Due to the recent boom in the Indian community in New Zealand, there is a huge demand for Indian Liquor Stores in New Zealand. Since New Zealand is a small market, there is a lot of competition among the existing Indian Liquor Stores in Auckland. One more interesting thing is that, just like Indian immigrants, Chinese immigrants are also heavy consumers of alcohol. This will help a great deal in reducing the initial costs, since the cost of establishing a new shop is at least 200000 NZD, in all the major Kiwi cities. This will help him greatly, in capturing a big share of the market. This is a valuable factor when establishing his store in New Zealand.