This is a product which would have cost a lot of money and time to develop, at least to ensure it is the most useful of its kind, while there was little immediate return on investment.
Now Google is reaping the commercial benefits of Maps, but it is still keeping an eye on new features, improved experience and, eventually, additional revenues.
“Not only does Google Maps help you navigate, explore, and get things done at home, but it’s also a powerful travel companion,” Rachel Inman wrote on Google’s blog.
“After you’ve booked your trip, these new tools will simplify every step of your trip once you’ve touched down–from getting around a new city to reliving every moment once you’re home.”
Google is not a company which makes money by accident.
The acquisitions of Android and DeepMind certainly added new elements to the business model, its smart speakers and push into the connected car offer more engagement points moving away from traditional user interface, and Maps is an on-going project which seems to never get old.