And with the current social scenario, the pandemic, and lockdowns, numerous businesses mainly local businesses have turned their attention to online marketing and online opportunities.
Meaning competition has certainly moved up a notch and finding online visibility for businesses has become a very vital formula for their success.One such variable part of that equation has been the introduction of Google My Business.
And this feature has helped many businesses portray who they are, has helped businesses expose and showcase their products and services, and helped them to manage their online presence.When somebody searches something over on Google linked with Google’s powerful Knowledge Graph and Google Maps, the tool allows businesses to gain visibility based on three main factors -Distance/Location - How close each potential search result is from the location term used in a search.Relevance - How well the search result matches the business profile.Prominence - How well-known the business is, both online and offline.Google runs through your business profile and based on these factors determines the listing of your business on the search results.So why is this tool essential for Local SEO?
The Google My Business feature enables businesses to take a more localized approach, making it an effective way to rank higher on the Google listings and then gain more visibility in the specific and appropriate Google local search results.The tool due to its dynamism makes it far more responsive to changes and in turn, allows you as a business to be a lot more accessible to your target audience.
Moreover, it has made interactions with both potential new, and existing customers a lot more streamlined.Setting up a Google My Business account is super easy and even staying on top of the listings should not be a hassle, given that you have provided your up-to-date business profile and information i.e address, timings, etc.
All of these minor details affect your ranking and can play a huge role in whether a customer chooses you or your competitor.So, get in touch with any SEO services company in pune, India and set up your very own Google My Business account and see improved search engine listings.About Us Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune.