Another important aspect of SEO is how fast you‘re able to provide the required information to your customer.
Not only does the speed on your website matter for technical SEO, the speed at which the user can locate all the relevant information while on your website is another important aspect of how loyal of a consumer he becomes.
Site speed itself is an important parameter that Google judges in ranking your website in its search.
Another important factor that could decide your website SEO is the ease with which users can find the information they’re looking for.
I touched on it briefly in the last point and while they may seem contradictory to one another, how fast your potential customer can find the information he’s looking for can go a long way in ensuring that he keeps coming back to your website anytime he has any trouble with your particular skill set and needs answers.
According to research, a customer is more likely to choose a business based on the quality of their website.
https://www.codeplateau.com/blog/importance-of-web-designing-in-seo/