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Voice Search: The Future of Search Marketing

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Ritesh Patil
Voice Search: The Future of Search Marketing

Voice search is somewhat of a new phenomenon, allowing users to use their voice when giving commands. While voice recognition may not have been used for Internet searches until a few years back, it has been in use for quite a while now. If you have ever worked with a program that has the speech-to-text feature or the voice dialing feature, you have already used the voice search technology. Even programs like Google Assistant, Alexa, Siri, and Cortana use the voice search technology in order to carry out orders.

For one, you can optimize your websites to be a better fit for voice searches. Brands are trying to design their interfaces in a way which would be compatible with voice search nowadays. This would help them get more traffic.

Why Voice Search SEO Matters to Business Owners?

The trending voice search technology will undoubtedly impact the way you frame your digital marketing strategies. In order to use voice search to your advantage, you need to prepare according to the changing landscape.

Voice Search SEO is going to play a significant role in how you craft your marketing schemes. Moreover, you will also have to take into account Google’s recent mobile-first index, which ranks websites based on their mobile version. You need to take your SEO game up a notch if you want to be visible, and that is where voice search comes in.

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Ritesh Patil
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