEO is a complicated discipline.Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.Even now, though, there s a lot of misinformation and missing information about what it takes to rank a page in organic search results.You might come across some golden opportunities that even your biggest competitors haven t noticed.Websites are broken up into segmentsThe reality is that you re not trying to rank a site.
As the volume of content on the internet continues to expand at jaw-dropping rates, it s getting harder and harder to attract an audience.And yet, publishers and brands are investing heavily on churning out new pages.The Washington Post publishes 1,200 new content assets every day, 500 of which are articles prepared by their in-house editorial team.Across the entire web, according to estimates from Internet Live Stats, over 4.3 million blog posts go up each day.Keeping up with that kind of competition volume is a bit of a non-starter.What s more, traffic referred from search, which was once considered to be the most attainable and most effective audience acquisition channel, is likewise becoming harder to attain.
The small, precise details that no-one else may notice, but can make the world of difference to your website s place on the SERPs.Especially when it results in direct traffic or revenue growth.Everyone needs a helping hand, and as an SEO you luckily have a wealth of tools at your disposal to help with your day-to-day maintenance and to speed up the research that goes towards keeping your site healthy.To help you further – and to save you some money – here s a list of the very best free SEO tools available, which has been compiled from recommendations given to us from our audience of SEO experts on Twitter, as well as priceless individual contributions from SEO consultant and friend of SEW, Dawn Anderson from Move it Marketing.Caveats: all of the below tools have been recommended by third-party individuals, they are not officially endorsed by SEW.Please do your own individual research before signing-up for or downloading the following products…
Content marketing is the leading marketing strategy among today s digitally savvy businesses.Instead, they raise countless questions that arise during the process of developing a content marketing strategy: How do we plan for it?How do we track ROI?Every business department needs key performance indicators to quantify success and projected return on investment numbers for money spent.As with any digital strategy, you need to consider the role of keywords and ranking in your content.Tracking your website s position in the search engine results pages SERPs is a crucial KPI to determine content marketing success.
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