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Why Japanese Cars are becoming popular in Pakistan?

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Ammad Ali
Why Japanese Cars are becoming popular in Pakistan?

Pakistani people don’t trust their own country’s manufactured things. If any thing mentioned “made in Pakistan” they are less likely to buy that thing. In this short article, I will discuss about the increasing import of cars and influx of foreign automotive manufacturer investment in Pakistan. We can see thousands of Japanese Cars for Sale on PakWheels.com which is the number#1 automobile website of Pakistan. Pakistanis prefer Japanese/imported cars more. Why? Well the answers are too many.

Firstly, Pakistanis automotive manufacturers are very careless about quality and they have their major focus on profit generation. In car industry they have no innovation and upgradation for decades, they just did facelift of Honda City recently and it consists of only cosmetic changes. Otherwise they are here just to increase profit and use their easy availability of auto parts as their main attracting factor. Japanese cars are providing salient features even in their 660cc cars and they keep innovating and upgrading the products so that they can provide value to their customers.

Pakistani people prefer Japanese cars because they think that their money has been valued. They pay because they have the comfort and efficiency of a product in that amount. Japanese cars offer safety in much more efficient ways in forms of air bags and central locking system etc. They are so easy to handle and spacious that you can have a feel of sedan in hatchback cars.

Their engine performance is better, in fact very much better than local cars. Local cars have only two beneficial edges that they are easy to sell.

  • They have easily available auto parts at reasonable prices
  • They have good ground clearance according to the Pakistani roads.

Japanese cars are manufactured according to the Japanese roads and have low ground clearance as compared to the Pakistani cars. Their parts are slightly expensive and not easily available, but still Japanese cars are trending and their import increase to the extent that in 2016-17 largest trade deficit occurs in the history of Pakistan. Pakistan’s current PM Imran khan has announced n increase in taxes and duties on imported goods. He thought that people might be shifted toward local cars by this amendment, but I think people’s mindsets are changed and they are more quality oriented now.

They are more inclined towards quality and less likely concerned about price. There are some people who are price sensitive. There is always an exception. In short, Japanese cars are more comfortable, spacious, fuel efficient, economical and safe than local cars that’s why they became more popular than local cars.

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Ammad Ali
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