Managing a hotel can be a complicated process. When a guest enters a hotel, they ensure that everything is in place. Starting from the booking of the hotel to take advantage of the discount being offered by the hotel, the guest takes into account all the aspects of the hotel booking. Hotel Management is one of the essential factors that you need to consider in the aspect of hospitality. In this digital world, the whole process of customer service and hospitality of the hotel can be made easy with the chatbot.
A chatbot is an intelligent booking assistant that ensures the fact that the process of booking and the service provided by the hotel is automated, enhancing the customer experience. Starting from the process of answering the simple queries of the hotel, to the process of booking the room, the chatbot can do it all. This ensures the fact that the customer gets what is needed quickly.
With Chatbot, the hotel experience of the customer will always be fulfilling.
Chatbots help in building better relationships
To enhance the brand value of the hotel, it is important that you show your customer that you care. For this, you have to be present in the hotel and be ready to meet every query of the customer. And Artificial Intelligence can help sort all your management issues.
When it comes to building a relationship with the customers, you must take care of the fact that you are available 24/7 for them . This would ensure that you consider your guest to be special. One of the ways through which you can enhance customer service is through the usage of the Chatbot. With the usage of the Chatbot, the customer's query will be taken care of, and the AI-powered bot will take care that the question is being resolved. In the circumstances, when a customer needs to have human interaction, the artificial intelligence would hand over the baton to the manager, and the manager would take care of everything.
Chatbot can build better loyalty and would ensure that the number of customers in the hotels are highly satisfied. By being an assistant to your guest, you can provide special attention that would please them..
A chatbot can encourage promotions and offers
In a time when there is fierce competition in the market, it is the Chatbot that can help you get the most of the clients. This is one of the intelligent systems that can help in the process of engaging the customers in an easy way. When the Chatbot drives customers to the hotel, they can provide customized offers and suggestions to them. This would make sure that the best of the offers are provided to the clients, that they can't reject. This way, the customer can be valued, and the brand value of the company will be heightened.
With a Chatbot, you can have one to one conversation with the client, and each conversation would be specific. They would offer an instant reply to the query of the client and would take care that client satisfaction is the ultimate objective of the hotel,
Get your own Chatbot
You can boost the customer experience with the chatbot automated service.
For the same purpose, you'll have to approach a chatbot development company. The organization can customize your chatbot according to your industry needs. The company would understand the requirements of the hotel and will respond to the customers according to the services that you can offer.
Concluding lines
With the growth of artificial intelligence, the hotel must enhance its services, and the Chatbot is one of the assistants that would ensure the best of the services.
Chatbot developer can help you customize your system and ensure the maximum benefit to the customers of your hotel.
Marketing automation has helped to connect customers to product and services provided by companies and helped those same companies to streamline their marketing efforts allowing them to spend less time on operational execution and more on strategy and storytelling.
https://is.gd/VLQMdJHere’s how AI bots can help enhance your marketing automation efforts.Better analytics: AI bots log all communications, meaning they can be analyzed later.
This can help you identify common questions or concerns to help you understand the pain points for customers and help to proactively develop solutions.
By understanding what customers are struggling with or regularly curious about, you can develop content that better answers their questions or even develop further products or services that help meet their needs.Better lead generation: Ultimately, the point of marketing is to create customers.
This is usually accomplished by qualifying leads – identifying people who may be interested in committing to a product or service to meet their needs.
Leads are developed through a number of mediums, including forms and gated content.
An Introduction to Chatbot: With Chatbots being everywhere, the challenge is to develop a well functioning one.
Here is the chatbot tutorial with the basics of creating an AI chatbot.
Although there are SAAS based chatbots which can be utilized however custom chatbots are the perfect fit for a hospitality enterprise considering the following benefits:
A custom chatbot can enhance customer experience using AI.
Since the custom chatbots are not hosted on a solution provider’s server, the generated customer data including name, profile picture, email ID and contact number of the guests remain secured with hosting providers e.g.
A custom chatbot allows enterprises to upgrade the existing features or add more features such as intent, dialogue or entities depending upon the business requirement.
For example, you can feed your chatbot with thousands of conversational logs as per your need, that will be used by the bots to respond to each query in a personalized manner.
From the hotel’s website to social media channels such as Facebook, chatbots can be integrated anywhere, walking the visitors through the process of hotel bookings.
Enhanced Room Service
The AI-based chatbots can eliminate the need for hotel guests to interact with hotel staff, instead, establishing a virtual interaction through devices like mobiles. AI-driven bots will make it easy for the guests to perform tasks like ordering meals, getting suggestions for special dishes available in the hotel’s kitchen, regulating room temperature and lighting, receiving recommendations on sightseeing and visits etc. This way hotels can cut down on time, capital and human labor considerably.
Upselling Opportunities
A custom chatbot can easily cross-sell and upsell hotel services like spa, cafe or a bar. The chatbots can send hyper-personalized messages through push notifications or SMS, drawing insights on customer journey using their machine learning algorithms. They can use these insights to offer additional services to the guests depending upon their requirements.
Keeping in Touch Even after Check out
The custom chatbots can also engage with the guests even after they have checked out. Conducting personalized surveys to rate the customer’s hotel experience and sending them tailored discounts and offers via email marketing can essentially build customer loyalty and brand recall for the hotels.
Some of the popular chains of hotels that are using AI technologies include:
- Wynn Las Vegas integrating Amazon Echo to all their hotel rooms to allow the guests to access various hotel room features using voice command.
- Edwardian Hotels offering virtual hosts for enabling the guests to interact with the AI chatbot digitally and allowing self-service.
- Accor Hotels with their digital concierge named Mercure Bot that converses with the guests and helps them to know the local destinations better
AI-driven chatbot for hotels can essentially perform iterative tasks without roping in the hotel staff. While chatbot takes care of the monotonous requests, the hotel staff can engage in more productive tasks. Providing efficient guest communication and exceptional customer service, utilizing less time, capital, and human resources have made custom chatbot for enterprises the smartest revenue-generating technology for the hospitality industry.
For hotel enterprises that are serious about skyrocketing their sales, developing a custom chatbot can be a bit of a challenge. However, with customized chatbot solution, you can move one step closer to realizing the perfect hotel experience for your customers.
We at Affle Enterprise have developed chatbot for hotels, each built for a custom use case. Monitoring and witnessing the impact of their integration in real time.
For any queries regarding Mobile app development/Chatbot development, drop us a line @ [email protected].
Originally published at Affle Enterprise
How to make money with bots?
The best Chatbot monetization strategiesNow, when we made sure that we need to shift our attention to the bots development, we suggest pondering the easiest and the most profitable ways to monetize our bots.
Here we go, the top 5 best monetization strategies for bots Best ways to make money with a bot Lead generation.
For instance, if your bot gives decor advice, it can suggest purchasing a chair or wallpapers in a shop-partner.
A bot collects some information based on users' replies and provides it in a form of statistics, which can be sold.
For example, your bot helps to sell cars, it collects all the data about car brands, its age, cost and other information about customers' vehicles.
