A budding start-up to a large multinational firm, the main motto of any marketer of the business always remains same – target audience. With the ever emerging profiles on the Facebook page, there are always great chances of attracting more audience. Here the content takes the majority of its charm.
Is it really true that with Facebook, the business can hit the target audience?? Well, it’s a fact that over 2.23 billion people log in every month on Facebook. When the target audience are available on a single platform, it’s always an added advantage for the marketer to grab the attention with just being cautious on the trends and algorithm changes but surely the quality of content displayed on the page which matter a big time. The content is the king here.
Making the informative content interesting and engaging is an art to not let the audience flip over the page. Let us take a quick example where the link posts have a wider reach and also the visuals, videos can engage with over 13% of them reach interacting with it to know more about the followers’ lifestyle, tastes, habits and demographics.
Let’s see few quick tips and tricks to make the best out of the company Facebook page:
1. Catchy Profile And Cover Images
People love to explore more when something looks fresh and attractive. So choose an interesting yet relevant image so that as and when the audience see a post or comment, Facebook search of the page, they tend to get into the page.
Small things make a big difference. Making sure of displaying something familiar to the followers may be the company logo or a personal photo (for an individual/ freelancer), can get maximum of the exposure.
The level of high quality of the cover page image takes all about the Facebook page. When it comes to profession, following official Facebook guidelines is very much advisable as there might be changes in the requirements for an optimal photo dimensions from time to time. For now it is 170 x 170 pixels for profile pictures (128 x 128 on mobile) and 820 x 312 for cover images (640 x 360 for mobile).
2. Appropriate Hashtags
Just as any other social media platforms like Twitter, Instagram, Tumblr and Pinterest associates with hastags, the new content ideas can be well discovered for the company page on Facebook also.
Pinterest saves when the new content ideas for the Facebook page are low as it features all the favourite hashtag searches by looking up that particular board and share the same content found on Pinterest. Nevertheless, it’s a good idea to go on Pinterest. It’s easy to just share the content found on Pinterest but make sure to include the original source as it helps the followers to share it.
3. Observe Competitors
Surely any business will have competition. It will be a best case scenario to observe what competitors are posting and getting inspired by them. But how to observe? Just make a list of top 5 – 20 competitors and keep a frequent check on what is happening on their Facebook pages. A fair idea will be generated as to how the trend is.
Now, brainstorm to get deeper analysis to know more about why and how the posts are much engaging the followers and then embellish the same competitor content similar or something different.
Let us say the competitor is posting high quality pictures of their product, a collaged picture of several products of the company can be posted and then invite the followers to interact by posing a specific question.
