Marketing automation has helped to connect customers to product and services provided by companies and helped those same companies to streamline their marketing efforts allowing them to spend less time on operational execution and more on strategy and storytelling. There are lots of marketing automation programs available that now help marketers and business organize, optimize, and automate their campaign elements.
One tech element that can help automation efforts but doesn’t get brought into automation conversations often is AI bots. AI chatbots are becoming a more reliable way to communicate messaging with customers and can help automate many marketing efforts.
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Here’s how AI bots can help enhance your marketing automation efforts.
- Better analytics: AI bots log all communications, meaning they can be analyzed later. This can help you identify common questions or concerns to help you understand the pain points for customers and help to proactively develop solutions. By understanding what customers are struggling with or regularly curious about, you can develop content that better answers their questions or even develop further products or services that help meet their needs.
- Better lead generation: Ultimately, the point of marketing is to create customers. This is usually accomplished by qualifying leads – identifying people who may be interested in committing to a product or service to meet their needs. Leads are developed through a number of mediums, including forms and gated content. Another way to create leads and understand genuine customer interest is through AI chatbots. Some companies will create suggestions or shortcuts when a chat is opened by a customer. By promoting a customer to request a demo or download more information at the onset of communication, a brand not only potentially helps a customer save time but also gathers more information to follow up with a customer later and nurture them along their journey.
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When a guest enters a hotel, they ensure that everything is in place.
Starting from the booking of the hotel to take advantage of the discount being offered by the hotel, the guest takes into account all the aspects of the hotel booking.
Hotel Management is one of the essential factors that you need to consider in the aspect of hospitality.
In this digital world, the whole process of customer service and hospitality of the hotel can be made easy with the chatbot.
With Chatbot, the hotel experience of the customer will always be fulfilling.Chatbots help in building better relationshipsTo enhance the brand value of the hotel, it is important that you show your customer that you care.
For this, you have to be present in the hotel and be ready to meet every query of the customer.
An Introduction to Chatbot: With Chatbots being everywhere, the challenge is to develop a well functioning one.
Here is the chatbot tutorial with the basics of creating an AI chatbot.
Many companies have started using bots to increase their business with a chatbot.
There are many services wherein a single bot is not sufficient or can underperform; hence, the idea of multi-bot AI architecture evolved.Benefits of a multi-bot approachCustomer can address everything from a Single Point or ConversationFrom a user perspective, it can prove to be quite a bit of hassle in a case they need to have a conversation with bots as well as humans for solving a particular problem.
For instance, for a billing related query, a chatbot would answer the most basic questions of a user and then schedule a call with the customer care for more detailed information.
This leaves the customers waiting till some executive is available to speak to.With a multi-bot architecture, a business can schedule multiple bots to do the heavy lifting in the backend.
But if, there is a single Ai bot required handling multiple tasks together, then it will affect its performance.If too many tasks are assigned to a single AI bot, then there are tradeoffs to be made between quality and functionality.
This is why a multi-bot architecture is desirable so that too much pressure does not come upon a single bot.Different bots for different tasksWith a multi-bot architecture, it is possible to assign a different bot for a different task.
