Traditionally, businesses advertised most on television and the Yellow Pages. But these days, people are not watching free to air television, and the Yellow Pages have become disadvantageous compared to the power of Google searches. Thus, it is no secret that the digitalisation of business has moved all contact and communications to an online setting. By resisting changes, businesses are being left behind. What’s more, those who do move online are struggling to compete due to the clutter and intense amount of businesses online. Here are our top tips on how to get your business moving in the digital sphere.
Create Social Media Pages
Customer relationships can be built on social media, as customers can follow, like and show interest in new products. This creates brand communities, which can be used to spread the word about the brand. When high quality content is delivered on owned social media pages like Twitter, Facebook and Instagram, people have more favourable attitudes towards the brand. Consumers can relate to content with their experiences and gain new ideas, such as fashion businesses showing what outfit combinations are on trend. They can also comment, share and be involved with the brand through giveaways. Social media can reveal a quantifiable number of followers and likes, and this can be compared to competitors, to see where improvement is needed. For example, consumers might be turned off by too many daily posts, thus looking at how often competitors are posting can be beneficial.
Improve Website Quality
To really get your business known in the digital space, the website should not only serve the function of showing the products available. Key features need to be communicated about what benefits the products provide, and what extra services are available for the convenience of the consumer, such as Afterpay and rating systems. Moreover, what your brand stands for is to be communicated on your site; what values are possessed, and what is the business mission aside from making money. These efforts of personalisation are important to customers as part of their views on Corporate Social Responsibly. Consider the user of the website; how easy is it to search for products, navigate the site and find the information necessary. Finally, consider if the website is easy to find online from Google Search Engines, as a high organic search ranking on result pages create more clicks.
Design an App
A step further from making sure your website is compatible across devices is to create a downloadable app. Apps can make content easily accessible, and involve notifications to update consumers about orders or new products. Applications are increasingly popular, and can be created with ease through businesses like Five2One. If the consumer experience can be improved, an application would be a successful way to hold a position in the digital sphere.
Paid Online Ads
Chances are, unless you are targeting the elderly, majority of your target audience can be found online. With individuals spending more than five hours online per day, it is essential for not just the business, but the advertisements to move online. Display advertisements on social media are popular due to the increasing number of hours spent on Instagram and Facebook. Paid search ads are often clicked on, as Google makes them look almost identical to the organic results. Finally, video advertisements are popular on YouTube due to the television decline. By using behavioural advertising, the advertisement can be aligned to the video the target audience seeks, such as a phone advertisement on a popular technology review channel. Finding the right mix of online advertising is essential to succeed in the digital sphere, particularly because they are already on the right medium and can move straight to the website with one click.
Embracing Feedback
The freedom of expression on social media has become E-Word of Mouth for the brand. Instead of ignoring any negative issues that come about, the brand needs to be transparent, and resolve them as best as possible. The social media comments and product reviews online can give the brand market research information for free, as it can pinpoint places for improvement. With the business in the digital space, it is important to address the online feedback for success.
For the business to be successfully integrated into the digital sphere, they must consider not only their owned media, but also their paid ads and online feedback. The business must always consider the consumer needs and wants regarding website efficiency, search ease and targeted advertisements to succeed.
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The use of modern technology has enabled developing businesses to accomplish more success and recognition, also enhance their productivity.
Technology has become an integral part of every business, and without the help of technology, small businesses just can’t survive.
It can be hard to stay aware of the latest advances in business technology, because every day, there is something new in technology.According to a recent market study, the business of either large, or small size can enhance their development chances by an extensive 85% when they integrate the advanced technology solutions into their operations.
So here are a few best technology solutions that each and every business should know and consider putting resources into:Building responsive websiteAim to design websites that your clients can surf comfortably and view on any kind of device.
This is done by improving and organizing content on the site and changing certain basic components of design.As browsing is significantly atypical on smartphones and tablets, putting resources into this basic yet effective technology can enormously intensify an organization’s growth rate.
Cloud-based technology can also save money that would have been generally putting resources into IT foundation.Cloud services are moderately inexpensive, and enable organizations to work in a more open, versatile, and responsive way.
Following an initial hiccup, the Mobile App Industry has started to capitalize on the shift in consumer behavior induced by the coronavirus pandemic, exploiting it to its full potential.
Changed consumer behavior as a result of the pandemic, as well as recent advancements in digitalization, provide many companies with a once-in-a-lifetime opportunity to expand and prosper.
In these tough times, organizations of all sizes are looking to seize this opportunity to appeal to people across digital channels, from start-ups to existing businesses.
For example, during the pandemic, mobile apps have proven to be a lifesaver and a much-needed companion amid lockdowns and social isolation.In this research article, we’ll look at how the COVID-19 pandemic has affected the app development industry, from the effect on the user and business mobile app popularity to the biggest apps used during the pandemic, as well as the impact on mobile usage.
Digital marketing refers to an advertisement given through digital channels such as search engines, websites, social media, email, and mobile apps.
Jamie Crager said that by using online media channels, digital marketing is the method by which companies approve goods, services, and brands.
Users greatly trust digital media to research products.
For example, Nowadays 48% of consumers start their research on search engines, while 33% look to brand websites and 26% search within mobile applications.
Jamie Crager is a Digital Marketing Expert who resides in the USA/New York.
He works with clients on a high-level consulting basis, providing direction as you prepare for success.
What is an enterprise application?Enterprise mobile app can contain tutorials, certification plan for employee, databases etc.
Mobile apps can be also developed for internal purposes.
Enterprise mobile apps let people work easily outside the office.
As a fact, app using can indirectly influence the level of sales growth, competitive ability, communication improvement, negotiation efficiency etc.
It helps top managers, for example, to keep up with one project without delays and problems.
Apart from the optimization of the internal working process, this app can be made for customers as well, to help employees get in contact with their customers and receive a feedback without delays.
