Put your Web address on ALL your regular advertisements for your business.This includes business cards, print ads, receipts, television commercials EVERYTHING.
Your regular customers will often be just as interested as those just finding out about your business.
Make it easy for them.2.
Write articles on a topic related to your business.You dont have to be a great writer, and it doesnt have to be long.
Just tell people what you know and keep a personal touch.
Create your own opt-in newsletter.With sites such as topica/ and groups.yahoo/, it is easy to create and send out your own newsletter.