Consider yourself setting up online and didn’t receive an adequate amount of web traffic. Well, it is definitely an issue of major concern and should be handled with complete dedication.
Search algorithms of different search engines like ‘Google’ and others keep on changing with time, and many times it becomes really hard for retailers to keep up with their current rankings.
In this piece of writing, we shall be going through major aspects of your Magento powered websites that are warnings signs your it is not SEO-friendly.
Prior to jumping on those, let’s have a quick and brief introduction to SEO and its need for every online business owner.
What is SEO (search engine optimization)? Why SEO is required for online businesses?
SEO or Search Engine Optimization is a technique to prepare your website for various search engines’ ranking like Google search results. In general, it helps you to bring organic traffic and that too without paying even a single penny.
For today’s generation, ‘Digitization’ has taken over complete control over society in almost every term. Ranging from finding restaurants to booking movie tickets etc., it is all getting started by a simple keyword search on ‘search engines’. Adding to this, it is a human tendency to rely on the results that are topping the list.
So, it becomes crucial for you to make your Magento website rank amongst the top to grab consumers’ attention.
Notable Signs that your Magento store is not SEO-friendly:-
Slow Page Load Speed
In the digital world, there is nothing more irritating than a slow website and it is definitely a turn off for your potential consumers. Statistics so far have proved that people tend to leave your website if it takes more than 3 seconds to load.
And, there might be several reasons involved behind the slow speed of your Magento store. Whatever the reason be, a slow website is definitely a pitfall while making your website SEO-friendly. Because the search engines would be able to crawl only fewer pages of your website that further, lead to negative indexation.
To address this need, you can hire expert Magento developers or use online tools like ‘Pingdom’, ‘GTmetrix’ etc. to look for a considerate reason behind your slow website.
Unresponsiveness
In an era where most of the users are mobile-driven and use them for almost everything, for instance, shopping or booking air tickets etc., it becomes crucial for a retailer to offer them a website that is cross-device friendly or responsive.
If your website (when opened on smaller screens except for desktop) is displaying absurd content, misaligned web design or missing features etc., it is definitely not responsive. And, due to this very reason you are set to lose on web traffic and other search engines’ ranking criteria.
Therefore, it becomes important for you to test your website from this feature and fix the issues if found any.
Unstructured URLs
URLs of your web pages should clearly reflect ‘what it is about'. It should definitely contain relevant information about its content, so not only search bots, but a user as well, can easily comprehend its details properly.
URLs are essential for Google crawlers as they get to know about the worth of your web page by reading its keywords. So, if you are still opting for unstructured URL, you are definitely losing behind on SEO. Make sure you follow the best practices for structuring URLs like
- Using a single domain & subdomain, Increase the readability, Inserting keywords in URL, Canonicalizing multiple URLs, Excluding dynamic parameters, Make shorter URLs, limited redirection etc.
Content Plagiarism
Last but not least, duplicate content on your website is definitely condemned by almost every search engine. So, try to curate unique and compelling content on your Magento powered store in order to get considered.
With this, we have come to the end of our article. And, I am being hopeful that you find it helpful while aiming to make your website SEO-friendly. Have a happy selling!
Today Magento developers has gained a wide popularity as an open source platform to build a e-Commerce website. If you have chosen Magento for your next project and looking to hire Magento developers, here're the few tips for you.
If you are planning on launching an eCommerce platform, then you’ve probably heard of Magento.
As amazing and efficient this platform is, there are still chances of security issues.
The extension uses four different kinds of authenticators and makes it harder for hackers to access your website.
With the 2-factor authentication extension, you will have to use both the password and the security code sent to your phone.
The extensions make it easy for you to handle the login and password related security risks.Getting An Encrypted ConnectionWithout an encrypted connection, the hackers can easily take a peek into the various data that is being transferred, such as the login credentials, passwords and many more.
Secure Email IDWhile it might be easy for you to restore the Magento password using the email ID you used for the configuration.
